UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
SCHEDULE 14A
(Rule 14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934 (Amendment No.    )
 
 
Filed by the Registrant  x   ��
 
 
Filed by a Party other than the Registrant  ¨
 
 Check the appropriate box:
 
¨Preliminary Proxy Statement
¨
¨
Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
þDefinitive Proxy Statement
¨Definitive Additional Materials
¨Soliciting Material Pursuant to § 240.14a-12
 
DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.

(Name of Registrant as Specified in Its Charter)
 

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
xNo fee required.
 
¨Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
 (1) Title of each class of securities to which transaction applies:
  
 (2) Aggregate number of securities to which transaction applies:
  
 (3) Per unit price of other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
  
 (4) Proposed maximum aggregate value of the transaction:
  
 (5) Total fee paid:
  
 
¨Fee paid previously with preliminary materials.
 
¨Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
 
 (1) Amount previously paid:
  
 (2) Form, Schedule or Registration Statement No.:
  
 (3) Filing Party:
  
 (4) Date Filed:
  
 


 
 
 
 

 

 April 27, 201026, 2011




Dear Stockholder:

You are invited to attend the Annual Meeting of Stockholders of Dollar Thrifty Automotive Group, Inc. which will be held at 11:9:00 a.m., C.D.T., Thursday, June 10, 2010,9, 2011, at the MayoDoubletree Hotel in the Mayo Museum Room, 115 West 5th Street,Warren Place, 6110 South Yale Avenue, Tulsa, Oklahoma 74103.Oklahoma.

The formal Notice of Annual Meeting of Stockholders and Proxy Statement accompanying this letter provide detailed information concerning matters to be considered and acted upon at the meeting.

Whether or not you plan to attend the meeting, please execute and return the enclosed proxy at your earliest convenience.  Your shares will then be represented at the meeting, and the Company will avoid the expense of further solicitation to assure a quorum and a representative vote.  If you attend the meeting and wish to vote your shares in person, you may revoke your proxy and vote at that time.

Sincerely,

/S/ THOMAS P. CAPORichard W. Neu

Thomas P. CapoRichard W. Neu
Chairman of the Board

 
 

 

        
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

April 27, 201026, 2011

TO THE STOCKHOLDERS OF DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.:

The Annual Meeting of Stockholders of Dollar Thrifty Automotive Group, Inc. (the “Company”) will be held at 11:9:00 a.m., C.D.T., Thursday, June 10, 2010,9, 2011, at the MayoDoubletree Hotel in the Mayo Museum Room, 115 West 5th Street,Warren Place, 6110 South Yale Avenue, Tulsa, Oklahoma 74103 for the following purposes:

 1.To elect six directors to serve until the next annual meeting of stockholders and until their successors shall have been elected and shall qualify or as otherwise provided by the By-laws of Dollar Thrifty Automotive Group, Inc.;the Company;

 2.To ratify the appointment by the Audit Committee of Deloittethe Board of Directors of Ernst & ToucheYoung LLP as the independent registered public accounting firm of the Company for the fiscal year endedending December 31, 2010 by the Audit Committee of the Board of Directors;2011;

 3.To approvecast an advisory vote on the management objectives for performance-based awards undercompensation of named executive officers;

4.To cast an advisory vote on the Dollar Thrifty Automotive Group, Inc. Second Amended and Restated Long-Term Incentive Plan and Director Equity Plan;frequency of future advisory votes on executive compensation; and

 4.5.To conduct any other business properly brought before the meeting.

Only stockholders of record at the close of business on April 12, 201011, 2011 are entitled to notice of, and to vote at, the meeting and any postponements or adjournments thereof (unless the Board of Directors fixes a new record date for any such postponed or adjourned meeting).  A list of such stockholders will be available for examination by any stockholder for any purpose germane to the meeting, during ordinary business hours, for at least 10 days before the meeting in the Office of the General Counsel, Dollar Thrifty Automotive Group, Inc., 5330 East 31st Street, Tulsa, Oklahoma 74135.  The list will also be available for inspection at the meeting site during the meeting.

Your vote is important.  Whether or not you plan to attend the meeting, please vote now by proxy in order to ensure the presence of a quorum.  You may vote by marking, signing and dating your proxy card on the reverse side and returning it promptly in the accompanying postage-paid envelope.  A proxy may be revoked at any time prior to its exercise at the meeting, and your return of the enclosed proxy will not affect your right to vote your shares if you attend the meeting in person.


 By Order of the Board of Directors
  
 /S/ VICKI VANIMAN
  
 Vicki J. Vaniman
 
Secretary
 
 
Your vote is important.  Please vote by marking, signing and dating your proxy
card on the reverse side and returning it promptly in the accompanying postage-paid envelope.
 

 
 

 

TABLE OF CONTENTS
 
 
INFORMATION ABOUT THE MEETING1
   
 Quorum1
 Vote Required1
 Proxy Voting2
 Proxy Solicitation2
   
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders 
     to Be Held on June 10, 20109, 20112
  
PROPOSAL NO. 1 - ELECTION OF DIRECTORS2
  
PROPOSAL NO. 2 - APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM
 
3
  
PROPOSAL NO. 3 - APPROVALADVISORY VOTE ON COMPENSATION OF MANAGEMENT OBJECTIVES FOR PERFORMANCE-NAMED EXECUTIVE
BASED AWARDS UNDER DTG’S SECOND AMENDED AND RESTATED LONG-TERM
INCENTIVE PLAN AND DIRECTOR EQUITY PLANOFFICERS
 
5
PROPOSAL NO. 4 - ADVISORY VOTE ON FREQUENCY OF FUTURE ADVISORY VOTES ON
4EXECUTIVE COMPENSATION
6
  
BIOGRAPHICAL INFORMATION REGARDING DIRECTOR NOMINEES AND
EXECUTIVE OFFICERS
 
7
  
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS,
DIRECTORS, DIRECTOR NOMINEES AND EXECUTIVE OFFICERS
 
10
  
 Certain Beneficial Owners10
 Directors, Director Nominees and Executive Officers1211
   
INDEPENDENCE, MEETINGS, COMMITTEES AND
COMPENSATION OF THE BOARD OF DIRECTORS
 
1413
   
 Independence1413
 Meetings and Committees1413
 Attendance at Annual Meetings of Stockholders1514
 Governance Committee1514
 Audit Committee1615
 Human Resources and Compensation Committee1615
 Report of Audit Committee1716
 Compensation1918
  Board Meeting Fees, Committee Meeting Fees and Retainers1918
  Restricted Stock Grants1918
  Other1918
  No Employee Director Compensation or Benefits2018
  Director Compensation Table2019
 Stock Ownership Guidelines2119
 Leadership Structure of the Board2119
 Board’s Role in Risk Oversight2120
 Communications with Stockholders2220
  
EXECUTIVE COMPENSATION2221
   
 Compensation Discussion and Analysis2221
  20092010 Overview2221
  Objectives of Compensation Program2322

 
i

 


  Participants in Compensation Decisions2423
  Comparative Data and Benchmarking2524
  Internal Pay Equity2624
  General Information Regarding Elements of Compensation2624
  Discussion of Elements of Compensation2624
  Change in Control Arrangements3027
2011 Compensation Decisions  28 
  Impact of Accounting and Tax Treatment on Compensation3029
  Common Stock Ownership Guidelines 29
Compensation Committee Report 3129
Summary Compensation Table 3230
Grants of Plan-Based Awards 3332
Outstanding Equity Awards at Fiscal Year-End 3433
Option Exercises and Stock Vested 3534
Nonqualified Deferred Compensation 3635
Potential Payments Upon Termination or Change in Control 3635
 Introduction3635
 Payments Made Upon Involuntary Termination With Cause or Voluntary Termination 
  (Other Than Retirement)3736
 Payments Made Upon Involuntary Termination Without Cause or Due to a Reduction in Force3736
 Payments Made Upon Retirement, Death or Disability3837
 Payments Made Upon a Change in Control39
38
Equity Compensation Plan Information 4342
    
TRANSACTIONS WITH RELATED PERSONS, PROMOTERS  
 AND CERTAIN CONTROL PERSONS 4443
    
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 4443
    
CODE OF ETHICS 4443
    
ANNUAL REPORT ON FORM 10-K 4443
    
STOCKHOLDER PROPOSALS AND DIRECTOR NOMINATIONS  
 FOR NEXT ANNUAL MEETING 4443
    
OTHER MATTERS 4544
    
 
ii

 

DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.
5330 East 31st Street
Tulsa, Oklahoma 74135


PROXY STATEMENT


INFORMATION ABOUT THE MEETING

This Proxy Statement is solicited by the Board of Directors (the “Board”) of Dollar Thrifty Automotive Group, Inc., a Delaware corporation (“DTG”), on behalf of DTG, and is furnished in connection with the Annual Meeting of Stockholders to be held at 11:9:00 a.m., C.D.T., Thursday, June 10, 2010,9, 2011, at the MayoDoubletree Hotel in the Mayo Museum Room, 115 West 5th Street,Warren Place, 6110 South Yale Avenue, Tulsa, Oklahoma 74103.Oklahoma.  DTG began mailing this Proxy Statement and the accompanying proxy card on or about April 27, 2010.26, 2011.

As used in this Proxy Statement, the “Company” means collectively DTG and its subsidiaries.

Quorum

The record date for the meeting is April 12, 2010.11, 2011.  DTG has outstanding one class of voting securities:  its common stock, $0.01 par value (“Common Stock” or “Shares”), of which 28,629,65228,929,182 Shares were outstanding as of the close of business on the record date.  A majority of those Shares (a quorum) must be present, in person or by proxy, to conduct business at the meeting.  Abstentions and broker non-votes are counted as present in determining whether there is a quorum.  In addition, any stockholder who properly executes and returns the proxy card withholding auth orityauthority to vote for a director nominee will be counted as present in determining ifwhether there is a quorum.

Vote Required

Each stockholder is entitled to one vote for each Share held of record at the close of business on the record date.  Directors of DTG are elected by a plurality of the votes cast at the meeting.  Because each director nominee is running unopposed, any nominee can be elected upon any affirmative vote so long as a quorum exists, regardless of whether such nominee receives more than 50% of the stockholder vote.  Under recent amendments to the rules of the New York Stock Exchange, Inc. (“NYSE”), Proposal No. 1 – Election of Directors (“Proposal No. 1”) is no longer a “routine” item as to which brokerage firms may vote in their discretion on behalf of clients who have not furnished voting instructions with respect to an uncontested director election.  Because DTG has a plurality voting standard for the election of directors, however, broker non-votes and abstentions will have no impact on the outcome of the vote on Proposal No. 1.
 
Under NYSE rules, Proposal No. 2 - Appointment of Independent Registered Public Accounting Firm (“Proposal No. 2”) is considered a “routine” item.item under NYSE rules.  This means that brokerage firms may vote in their discretion on behalf of clients who have not furnished voting instructions at least 10 days before the date of the meeting.instructions.  In accordance with DTG’s Fourth Amended and Restated By-laws (the “By-laws”), Proposal No. 2 will be approved on the favorable vote of a majority of the Shares present in person or represented by proxy and entitled to vote on such matter.  For purposes of Delaware law and the By-laws, abstentionsAbstentions will have the effect of votes against Proposal No. 2.
 
Under Delaware law, NYSE Stockholder Approval Policy and the By-laws, the approvalrules, Proposal No. 3 - Advisory Vote on Compensation of the management objectives for performance-based awards under DTG’s Second AmendedNamed Executive Officers and Restated Long-Term Incentive Plan and Director Equity Plan (“Proposal No. 4 – Advisory Vote on Frequency of Future Advisory Votes on Executive Compensation are non-binding, advisory votes only.  In accordance with the By-Laws, Proposal No. 3”) must will be byapproved on the favorable vote of a majority of the Sharesshares present in person or represented by proxy and entitled to vote on such matters.  In the matter.case of Proposal No. 4, the frequency of future stockholder advisory votes on executive compensation that receives a plurality of the votes cast will be deemed to be the frequency selected by stockholders.  Proposal No. 3 is considered to be aand Proposal No. 4 are not “routine” itemitems under NYSE rules.  This means thatrules, and therefore brokerage firms may not vote in their discretion on behalf of clients who have not furnished voting instructions at least 10 days beforeinstructions.  Broker non-votes will have no effect on the dateoutcome of the meeting.vote on either of these Proposals.  Abstentions will have the effect ofcount as votes against Proposal No. 3 for purposesand will have no effect on the outcome of Delaware law, the NYSE Stockh older Approval Policy and our By-laws.vote on Proposal No. 4.

 
1

 
Inspectors of election appointed by the Board will determine whether a quorum is present and will tabulate the votes for the meeting.  Abstentions and broker non-votes are counted as present in determining whether there is a quorum.  In addition, any stockholder who properly executes and returns a proxy card withholding authority to vote for a director nominee will be counted as present in determining whether a quorum exists.

Proxy Voting

The proxy card represents the Shares held of record by each stockholder at the close of business on the record date.  Each stockholder can authorize the individuals named in the proxy card to vote Shares by signing, dating and promptly returning the proxy card.  Each stockholder’s Shares will then be voted at the meeting as the stockholder specifies or, if the stockholder does not specify a choice, as recommended by the Board.  Each stockholder may revoke the proxy by voting in person at the meeting, or by submitting a written revocation or a later-dated proxy addressed to the Secretary of DTG that is received by DTG before the meeting.  If you hold your Shares through a brokerage firm, bank, fiduciary, voting trust or other nominee, you may elect to vote your Shares by a toll-free phone n umbernumber or over the Internet by following the instructions on the proxy materials forwarded to you.

Proxy Solicitation

Execution and return of the enclosed proxy is being solicited by the Board, on behalf of DTG, for the purposes set forth in the Notice of Annual Meeting of Stockholders.  Solicitation other than by mail may be made personally, by telephone or otherwise and by employees of DTG who will not be additionally compensated for such services.  Brokerage firms, banks, fiduciaries, voting trustees or other nominees will be requested to forward the soliciting material to each beneficial owner of Shares held of record by any such nominee.  DTG has retained Georgeson Inc. to assist with the solicitation of proxies for a fee not to exceed $7,000.00,$7,500, plus reimbursement for out-of-pocket expenses.  The totalentire cost of soliciting proxies will be borne by DTG.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to Be Held on June 10, 2010.9, 2011:

Stockholders may view this Proxy Statement, our form of proxy and our 20092010 Annual Report to Stockholders over the Internet by accessing the website www.proxydocs.com/dtg.


PROPOSAL NO. 1 - ELECTION OF DIRECTORS

In accordance with the By-laws,By-Laws, the Board has set its size at six members.  Under the By-laws,By-Laws, the number of directors may be changed at any time by resolution of the Board.  The terms of each of the six current directors expire upon the election and qualification of the directors to be elected at the Annual Meeting of Stockholders, or as otherwise provided by the By-laws.  DTG has nominated for re-election to the Board the six individuals who currently serve as directors on the Board, each of whom has consented to serve as a director if elected.

If elected, each director nominee will serve for a one-year term ending at the Annual Meeting of Stockholders to be held in 2011,2012, or when such nominee’s successor is duly elected and qualified or as otherwise provided by the By-laws.  For more information concerning these nominees, see “Biographical Information Regarding Director Nominees and Executive Officers.”  Unless otherwise designated, the enclosed proxy card will be voted FOR the election of such nominees as directors.  The Board does not believe that any of these nominees will be unable to stand for election, but should any nominee unexpectedly become unavailable for election or decline to serve, the stockholder’s proxy will be voted for a substitute nominee designated by the Board unless the Board reduces the number of di rectorsdirectors to be elected.

THE BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE ELECTION OF EACH OF THE NOMINEES DESCRIBED HEREIN AS DIRECTORS OF DTG.

 
2

 
PROPOSAL NO. 2 - APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee of the Board has appointed, subject to stockholder ratification, DeloitteErnst & ToucheYoung LLP (“E&Y”), an independent registered public accounting firm, as the independent auditors of DTG (“Independent Auditors”) for the fiscal year ending December 31, 2010.2011.  In making this appointment, the Audit Committee considered whether the provision of services (and the aggregate fees billed for those services) by Deloitte & Touche LLP,E&Y, other than audit services, is compatible with maintaining the independence of the outside auditors.

As previously reported, consistent with its charter responsibility to consider rotation of the independent auditors for the Company, the Audit Committee of the Company’s Board of Directors conducted a “request for proposal” process in which it evaluated the credentials of various candidates to serve as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2011.  Following completion of that process, the Audit Committee determined to retain E&Y in such capacity for the quarterly reviews and annual audit of the 2011 financial statements.  The Company notified Deloitte & Touche LLP has served DTG(“Deloitte”) of the Audit Committee’s determination on January 31, 2011. Deloitte remained in place as Independent Auditors since DTG’s incorporationthe Company’s independent registered public accounting firm as of and for the fiscal year ended December 31, 2010, and was dismissed by the Audit Committee effective upon the completion of such audit on February 28, 2011.

During the Company’s fiscal years ended December 31, 2009 and 2010, and for the period January 1, 2011 through February 28, 2011, there were no disagreements with Deloitte on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, which disagreements, if not resolved to the satisfaction of Deloitte, would have caused Deloitte to make reference thereto in November 1997.their reports with respect to the Company’s consolidated financial statements for any of such periods.  During such periods, there were also no “reportable events” as defined in Item 304(a)(1)(v) of Regulation S-K.  The reports of Deloitte with respect to the Company’s audited consolidated financial statements as of and for the fiscal years ended December 31, 2009 and 2010 did not contain any adverse opinion or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope or accounting principles.

The following table provides the various fees and out-of-pocket costs billed by Deloitte & Touche LLP in the aggregate for the fiscal years ended December 31, 2009 and 2008:2010:

 
 
2009
 
  2008 
 
2010
 
2009
Audit Fees
In 2009 and 2008, audit fees related to audits of the consolidated and subsidiaries’ annual financial statements, reviews of the consolidated quarterly financial statements and the audit of internal control over financial reporting.
 $ 1,091,854  $ 1,560,156 
Audit-Related Fees
In 2009 and 2008, audit-related fees primarily related to agreed-upon debt compliance procedures, advisory services, comfort procedures and accounting consultations.
 
 
$
 
 193,915
  
 
$
 
604,092
 
Audit Fees
In 2009 and 2010, audit fees related to audits of the consolidated and subsidiaries’ annual financial statements, reviews of the consolidated quarterly financial statements and the audit of internal control over financial reporting.
 
$965,093
 
$1,091,854
Audit-Related Fees
In 2009 and 2010, audit-related fees primarily related to agreed-upon debt compliance procedures, advisory services (including merger-related due diligence in 2010), comfort procedures and accounting consultations.
 
$844,757
 
$    193,915
Tax Fees
 $ -0-  $ -0- 
 
$        -0-
 
$             -0-
All Other Fees
 $ -0-  $ -0- 
 
$        -0-
 
$             -0-

The Audit Committee has the sole authority to retain and terminate the Independent Auditors and to pre-approve any non-audit services performed by such Independent Auditors as set forth in the Audit Committee charter.  The authority to grant pre-approvals may be delegated to one or more designated members of the Audit Committee whose decisions will be presented to the full Audit Committee for ratification.  Pre-approvals are granted on a case-by-case basis.  The Audit Committee pre-approved all engagements of Deloitte & Touche LLP to provide audit and non-audit services in 2009 and 2008,2010, including estimates and/or hourly rates proposed under the engagements.

A representative
3


On January 31, 2011, the Audit Committee engaged E&Y as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2011, subject to stockholder ratification at the Annual Meeting of Stockholders.  During the Company’s fiscal years ended December 31, 2009 and 2010, and for the period January 1, 2011 to February 28, 2011, the Company did not consult with E&Y regarding accounting or disclosure requirements related to any of the matters specified in Items 304(a)(2)(i) and 304(a)(2)(ii) of Regulation S-K.

Representatives of E&Y and Deloitte & Touche LLP will be present at the Annual Meeting of Stockholders and both will have an opportunity to make a statement and respond to questions.


THE BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE RATIFICATION OF DELOITTEERNST & TOUCHEYOUNG LLP AS THE INDEPENDENT AUDITORSREGISTERED PUBLIC ACCOUNTING FIRM FOR 2010.2011.
 
34

 

PROPOSAL NO. 3 - APPROVAL– ADVISORY VOTE ON COMPENSATION OF MANAGEMENT OBJECTIVES FOR
PERFORMANCE-BASED AWARDS UNDER DTG’S SECOND AMENDED AND
RESTATED LONG-TERM INCENTIVE PLAN AND DIRECTOR EQUITY PLANNAMED EXECUTIVE OFFICERS

The Board recommends toUnder the stockholders for approval, the management objectives for performance-based awards under DTG’s Second AmendedDodd-Frank Wall Street Reform and Restated Long-Term Incentive PlanConsumer Protection Act enacted in July 2010 (the “Dodd-Frank Act”) and Director Equity Plan (as amended, the “New Plan”).

The New Plan was approved by the Board effective December 9, 2008 and included as Exhibit 10.212 to DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2008, filed withrelated rules of the Securities and Exchange Commission (the “(“SEC”) on March 3, 2009.  The New Plan amended and restated DTG’s Amended and Restated Long-Term Incentive Plan and Director Equity Plan (the “Prior Plan” and, as amended by, the New Plan,stockholders of DTG are entitled to vote at thePlan”), which was approved by DTG’s stockholders at DTG’s Annual Meeting of Stockholders on May 20, 2005 and included as Exhibit 10.54 to DTG’s Curre nt Report on Form 8-K filed withapprove the SEC on May 25, 2005.  The amendment and restatement was made to comply with Section 409Acompensation of the Internal Revenue CodeCompany’s named executive officers, as disclosed in this Proxy Statement pursuant to Item 402 of 1986, as amended (the “Code”), and did not require stockholder approval.  The New Plan was amended effective March 31, 2009 to clarify that repricings of options or stock appreciation rights to be issued under the Plan require stockholder approval, except in the context of certain corporate transactions.  This amendment did not require stockholder approval.  Further amendments to the New Plan to add 1,300,000 Shares to the Plan were approved by DTG stockholders at DTG’s Annual Meeting of Stockholders on May 14, 2009.  The Company is not amending or altering the Plan.Regulation S-K.

Section 162(m)The vote on the compensation of DTG’s named executive officers is advisory only, and it is not binding on DTG or its Board of Directors.  Although the Code (“Section 162(m)”) limitsvote is non-binding, the deductibility of certain executive compensation paid to the Company’s Chief Executive Officer and the four highest compensated officers (other than the Chief Executive Officer), as determined pursuant to the executive compensation disclosure rules under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  These officers are referred to below as “covered employees.” An exemption from this limitation (the “Performance Exception”) applies to “performance-based” compensation as defined in the r egulations under Section 162(m).
The Plan gives the Board’s Human Resources and Compensation Committee or another committee of independent directors appointed byand the Board (the “Committee”)of Directors value the abilityopinions of the stockholders and will consider the outcome of the vote when considering the Company’s compensation policies and arrangements.

As described more fully in the Compensation Discussion and Analysis section of this Proxy Statement, DTG’s executive compensation program is designed to grant option rights or appreciation rights, restricted stock, restricted stock units, dividend creditsattract, motivate and other stock-basedretain individuals with the skills required to achieve annual and long-term performance goals necessary to create stockholder value, while at the same time avoiding the encouragement of excessive risk-taking.  The program seeks to align executive compensation with stockholder value on an annual and long-term basis through a combination of base pay, annual incentives and long-term incentives.  The 2010 annual incentive award is based on Company performance and is limited to 150% of the target opportunity.  In addition, long-term incentive awards thatare comprised of Option Rights which are designed to qualifylink executive compensation with increased stockholder value over time, and Performance Units which are based on total stockholder return relative to the Russell 2000 and DTG’s Customer Retention Index.

DTG also has several governance programs in place to align executive compensation with stockholder interests and mitigate risks in its plans.  These programs include: stock ownership guidelines for the Performance Exception (“Qualified Performance-Based Awards”).  Option rightsexecutives, limited perquisites, and appreciation rights meetcompensation “clawback” policies that permit the Performance Exception because their valueCompany to recoup incentive compensation in certain circumstances.

The vote on this Proposal is based solely onnot intended to address any increasespecific element of compensation; rather the vote relates to the compensation of our named executive officers as described in this Proxy Statement.

DTG believes that the information provided in the Compensation Discussion and Analysis section of this Proxy Statement demonstrates that DTG’s executive compensation plan was designed appropriately and is working to ensure management’s interests are aligned with the stockholders’ interests to support long-term value creation.  Accordingly, the Board of DTG’s Common Stock afterDirectors recommends that stockholders approve the date of grant.  Other Qualified Performance-Based Awards are granted subject to performanc e goals specified in the Plan.
Oneexecutive compensation of the requirements undernamed executive officers by approving the Performance Exception is stockholder approval offollowing advisory resolution:

“RESOLVED, that the performance goals pursuant to whichstockholders approve the compensation is paid.  The regulations under Section 162(m) require that, in order for Qualified Performance-Based Awards other than option rights and appreciation rights to continue to qualify for the Performance Exception, stockholders must approve the material terms of the applicable performance goals every five years if the plan provides for discretion to change targets under a performance goal after stockholder approval of the goal, as the Plan so provides.  The material terms of the performance goals for Qualified Performance-Based Awards other than option rights and appreciation rights under the Plan were last approved on May 20, 2005 (at the same time that the Prior Plan w as approved by DTG’s stockholders).  Therefore, the Board is asking for and recommending stockholder approval of the material terms of the performance goals at the Annual Meeting of Stockholders.

Performance Shares and Performance Units
Under the Plan, the Board may authorize the granting of Performance Shares and/or Performance Units (each as defined in the Plan) that will become payable to an eligible participant upon achievement of specified management objectives to be met within a specified period (the “Performance Period”).  All rights of the Board under the Plan with respect to awards intended to qualify under the Performance Exception have been delegatedawarded to the Committee.  Further, on or beforeCompany’s named executive officers for 2010, as disclosed under SEC rules, including the date of grant,Compensation Discussion and Analysis, the compensation tables and related material included in connection with the establishment of management objectives (as further described below), the Committee may exclude the impact on performance of charges for restructurings, discontinued operations, extraordinary items
4
and other unusual or non-recurring items and the cumulative effects of changes in tax law or accounting principles, as such are defined by generally accepted accounting principles in the United States of America (“GAAPthis Proxy Statement.) or the SEC.  The Performance Period will be a period of time not less than six months, except in the case of a Change in Control of DTG (as defined in the Plan), if the Committee shall so determine.  A minimum level of acceptable achievement will also be established by the Board.  If, by the end of the Performance Period, the specified management objectives have been achieved, the eligible participants will be deemed, subject to certification by the Committee, to have fully earned the Performance Shares and/or Performance Units.  If the management objectives have not b een met in full, but the predetermined minimum level of acceptable achievement has been attained or exceeded, the eligible participants will be deemed, subject to certification by the Committee, to have earned a portion of the Performance Shares and/or Performance Units in accordance with a predetermined formula.  There is also a maximum number of Performance Shares and/or Performance Units that can be earned, regardless of the level of achievement attained.
 The Committee must establish performance goals, or “management objectives” with respect to Performance Shares and Performance Units.  When so determined, Option Rights, Appreciation Rights, Restricted Stock (each as defined in the Plan), other awards under the Plan or dividend credits may also specify management objectives.  Management objectives may be described in terms of either Company-wide objectives or objectives that are related to the performance of the individual participant or a subsidiary, division, department, region or function within the Company.  Management objectives applicable to any award granted to an eligible participant who is, or is determined by the Board to be likely to become, a “covered employee” within the meaning of Section 162(m) will be limite d to specified levels of, or growth in, one or more of the following criteria: (a) earnings before interest and taxes, (b) earnings before interest, taxes, depreciation and amortization, (c) net income, (d) revenues, (e) earnings per share, (f) pre-tax profit, (g) pre-tax profit margin, (h) cash flow, (i) return on equity, (j) return on investment, (k) return on assets, (l) stock price, (m) total shareholder return, (n) economic value added, (o) performance against business plan, (p) customer service, (q) market share, (r) profit per vehicle, (s) employee satisfaction, (t) quality and (u) vehicle utilization.  If the Committee determines that a change in the business, operations, corporate structure or capital structure of DTG, or the manner in which it conducts its business, or other events or circumstances render the management objectives unsuitable, notwithstanding any loss of deduction under Section 162(m) to DTG, the Board may in its discretion modify such management objectives or the related minimum acceptable level of achievement, in whole or in part, as the Committee deems appropriate and equitable.  Any grant of Performance Shares or Performance Units will specify that, before the Performance Shares or Performance Units will be earned and paid, the Committee must certify that the management objectives have been satisfied.

Eligible Employees and Maximum Awards

Awards under the Plan may be granted to any employee, including officers, of the Company and to non-employee directors of DTG. In 2009, no Performance Shares or Performance Units designed to qualify for the Performance Exception were granted under the Plan.

Under the Plan (i) the aggregate number of Shares of Common Stock actually issued or transferred by the Company upon the exercise of Stock Options will not exceed 1,500,000 Shares; and (ii) during any calendar year, no participant will be granted:

1.           Option Rights in excess of 285,000 Shares;
2.           Appreciation Rights in excess of 285,000 Shares;
3.           Performance Shares that specify management objectives in excess of 160,000 Shares;
4.           Restricted Stock that specifies management objectives in excess of 80,000 Shares;
5.           Restricted Stock Units that specify management objectives in excess of 80,000 Shares;
6.           Performance Units that specify management objectives having an aggregate maximum value as of
                          their respective dates of grant in excess of $7,100,000.

If the Committee grants Qualified Performance-Based Awards subject to the achievement of the management objectives and complies with the other procedures required by the Performance Exception, those awards should qualify for the Performance Exception.   However, it is possible that, in some cases, awards under the Plan that are intended to qualify for the Performance Exception may not so qualify, or the Committee may exercise its discretion to make awards that do not qualify for the Performance Exception.
5
The Plan and awards thereunder may be amended by our Board or the Committee, subject to stockholder approval if required by the listing requirements of the NYSE or any other national securities exchange on which DTG’s equity securities are listed.  The Plan provides that stockholder approval would be required for any amendment that would result in the reduction of the exercise price of any option or appreciation right, except for adjustments for changes in capitalization and corporate transactions as provided in the Plan. Amendments may not adversely affect outstanding awards without the consent of the affected grantee, unless the amendment does not materially decrease the value of the award or is made to comply with applicable law, stock exchange rules or accounting rules. No amendment may be made that would cause the loss of the exemption from the limitation under Section 162(m) for any then-outstanding Qualified Performance-Based Awards. In addition, awards may not be amended in a way that is inconsistent with the requirements of the Plan.  For example, an award that is subject to the minimum vesting schedule for service-vesting restricted stock, restricted stock units and other full-value stock-based awards under the Plan may not be amended to eliminate that minimum vesting schedule.
The foregoing description addresses limited aspects of the Plan, primarily the material terms of the management objectives that apply to Qualified Performance-Based Awards, and is qualified in its entirety by the full text of the Plan.  The Plan is not part of this Proxy Statement. The Plan is available at the SEC’s website at www.sec.gov, where it is an exhibit to the electronic version of this Proxy Statement.  We will provide you with a copy of the Plan, without charge, if you call Investor Relations at (918) 669-2119, or write to DTG at Dollar Thrifty Automotive Group, Inc., Attention: Investor Relations, 5330 East 31st Street, Tulsa, Oklahoma 74135.
The Board’s Recommendation
The Board believes that the approval of the management objectives for Qualified Performance-Based Awards other than option rights and appreciation rights under the Plan will permit the Committee to continue to grant Qualified Performance-Based Awards that meet the Performance Exception. The Board believes that this is in the best interest of the Company.
If stockholders do not approve the management objectives, management and the Committee will examine available alternatives, including granting compensation to covered employees that does not qualify for the Performance Exception.
THE BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE APPROVAL OF THE MANAGEMENT OBJECTIVESCOMPENSATION OF THE NAMED EXECUTIVE OFFICERS.

5

PROPOSAL NO. 4 – ADVISORY VOTE ON FREQUENCY OF FUTURE ADVISORY VOTES ON EXECUTIVE COMPENSATION

Under the Dodd-Frank Act and related SEC rules, the stockholders of DTG are entitled to vote at the Annual Meeting of Stockholders regarding whether the stockholder vote to approve the compensation of the named executive officers as required by Section 14A(a)(2) of the Exchange Act should occur every one, two or three years.  Stockholders may also abstain from voting on this matter.  The vote on the frequency of the stockholder vote to approve executive compensation is advisory, and it is not binding on DTG or its Board of Directors.

The Board of Directors recommends an annual advisory stockholder vote on executive compensation is the best approach for DTG, although stockholders are not voting on this recommendation.  The Board believes that an annual vote is desirable for several reasons, including the following:

·  An annual advisory vote on the compensation of our named executive officers will allow DTG to obtain information on stockholders’ views of the compensation on a more frequent and consistent basis.

·  An annual advisory vote on the compensation of our named executive officers provides the highest level of accountability and communication by enabling the advisory stockholder vote to approve the compensation to correspond with the most recent executive compensation information presented in our proxy statement for the annual meeting of stockholders.

Although the vote is non-binding, the Human Resources and Compensation Committee and the Board of Directors value the opinions of the stockholders and will consider the outcome of the vote when determining the frequency of the stockholder vote on executive compensation.


THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR PERFORMANCE-BASED AWARDS UNDER DTG’S SECOND AMENDED AND RESTATED LONG-TERM INCENTIVE PLAN AND DIRECTOR EQUITY PLAN.AN ANNUAL (“1 YEAR”) ADVISORY VOTE ON EXECUTIVE COMPENSATION.

 
6

 
BIOGRAPHICAL INFORMATION REGARDING
DIRECTOR NOMINEES AND EXECUTIVE OFFICERS

The Company is a provider of value-priced rental vehicles serving customers in over 7080 countries, with over 600 Company-owned and franchised locations in the United States and Canada.  As of December 31, 2009,2010, the Company employed approximately 6,000 full-time and part-time employees.  All of our directors hold, or have held, senior executive positions in large, complex (and, in many cases, global) organizations, as well as directorships at other U.S. public companies.  In these positions, they have demonstrated their leadership, intellectual and analytical skills and gained deep experience in all of the core management disciplines, including strategic planning, brand management, finance, compensation and leadership development, compliance and risk management.  All of them also have significant experience in corporate governance and risk oversight through their positions as directors of other public companies, and many have served as members of audit, compensation and nominating/corporate governance committees at these companies, as well as at DTG.  These skills and experience are pertinent to the Company’s current and evolving business strategies, and permit the Board to offer senior management a diverse range of perspectives about the complex issues facing the Company.

The following table highlights specific qualifications, skills and experiences considered by the Governance Committee in recommending DTG’s slate of director nominees.  Additional biographical details about the director nominees follow this table.

Director Nominee                                                  Qualifications, Skills and Experience
Director Nominee
Qualifications, Skills and Experience
Thomas P. Capo
§ ●
Executive management experience in automotive industry business
§Core management skills
§Experience in finance, financial reporting, compliance and controls and
 franchised operations
§Public company directorship and committee experience, including in the
 automotive industry and at board chairman level
§Independent of management
 
Maryann N. Keller
 ●
§Executive management experience, including in automotive industry business
 business
§Core management skills
§Experience in finance, financial reporting, compliance and controls and
 investment analysis
§Public company directorship and committee experience, including in the
 automotive industry
§Independent of management
 
Hon. Edward C. Lumley
 ●
§Executive management experience in financial services, government, and in the
 manufacturing industry
§Core management skills
§Experience in investment analysis, finance, compliance and controls
§Public company directorship and committee experience, including at board
 chairman and lead director levels
§Independent of management
 
Richard W. Neu
 ●
§Executive management experience in financial services business, including
 at the chief financial officer level
§Core management skills
§Experience in finance, financial reporting, compliance and controls
§Public company directorship and committee experience, including at board
 chairman level
§Independent of management
 

 
7

 
Director Nominee
Qualifications, Skills and Experience
John C. Pope
§ ●
Executive management experience, including in automotivetransportation  industry
 business and at the president, chief operating
 officer and chief financial officer levellevels
§Core management skills
§Experience in finance, financial reporting, compliance and controls and
 international business
§Public company directorship and committee experience, including in the automotive
 transportation industry and at board chairman level
§Independent of management
 
Scott L. Thompson
 ●
§Operating and management experience in automotive industry businesses,
 including at the chief financial officer level and at the executive vice
 president of operations level
§Core management skills
§Company Chief Executive Officer’sOfficer’s unique perspective and insights into the
 Company and its businesses, relationships, competitive and financial
 positioning, senior leadership and strategic opportunities and challenges
§Public company directorship and committee experience, including at board
 chairman level
Below is information furnished to us by the director nominees, including their name, age, principal occupation or employment during at least the past five years and the period during which such person has served as a director of DTG.

Thomas P. Capo, 59,60, has served as a director of DTG since November 1997 and as Chairman of the Board sincefrom October 2003.2003 to November 2010.  Mr. Capo was a Senior Vice President and the Treasurer of DaimlerChrysler Corporation from November 1998 to August 2000.  From November 1991 to October 1998 he was Treasurer of Chrysler Corporation.  Prior to holding these positions, Mr. Capo served as Vice President and Controller of Chrysler Financial Corporation.  Mr. Capo is also currently a director and member of the audit committee of Cooper Tire & Rubber Company, and has served in that capacity since 2007.  Since November 9, 2009, he has also served as a director and me mbermember of the audit committee of Lear Corporation.  Mr. Capo previously served as a director of Sonic Automotive, Inc. from 2001 to 2006, of JLG Industries, Inc. from 2005 to 2006, and of Micro-Heat, Inc., a private company, from 2006 to 2007.

Maryann N. Keller, 66,67, has served as a director of DTG since May 2000.  Ms. Keller was President of the Automotive Services unit of priceline.com from July 1999 to November 2000.  Prior to joining priceline.com, she was a senior managing director and investment analyst at Furman Selz LLC from 1985 to 1998 and was a financial analyst with ING Barings (which acquired Furman Selz LLC in 1998) from January 1999 to June 1999.  Ms. Keller was also a director of Lithia Motors, Inc. from 2006 to 2009.  Since December 2000, Ms. Keller has been the President of Maryann Keller & Associates, a consulting firm.  Ms. Keller was also a director of Lithia Motors, Inc. from 2006 to 2009.  Since May 2010, Ms. Keller has been a director of DriveTime Automotive Group, Inc., and currently serves on its audit, compensation and governance committees.

Hon. Edward C. Lumley, 70,71, has served as a director of DTG since December 1997.  Mr. Lumley has been Vice Chairman of the investment banking firm BMO Nesbitt Burns Inc. since January 1991.  Prior to this, Mr. Lumley was Chairman of the NarandaNoranda Manufacturing Group and was an elected member of the Canadian Parliament, serving as a Minister of the Crown in several portfolios such as industry and international trade.  He has served as a director of CN Rail since 1996 and as a director of BCE Inc. since 2003.  Mr. Lumley has previously served as a director of Magna International Inc. from 1989 to 2007, of Magna Entertainment Corp. from 2000 to 2006, and of Intier Automot iveAutomotive Inc. from 2001 to 2005.  In 2006, Mr. Lumley was appointed Chancellor of the University of Windsor.

8

Richard W. Neu, 54,55, has served as a director of DTG since February 2006.2006 and was appointed as its Chairman of the Board on November 29, 2010.  Mr. Neu served as the interim Chief Financial Officer of DTG from April 2008 until the appointment of Mr. Thompson to that position in May 2008.  Mr. Neu was the Chief Financial Officer and Treasurer of Charter One Financial, Inc. from December 1985 to August 2004, was a director of Charter One Financial, Inc. from 1992 to August 2004, and previously worked for KPMG LLP as a Senior Audit Manager.  Mr. Neu has been a director of MCG Capital Corporation since November 2007, and has been Chairman of the Board since April 2009.  In January 2010, Mr. Neu was elected a director of Huntington Bancshar esBancshares Incorporated.
8

John C. Pope, 61,62, has served as a director of DTG since December 1997.  Mr. Pope has been Chairman of PFI Group, an investment firm, since July 1994.  Mr. Pope has also been Chairman of the Board of Waste Management, Inc. since November 2004 and a director since 1997.  In addition, Mr. Pope has served as a director of Con-Way, Inc. since 2003, of Kraft Foods Inc. since 2001, and of RR Donnelley & Sons, Inc. (or a predecessor company) since 1997.  Mr. Pope was the Chairman of the Board of MotivePower Industries, Inc. from January 1996 to November 1999 and a director from May 1995 to November 1999.  Mr. Pope also previously served as a director of F ederal-MogulFederal-Mogul Corporation from 1987 to 2007.  Further, Mr. Pope served as a director of Per-Se Technologies, Inc. from 1996 to 2005.  Mr. Pope served as a director and in various executive positions with UAL Corporation and United Airlines, Inc. between January 1988 and July 1994, including as Chief Financial Officer, President and Chief Operating Officer.  Mr. Pope also has served as Chief Financial Officer (from 1985 to 1988) and Treasurer (from 1979 to 1985) of AMR Corporation/American Airlines.

Scott L. Thompson, 51,52, has served as a director of DTG since October 2008 and is the Chief Executive Officer and President of DTG.  Prior to serving as Chief Executive Officer and President, Mr. Thompson was a Senior Executive Vice President and the Chief Financial Officer of DTG from May 2008 to October 2008.  Prior to joining DTG, Mr. Thompson was a consultant to private equity firms from 2005 until May 2008, and was a founder of Group 1 Automotive, Inc., a NYSE and Fortune 500 company, serving as its Senior Executive Vice President, Chief Financial Officer and Treasurer from February 1996 until his retirement in January 2005.  Mr. Thompson is non-executive Chairman of the Board of Houston Wire and Cable and has served in that c apacitycapacity since 2007, and has served as a director of Conn’s, Inc. since June 2004.  Mr. Thompson is a CPACertified Public Accountant and a member of, and designated as a certified director by, the National Association of Corporate Directors.

BIOGRAPHICAL INFORMATION REGARDING EXECUTIVE OFFICERS

The following sets forth information concerning the executive officers of DTG other than Mr. Thompson (whose information appears above) as of the date of this Proxy Statement, including their name, age, principal occupation and employment during at least the past five years and the period during which such person has served as an executive officer of DTG.

R. Scott Anderson, 51,52, is Senior Executive Vice President, Operations and Global Sales and Marketing of DTG.  Prior to his election as a DTG officer in January 2003, Mr. Anderson served in several management positions with Thrifty Rent-A-Car System, Inc. since October 1995.

H. Clifford Buster III, 40,41, joined DTG in October 2008 and is Senior Executive Vice President, and the Chief Financial Officer.Officer and Treasurer.  Mr. Buster is a Certified Public Accountant and previously served as Vice President of Finance and Treasurer of Helix Energy Solutions Group, Inc. from March 2006 to October 2008 and in various finance positions, including Vice President and Treasurer, with Group 1 Automotive, Inc. from 1998 to 2006, including Vice President and Treasurer.2006.

Rick L. Morris, 51,52, is Executive Vice President and Chief Information Officer of DTG, and has served in such capacity since October 2007.  Prior to joining DTG, Mr. Morris had been the Chief Information Officer of a division of Capital One Financial Corporation since 2002.

Vicki J. Vaniman, 53,54, is Executive Vice President, and General Counsel of DTG, and Secretary to the Board.of DTG.  Prior to her election as a DTG officer in January 2003, Ms. Vaniman had been Vice President and General Counsel for Dollar Rent-A-Car Systems, Inc. since February 1996.
 
9

 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS,
DIRECTORS, DIRECTOR NOMINEES AND EXECUTIVE OFFICERS

Certain Beneficial Owners

The following table sets forth certain information as of April 12, 2010,11, 2011, with respect to each person known by DTG to beneficially own more than 5% of the outstanding Shares:

Name and Address of Beneficial Owner
Amount and Nature of
Beneficial Ownership
Percent of Class (1)
T. Rowe Price Associates, Inc.
100 East Pratt Street
Baltimore, Maryland 21202
1,720,740 (2)
6.01
MSDYork Capital L.P.
MSD SBI, L.P.Management Global Advisors, LLC
645767 Fifth Avenue, 2117stth Floor
New York, New York 1002210153
 
1,599,739 (3)
4,173,642 (2)
5.59
14.43%
Citadel Investment Group II, L.L.C.
131 South Dearborn Street, 32nd Floor
Chicago, Illinois 60603
1,541,704 (4)
5.38
Dimensional Fund Advisors LP
Palisades West, Building One
6300 Bee Cave Road
Austin, Texas 78746
1,533,740 (5)
5.36
BlackRock, Inc.
40 East 52nd Street
New York, New York 10022
1,526,194 (6)
5.33
PAR Investment Partners, L.P.
PAR Group, L.P.
PAR Capital Management, Inc.
One International Place, Suite 2401
Boston, Massachusetts 02110
 
2,191,800 (3)7.58%
BlackRock, Inc.
40 East 52nd Street
New York, New York 10022
 
2,048,239 (4)7.08%
1,446,936 (7)Westchester Capital Management, LLC
Westchester Capital Management, Inc.
100 Summit Drive
Valhalla, New York 10595
5.05
2,028,131 (5)
7.01%

(1)Based on 28,629,65228,929,182  Shares outstanding as of April 12, 2010.11, 2011.

(2)
As reported in a Schedule 13G amendment dated February 12, 2010, T. Rowe Price Associates, Inc. (“Price Associates”) has sole voting power in respect of 475,100 Shares, sole dispositive power in respect of all the reported Shares and shared voting or dispositive power with respect to none of the reported Shares.  These Shares are owned by various individual and institutional investors, including T. Rowe Price Small-Cap Value Fund, Inc. (which owns and has sole voting power in respect of 1,208,000 Shares, representing 4.2% of the Shares outstanding as of April 12, 2010), which Price Associates serves as investment adviser with power to direct investments and/or sole power to vote the securities.  For purposes of the reporting requirements of the Exchange Act, Price Associates is deemed to be a beneficial owner of such securities; however, Price Associates expressly disclaims that it is, in fact, the beneficial owner of such securities.
10
(3)
As reported in a Schedule 13G amendment dated February 16, 2010, MSD SBI, L.P. (“SBI”) is the record and direct beneficial owner of the Shares.  MSD Capital, L.P. (“MSD Capital”) is the general partner of, and may be deemed to beneficially own securities owned by, SBI.  MSD Capital Management, LLC is the general partner of, and may be deemed to beneficially own securities owned by, MSD Capital.  Michael S. Dell is the controlling member of, and may be deemed to beneficially own securities owned by, MSD Capital Management, LLC.  SBI and MSD Capital have shared voting and dispositive power in respect of all the reported Shares and sole voting or dispositive power in respect of none of the reported Shares.

(4)
As reported in a Schedule 13G dated March 18, 2010, CitadelApril 11, 2011, York Capital Management Global Advisors, LLC (“Citadel Advisors”), Citadel Holdings II, LP (“CH-II”), Citadel Investment Group II, L.L.C. (“CIG-II”) and Kenneth Griffin filed jointly with respect to Shares owned by Citadel Derivatives Trading Ltd. (“CDT”), Citadel Global Equities Master Fund Ltd. (“CG”), PioneerPath Capital Ltd. (“Pioneer”), Citadel Securities LLC (“C itadel Securities”) and certain segregated accounts. Citadel Advisors, an investment adviser, is the investment manager for CG, Pioneer and certain segregated accounts, and the portfolio manager for CDT.  CH-II is the managing member of Citadel Advisors. CIG-II is the general partner of Citadel Holdings, LLP, the non-member manager of Citadel Securities and CH-II.  Kenneth Griffin is the President and Chief Executive Officer of, and owns a controlling interest in, CIG-II.  CIG-II and Kenneth Griffin may be deemed to beneficially own Shares owned by CDT, CG, Pioneer and Citadel Securities, and certain segregated accounts, with shared voting and dispositive power with respect to all of the Shares reported.  Citadel Advisors and CH-II may be deemed to beneficially own Shares owned by CDT, CG, Pioneer, Citadel Securities and certain segregated accounts with shared voting and dispositive power with respect to 1,456,916 of the reported Shares.

(5)
As reported in a Schedule 13G amendment dated February 10, 2010, Dimensional Fund Advisors LP, an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, furnishes investment advice to four investment companies registered under the Investment Company Act of 1940, and serves as investment manager to certain other commingled group trusts and separate accounts (such investment companies, trusts and accounts, collectively referred to as the “Funds”). In certain cases, subsidiaries of Dimensional Fund Advisors LP may act as an adviser or sub-adviser to certain Funds. In its role as investment adviser, sub-adviser and/or manager, neither Dimensional Fund Advisors LP nor its subsidiaries (collectively, “Dimensional”) possesses voting an d/or investment power over Shares that are owned by the Funds, and may be deemed to be the beneficial owner of the Shares held by the Funds. However, all Shares listed above are owned by the Funds.  Dimensional expressly disclaims beneficial ownership of such Shares.  Dimensional Fund Advisors LP has sole voting power in respect of 1,517,807 Shares, sole dispositive power in respect of all the reported Shares and shared voting or dispositive power in respect of none of the reported Shares.

(6)As reported in a Schedule 13G amendment dated January 20, 2010, BlackRock, Inc., a parent holding company, has sole voting and dispositive power in respect of all of the reported Shares and shared voting and dispositive power in respect of none of the reported Shares.

(7)(3)As reported in a Schedule 13G dated March 26,July 14, 2010, PAR Investment Partners, L.P., PAR Group, L.P.  and PAR Capital Management, Inc. have sole voting and dispositive power in respect of all of the reported Shares and shared voting and dispositive power in respect of none of the reported Shares.

(4)As reported in Schedule 13G dated February 4, 2011, BlackRock, Inc., a parent holding company, has sole voting and dispositive power in respect of all the reported Shares and shared voting and dispositive power in respect of none of the reported Shares.
(5)
As reported in a Schedule 13G dated February 14, 2011 filed jointly by Westchester Capital Management, LLC (“Westchester LLC”), Westchester Capital Management, Inc. (“Westchester Inc.”), The Merger Fund, The Merger Fund VL, the Dunham Monthly Distribution Fund (“DMDF”) and Green & Smith Investment Management L.L.C. (“Green & Smith” and, together with the other named entities, the “Reporting Companies”) and Messrs. Roy Behren, Michael T. Shannon and Frederick W. Green (the “Principals”).  According to the Schedule 13G, Westchester  LLC and Westchester Inc. may each be deemed to beneficially own 2,028,131 Shares, consisting of (i) 1,990,731 Shares held by The Merger Fund, (ii) 7,400
 
1110

 

Shares held by The Merger Fund VL and (iii) 30,000 Shares held by the DMDF.  Westchester LLC is the investment advisor of The Merger Fund and The Merger Fund VL, and the sub-advisor of the DMDF.  Westchester Inc also held those positions with respect to such Reporting Companies until December 31, 2010.  Green & Smith may be deemed to beneficially own 50,111 Shares held by GS Master Trust, for which it serves as investment advisor.  Each of the Principals may also be deemed to beneficially own all of the foregoing Shares by virtue of their shared voting and dispositive power with respect thereto with the applicable Reporting Companies.  Each of Messrs. Behren and Shannon are Co-President of Westchester LLC and Co-Manager and members of Green & Smith.  Until December 31, 2010, Mr. Green was President of Westchester Inc. and a Manager of Green & Smith.
Directors, Director Nominees and Executive Officers

The following table sets forth certain information as of April 12, 201011, 2011 with respect to the number of Shares owned by (a) each director nominee of DTG, (b) each named executive officer of DTG and (c) all current directors and named executive officers of DTG as a group.

Name of Beneficial Owner
Amount and Nature of Beneficial Ownership
(1)
Percent of
Class (2)
Amount and Nature of Beneficial Ownership
(1)
Percent of
Class (2)
Thomas P. Capo66,950(3)Less than 1%70,510(3)Less than 1%
Maryann N. Keller62,451(4)Less than 1%66,011(4)Less than 1%
Hon. Edward C. Lumley57,268(5)Less than 1%60,828(5)Less than 1%
Richard W. Neu34,791(6)Less than 1%38,351(6)Less than 1%
John C. Pope79,453(7)Less than 1%83,013(7)Less than 1%
Scott L. Thompson275,125(8)Less than 1%434,433(8)1.5%
H. Clifford Buster III67,334(9)Less than 1%136,010(9)Less than 1%
R. Scott Anderson134,145(10)Less than 1%225,260(10)Less than 1%
Vicki J. Vaniman68,067(11)Less than 1%127,166(11)Less than 1%
Rick L. Morris40,562(12)Less than 1%88,012(12)Less than 1%
All directors and named
executive officers as a group
886,146 3.10%1,329,594 4.6%

 (1)The SEC deems a person to have beneficial ownership of all shares that such person has the right to acquire within 60 days.  Accordingly, Shares subject to vested options as well as options exercisable within 60 days are included in this column.  Restricted Stock Units that are to be settled in stock or may be settled in cash or stock at the option of the holder are only included in this column if they vest within 60 days.  Restricted Stock Units that have been granted but not included in this column are identified below.

(2)Based on 28,629,65228,929,182 Shares outstanding as of April 12, 2010.11, 2011.

(3)Consists of  (i) 66,950 Shares subject to a deferral agreement between DTG and Mr. Capo and (ii) 3,560 shares owned by Mr. Capo.  Not included are 3,5601,866 Restricted Stock Units that vest on December 31, 2010.2011.

11

(4)Consists of 62,45166,011 Shares subject to a deferral agreement between DTG and Ms. Keller.  Not included are 3,5601,866 Restricted Stock Units that vest on December 31, 2010.2011.

(5)Consists of (i) 42,26850,828 Shares owned by Mr. Lumley and (ii) 15,00010,000 Shares subject to options.  Not included are 3,5601,866 Restricted Stock Units that vest on December 31, 2010.2011.

(6)
Consists of 34,79138,351 Shares subject to a deferral agreement between DTG and Mr. Neu.   Not included are 3,5601,866 Restricted Stock Units that vest on December 31, 2010.2011.
12

(7)Consists of (i) 23,64332,203 Shares owned by Mr. Pope, (ii) 40,810 Shares subject to a deferral agreement between DTG and Mr. Pope and (iii) 15,00010,000 Shares subject to options.  Not included are 3,5601,866 Restricted Stock Units that vest on December 31, 2010.2011.

(8)
Consists of (i) 120,053114,804 Shares owned by Mr. Thompson, (ii) 13,38813,387 Restricted Stock Units and (iii) 141,684306,242 Shares subject to options.  Not included are (a) 6,7753,387 Restricted Stock Units one-half of which willthat vest on each of May 23, 2011, and May 23,22, 2012, (b) 33,33416,670 Restricted Stock Units one-half of which willthat vest on each of October 13, 2010, and October 13, 2011, (c) 40,00030,000 Restricted Stock Units 10,000 of which will vest on May 13, 2011, and 30,000 of which willthat vest on May 13, 2012, (d) 35,80012,925 Shares subject to options all of which willthat vest on May 22, 2011,2012, (e) 25,85065,833 Shares subject to options one-half of which willthat vest on each of May 22,October 31, 2011 and May 22, 2012, (f) 131,667150,000 Shares subject to options one-half of which will vest on each of October 31, 2010 and October 31, 2011, and (g) 200,000 Shares subject to options, 50,000 of wh ich will vest on May 13, 2011 and 150,000 of which willthat vest on May 13, 2012.

 (9)Consists of (i) 4,0009,343 Shares owned by Mr. Buster and (ii) 63,334126,667 Shares subject to options.  Not included are (a) 66,66633,333 Shares subject to options one-half of which willthat vest on each of October 31, 2010, and October 31, 2011 and (b) 120,00090,000 Shares subject to options 30,000 of which will vest on May 13, 2011 and 90,000 of which willthat vest on May 13, 2012.

(10)Consists of (i) 52526,325 Shares owned by Mr. Anderson, (ii) 35,93943,337 Shares owned by the trust of Mr. Anderson’s spouse, (iii) 214211 Shares held in DTG’s 401(k) plan and (iv) 97,467155,387 Shares subject to options.  Not included are (a) 12,05441,667 Shares subject to options all of which willthat vest on JanuaryOctober 31, 2011 and (b) 83,33390,000 Shares subject to options of which one-half will vest on each of October 31, 2010, and October 31, 2011, and (c) 120,000 Shares subject to options, 30,000 of which will vest on May 13, 2011 and 90,000 of which willthat vest on May 13, 2012.
 
(11)Consists of (i) 5,90915,082 Shares owed by Ms. Vaniman, (ii) 4,522 Shares owned by Ms. Vaniman’s trust, (iii) 21,71721,734 Shares subject to a deferral agreement between DTG and Ms. Vaniman, (iv) 919881 Shares held in DTG’s 401(k) plan and (v) 35,00084,947 Shares subject to options.  Not included are (a) 80,00015,000 Shares subject to options 20,000 of which willthat vest on October 31, 2011 and (b) 60,000 Shares subject to options that vest on May 13, 2011, and 60,000 of which will vest on May 13, 2012, (b) 30,000 Shares subject to options, one-half of which will vest on each of October 31, 2010, and October 31, 2011, and (c) 14,947 Shares subject to options which will vest on January 31, 2011.2012.

(12)Consists of (i) 5,56210,297 Shares owned by Mr. Morris and (ii) 35,00077,715 Shares subject to options.  Not included are (a) 80,00015,000 Shares subject to options 20,000 of which willthat vest on October 31, 2011 and (b) 60,000 Shares subject to options that vest on May 13, 2011 and 60,000 of which will vest on May 13, 2012, (b) 30,000 Shares subject to options, of which one-half will vest on each of October 31, 2010, and October 31, 2011, and (c) 7,715 Shares subject to options which will vest January 31, 2011.2012.

 
1312

 
INDEPENDENCE, MEETINGS, COMMITTEES AND
COMPENSATION OF THE BOARD OF DIRECTORS

Independence

The Board has determined that all of the director nominees, other than Chief Executive Officer and President Scott L. Thompson, who is an employee of DTG, are “independent” as defined by DTG policy and NYSE rules and regulations.  Specifically, the Board’s determinations of director independence were made in accordance with the categorical standards for director independence reflected in DTG’s Corporate Governance Policy adopted by the Board and located on DTG’s website at www.dtag.com under the heading “Corporate Governance.”

As a part of its review of the independence of directors, the Board considered the relationship of DTG with BMO Nesbitt Burns Inc. (“BMO”), of which Mr. Lumley serves as Vice Chairman.  Since 1999, BMO Nesbitt Burns has structured the financing for the Company’s Canadian vehicles.  BMO Nesbitt Burns was selected after a review of multiple financing proposals from other lenders.  Mr. Lumley has no involvement with this financing and none of his compensation at BMO Nesbitt Burns relates to this program.  In addition, Mr. Lumley is not in a management position at BMO Nesbitt Burns.BMO.  The Board also considered the amounts of various fees and interest payable by DTG to BMO Nesbitt Burns.BMO.  The Board then applied its categorical standards for independence and determined that DTG’s rel ationshiprelationship with BMO Nesbitt Burns was in the ordinary course of business, and that because Mr. Lumley had no involvement in the financing, he would be treated as an independent director of DTG.  The Board also considered Mr. Neu’s interim service as acting Chief Financial Officer during the period from April 1, 2008 through May 23, 2008.  Due to the limited nature and scope of Mr. Neu’s service and consistent with NYSE guidance relating to directors’ service as interim officers of a listed company, the Board concluded that Mr. Neu’s service as acting Chief Financial Officer did not impair his independence.

Meetings and Committees

The Board has established certain standing committees, which are comprised solely of independent directors, to consider designated matters.  These committees of the Board are the Governance Committee, the Audit Committee and the Human Resources and Compensation Committee.  The Board annually selects from its members the members and chairmanchair of each committee.  The following table sets forth the number of Board and committee meetings (including teleconference meetings) held in 2009,2010 and the members of each committee and the chairmanchair of each committee:committee as of the date of this Proxy Statement:

DirectorBoardGovernanceAudit
Human Resources
and Compensation
BoardGovernanceAudit
Human Resources
and Compensation
Thomas P. Capo (1)ChairXXXX X 
Maryann N. Keller(1)X XXX ChairX
Hon. Edward C. LumleyXXXChairXXXChair
Richard W. Neu(1)XXChair ChairXX 
John C. PopeXChair XXChair X
Scott L. ThompsonX   X   
Edward L. Wax (2)XXX 
Meetings Held in 2009144115
Meetings Held in 2010284138

(1)Mr. Capo iswas, until November 29, 2010, Chairman of the Board presiding director, and is an ex-officio member of all Board committees.  Subsequent to that date, Mr. Capo remained a member of the Audit Committee.  Effective November 29, 2010, Mr. Neu was elected as Chairman of the Board and Ms. Keller became Chair of the Audit Committee, replacing Mr. Neu in that capacity.

(2)Mr. Wax’s service on the Board ended on May 14, 2009 due to his retirement.
14
In 2009,2010, each director attended 97%99% or more of the total of all meetings held by the Board and the committees on which he or she served.

13

The Board has adopted a Corporate Governance Policy and charters for each of the Board committees.  The Corporate Governance Policy and each committee charter are located on DTG’s website at www.dtag.com under the heading “Corporate Governance.”  DTG will provide, without charge, a copy of the Corporate Governance Policy and any committee charter to any stockholder upon written request.

At each regularly scheduled meeting of the Board, the non-management directors of DTG meet in executive session without members of management present.  These sessions are presided over by the independent Chairman of the Board, Mr. Capo.Board.

Interested parties may communicate with the Chairman of the Board and with the independent directors in the manner described below under “Communications with Stockholders.”

Attendance at Annual Meetings of Stockholders

It is DTGDTG’s policy that all directors should attend the Annual Meeting of Stockholders unless there are extenuating circumstances.  All of the DTG directors attended the Annual Meeting of Stockholders held on May 14, 2009.June 10, 2010.

Governance Committee

Independence and Charter

The Governance Committee is as of the date of this Proxy Statement comprised of fourthree independent directors, Messrs. Capo (an ex-officio member), Lumley, Neu and Pope (chairman)(Chair).  Each of the members is “independent” as defined by DTG policy and NYSE rules and regulations.

The Governance Committee evaluates the organization, function and performance of the Board and its committees, the qualifications for director nominees and matters involving corporate governance.  A more detailed description of the Governance Committee’s duties and responsibilities may be found in its charter adopted by the Board and located on DTG’s website at www.dtag.com under the heading “Corporate Governance.”

Consideration and Evaluation of Director Nominees

The Company has a policy with respect to the consideration of director candidates.  Under the policy, the Governance Committee establishes criteria for director nominees, screens candidates and recommends director nominees who are approved by the full Board.  The Governance Committee will consider director nominees suggested by its members, other directors, stockholders or other sources.  The Governance Committee may also retain a search firm (which may be paid a fee) to identify director candidates.  Director nominations by stockholders may be submitted at the times and in the manner described below under “Stockholder Proposals and Director Nominations for Next Annual Meeting.”

All candidates, including those recommended by stockholders, are evaluated on the same basis in light of their credentials and the needs of the Board and the Company.  The Governance Committee seeks directors with established records of accomplishment in areas relevant to the Company’s strategy and operations and who share characteristics identified in DTG’s Corporate Governance Policy as valuable to a well-functioning Board:  ability to apply independent judgment to a business situation; ability to represent broadly the interests of all of DTG’s stockholders and constituencies; the absence of any conflicts of interest that would interfere with the potential nominee’s loyalty to DTG and its stockholders; practical or academic experience in business, economics, government or the sciences (ide ally,(ideally, 15 or more years of experience including management responsibilities); and time to be an active member of the Board and one or more Board committees.  Under the Company’s policy, the Board takes into account principles of diversity.  While the policy does not prescribe diversity standards, as a matter of practice, the Board considers diversity in the context of the Board as a whole, including with respect to diversity of experience, geographic background, gender, race, and age and current affiliations that may offer the Company exposure to contemporary business issues.  Candidates are also evaluated in light of Board policies, such as those relating to director independence and service on other boards, as well as considerations relating to the size and structure of the Board.
 
1514

 
Audit Committee

Independence and Charter

The Audit Committee is, as of the date of this Proxy Statement, comprised of four independent directors, Mr. Capo, (an ex-officio member), Ms. Keller (Chair), Mr. Lumley and Mr. Neu (chairman).Neu.  Each of the members is “independent” as defined by DTG policy and NYSE rules and regulations, and each of them is also “financially literate” as required by NYSE rules and regulations.  The Audit Committee was established in accordance with Section 3(a)(58)(A) of the Exchange Act.

The Audit Committee appoints the Independent Auditors, reviews and approves their fees for audit and non-audit services, and reviews the scope and results of audits performed by the Independent Auditors and by DTG’s internal auditors.  It also reviews corporate compliance matters and reviews the Company’s system of internal accounting controls, its significant accounting policies and its financial statements and related disclosures.  A more detailed description of the Audit Committee’s duties and responsibilities may be found in its charter adopted by the Board and located on DTG’s website at www.dtag.com under the heading “Corporate Governance.”

Audit Committee Financial Experts

The Board has determined that each of Mr. Capo, Ms. Keller and Mr. Neu is an “audit committee financial expert,”expert” as defined by SEC rules.

Human Resources and Compensation Committee

Independence and Charter

The Human Resources and Compensation Committee is, as of the date of this Proxy Statement, comprised of fourthree independent directors, Mr. Capo (an ex-officio member), Ms. Keller, Mr. Lumley (chairman)(Chair) and Mr. Pope.  Each of the members is “independent” as defined by DTG policy and NYSE rules and regulations.

The Human Resources and Compensation Committee makes recommendations to the Board regarding DTG’s executive compensation program, as well asand generally reviewingreviews the human resources area for the Company, including its management development and succession.  As a part of its executive compensation function, it approves salaries, retirement benefits, incentive compensation awards and equity incentive grants for officers, and senior executives, as well as corporate goals under performance-based compensation plans.  A more detailed description of the Human Resources and Compensation Committee’s duties and responsibilities may be found in its charter adopted by the Board and located on DTG’s website at www.dtag.com under the heading “Corporate Governance.”

Processes and Procedures for Consideration and Determination of Executive and Director Compensation

The Human Resources and Compensation Committee annually reviews the performance of all officers.  Executive officers also contribute to this review process by discussing executive performance with the Human Resources and Compensation Committee as requested.  The Human Resources and Compensation Committee makes all decisions regarding cash and equity awards for all officers of the Company after consultation with the other independent directors.  The Human Resources and Compensation Committee also reviews the performance and pay of the Chief Executive Officer and discusses its review with the Board.  As part of its compensation reviews, the Human Resources and Compensation Committee may use data obtained by Towers Watson, its independent compensation consultant.  The independent compensa tioncompensation consultant is engaged directly by the Human Resources and Compensation Committee and, in general, compiles information for, and makes presentations to, the Human Resources and Compensation Committee, and reviews compensation plans proposed by DTG.  It should be noted that the Risk and Financial Services Group of Towers Watson, performs separate work for DTG in relation to the valuation of insurance reserves.  
16
reserves, for an annual fee which does not exceed $120,000.  This relationship and the work performed by the Risk and Financial Services Group are unrelated to the work performed by Towers Watson at the request of the Human Resources and Compensation Committee and, therefore, the Human Resources and Compensation Committee has determined that Towers Watson is independent with regard to its compensation consulting.  Further, all of Towers WatsonWatson’s work for DTG must be pre-approved by the Human Resources and Compensation Committee.

15

The Human Resources and Compensation Committee also reviews the compensation for the Board and its committees.  In recommending such compensation to the Board, the Human Resources and Compensation Committee utilizes data furnished by Towers Watson.

The agenda for meetings of the Human Resources and Compensation Committee is determined by its ChairmanChair with the assistance of the Chairman of the Board, Chief Executive Officer and Senior Vice President-Human Resources.  Such meetings are regularly attended by the Chief Executive Officer and the Senior Vice President-Human Resources.  At each meeting, the Human Resources and Compensation Committee also meets in executive session.  The ChairmanChair of the Human Resources and Compensation Committee reports the committee’sHuman Resources and Compensation Committee’s recommendations on executive compensation to the Board.  Independent advisersadvisors and DTG’s human resources department support the Human Resources and Compensation Committee in its duties and such department may be delegated authority to fulfill certain administrative duties regarding the Company’s compensation programs.  The Human Resources and Compensation Committee has authority under its charter to retain, approve fees for and terminate consulting firms as it deems necessary to assist in the fulfillment of its responsibilities.

Compensation Committee Interlocks and Insider Participation

Directors Thomas P. Capo (ex-officio), Maryann N. Keller, Edward C. Lumley and John C. Pope served as members of the Human Resources and Compensation Committee in 2009.during 2010.  None of the foregoing directors has ever been an officer or employee of DTG or has had any relationship requiring disclosure by DTG as a related party transaction.

Report of Audit Committee

Meetings With Management, Internal Auditors and Independent Auditors

The Audit Committee reviewed and discussed the audited financial statements and effectiveness of internal controls with management, internal auditors and the Independent Auditors,Company’s independent registered public accounting firm for 2010, Deloitte & Touche LLP.  Based on these discussions and its other work, the Audit Committee recommended that the Board include the audited consolidated financial statements in DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009.2010.

The Audit Committee also has met and held discussions with management, internal auditors and the Independent Auditors regarding various topics in addition to matters related to financial statements.

The discussions with Deloitte & Touche LLP also included the matters required by the Statement on Auditing Standards No. 114, The Auditor’s Communication with Those Charged with Governance.Governance.

In addition, Deloitte & Touche LLP has provided to the Audit Committee the written disclosures and the letter required by applicable requirements of the Public Company Accounting Oversight Board regarding the firm’s communications with the Audit Committee concerning independence, and the Audit Committee has discussed the firm’s independence with the firm.
 
1716

 
Responsibility

The Audit Committee is not responsible for either the preparation of the financial statements or the auditing of the financial statements.  Management has the responsibility for preparing the financial statements and implementing, maintaining and evaluating the effectiveness of internal controls and the Independent Auditors have the responsibility for auditing financial statements and evaluating the effectiveness of the internal controls.  The Audit Committee has relied, without independent verification, on management’s representation that the financial statements have been prepared with integrity and objectivity and in conformity with accounting principles generally accepted in the United States of America and on the representations of the Independent Auditors included in their report on DTG’s financia lfinancial statements.

THE AUDIT COMMITTEE


Maryann N. Keller, Chair

Thomas P. Capo
Edward C. Lumley
Richard W. Neu Chairman
Thomas P. Capo, ex-officio
Maryann N. Keller
Edward C. Lumley


March  24, 201031, 2011

 
1817

 

Compensation

Board Compensation has historically consisted of a combination of cash, equity grants and vehicle privileges.  During 2008 and 2009, the target value of the total independentIn 2010, director compensation was significantly lower than in prior years due to the declining Share price and the elimination of one of the two vehicles provided to the directors for their personal use.  As is more particularly discussed below, the director compensation for 2010 was modified to reflect current market practice, including the elimination of meeting fees and the vehicles provided to the directors for their personal use.

Board Meeting Fees, Committee Meeting Fees and Retainers

In 2009, the independent directors were each paid an annual board retainer of $35,000,            Beginning in quarterly installments of $8,750.  They were also paid an attendance fee of $1,000 for each meeting of the Board and for each meeting of a Board committee of which they are members.  The foregoing payments were required to be paid in Common Stock until the director met DTG’s stock ownership guidelines described below.  Upon meeting the guidelines, directors were able to receive remaining payments in their choice of cash or Common Stock.  All current directors have met DTG’s stock ownership guidelines.

In addition to the annual retainer and meeting fees described above, the Governance Committee chairman was paid an annual retainer of $5,000, in quarterly cash installments of $1,250.  The Human Resources and Compensation Committee chairman was paid an annual retainer of $7,500, in quarterly cash installments of $1,875.  The Audit Committee chairman was paid an annual retainer of $10,000, in quarterly cash installments of $2,500.  Mr. Capo is the non-executive Chairman of the Board.  Mr. Capo’s compensation for services rendered as Chairman was $150,000 for the fiscal year ended December 31, 2009.

Effective as of January 1, 2010, the annual compensation program for independent directors provides that for each fiscal year of service, each independent director will receive an annual retainer of $60,000 in the form of cash, paid in quarterly installments of $15,000 each, and $90,000 in the form of equity compensation, discussed below.   The Company will no longerdid not pay separate meetings fees but will continuecontinued to pay chairmanadditional fees to the committee chairs as discussed above.follows:  The new compensation programGovernance Committee chair was approved by our directors on January 27, 2010 on the recommendationspaid an annual retainer of the$5,000, in quarterly cash installments of $1,250.  The Human Resources and Compensation Committee following itschair was paid an annual independent directorretainer of $7,500, in quarterly cash installments of $1,875.  The Audit Committee chair was paid an annual retainer of $10,000, in quarterly cash installments of $2,500.  Mr. Capo was the non-executive Chairman of the Board from January 1, 2010 to November 29, 2010.  Mr. Capo’s compensation review required by its charter andfor services rendered as Chairman was $137,500 for the Company’s Corporate Governance Policy.fiscal year ended December 31, 2010.

Effective December 1, 2010, the compensation for independent directors in 2011 will remain as it was in 2010 with the exception of the retainer for the Chairman of the Board, which is $100,000 annually, paid quarterly in arrears.
Directors were permitted to elect in advance to defer all or any portion of their compensation that was to be paid in Common Stock.

Restricted Stock Grants

On January 29, 2009,27, 2010, each independent director was granted 28,4553,560 Restricted Stock Units under the Plan having an aggregate grant date fair value of $35,000, with the exception of Mr. Wax, who was granted 10,447 Restricted Stock Units having an aggregate grant date fair value of $12,850, in anticipation of his retirement from the Board.$90,000.  The number of Restricted Stock Units granted was calculated on the basis of the closing price per Share on the day of the grant ($1.23)25.28).  The Restricted Stock Units vested on December 31, 2009, with the exception of the grant to Mr. Wax, which vested on May 14, 2009.2010.  Beginning in 2010,2011, each independent director will receive a retainer in the form of Restricted Stock Units with a grant date fair value of $90,000 in addition to the cash retainer discussed above.  ;Accordingly,Accordingly, on January 27, 2010,26, 2011, each independent director was granted 3,5601,866 Restricted Stock Units having an aggregate grant date fair value of $90,000 and which will vest on December 31, 2010.2011.

Prior to 2010, directors were permitted to elect in advance to receive payment of the Restricted Stock Units on the date of vesting either in cash or Common Stock.  Effective January 2010, Restricted Stock Units will be settled exclusively in Common Stock.

Other

In 2009, DTG made available to each independent directorEffective January 1, 2010, the benefit of providing one vehicle for personal use to each independent director while serving as a director of DTG, including the cost of routine maintenance, tags and insurance coverage.  Effective January 1, 2010, this benefit was eliminated.  DTG will continue its policy of furnishing rental cars for short-term use for product and service evaluation to each director.  In the event ofFollowing a change in control of DTG or retirement from the Board with five years or more years of service, each director is permitted the use of rental cars for product and service evaluation for the life of the director.

19
No Employee Director Compensation or Benefits

DTG does not pay compensation or provide benefits for service to any director solely in such capacity who is also an officer or employee of the Company, except that Mr. Thompson, as a director, is entitled to the use of rental cars for product and service evaluation for life if he retires from the Board with five or more years of service or following a change in control of DTG.

18

Director Compensation Table

The following table provides certain summary information concerning compensation of the independent directors for the fiscal year ended December 31, 2009:2010:

20092010 DIRECTOR COMPENSATION

Name
(a)
 
Fees Earned
or Paid in
Cash
($)
 
 
 
 
(b)
  
Stock Awards
($)
 
 
 
 
 
 
(c)(1)
 
Option
Awards
($)
 
 
 
 
 
(d)(2)
 
Non-Equity
Incentive Plan
Compensation
($)
 
 
 
 
(e)
 
Change in
Pension Value
and Nonqualified Deferred Compensation Earnings
($)
 
(f)
All Other
Compensation
($)
 
 
 
 
 
(g)(3)
 
Total
($)
 
 
 
 
 
 
(h)
  
Fees Earned
or Paid in
Cash
($)
 
 
 
 
 
  
Stock Awards
($)
 
 
 
 
 
 
 
Option
Awards
($)
 
 
 
 
 
 
Non-Equity
Incentive Plan
Compensation
($)
 
 
 
 
 
Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings
($)
 
All Other
Compensation
($)
 
 
 
 
 
 
Total
($)
 
 
 
 
 
 
 
(a)  (b)   (c)(1)   (d)(2)   (e)   (f)   (g)   (h) 
Thomas P. Capo  219,000   35,000   --   --   --   17,407   271,407   197,500   90,000   --   --   --   --   287,500 
Maryann N. Keller  63,000   35,000   --   --   --   21,358   119,358   60,833   90,000   --   --   --   --   150,833 
The Hon. Edward C. Lumley  70,500   35,000   --   --   --   25,757   131,257 
Hon. Edward C. Lumley  67,500   90,000   --   --   --   --   157,500 
Richard W. Neu  69,000   35,000   --   --   --   3,152   107,152   77,500   90,000   --   --   --   --   167,500 
John C. Pope  63,000   35,000   --   --   --   13,154   111,154   65,000   90,000   --   --   --   --   155,000 
Edward L. Wax  28,981   12,850   --   --   --   14,129   55,960 
 
 (1)
The amount shown in column (c) for each director reflects the grant date fair value attributable to the Restricted Stock Unit awards (28,455(3,560 Restricted Stock Units for each independent director except Mr. Wax, who was awarded 10,447 Restricted Stock Units in anticipation of his retirement) in accordance with Accounting Standards Codification Topic 718, “Compensation – Stock Compensation” (“ASC 718”)).  The grant date fair value was determined as of the grant date of January 29, 2009,27, 2010, based on a closing Share price of $1.23.  As a result of the substantial increase in the price of the Shares as a result of the Company’s performance in 2009 (an approximately 2,250% Share price increase during calendar year 2009), the value of the Restricted Stock Units awarded to each director on the vesting date of December 31, 2009 was $728,733 (or $46,385 on May 14, 2009, the vesting date for Mr. Wax) based on the closing Share price of $25.61 (or $4.44 in the case of Mr. Wax).  As permitted by the Company’s policy, and based on the elections made in 2008, Messrs. Neu and Lumley received cash in lieu of Shares for such Restricted Stock Units.$25.28.
20

 (2)Since May 2002, no independent director has been awarded Option Rights.  As of December 31, 2009,2010, the amount of outstanding Option Rights that are fully vested but not yet exercised by the current directors were as follows:  (a) Mr. Lumley, (15,000)10,000, and (b) Mr. Pope, (15,000).  As of the date of his retirement, Mr. Wax had 15,000 Option Rights that were fully vested but not exercised.10,000.

(3)The amount shown in column (g) for each director reflects the aggregate incremental cost to the Company attributable to the personal use by each director of one vehicle, including the cost of the lease, and the costs of routine maintenance, tags and insurance coverage.  The cost of a vehicle to the Company is determined by using its annual lease value.  For a vehicle provided to a director for only part of the year, the annual lease value is prorated for the number of days of use.  This personal vehicle use benefit was discontinued for all independent directors on December 31, 2009.
Stock Ownership Guidelines

The Company’s current stock ownership guidelines require each independent director of DTG to hold at least 20,000 Shares.  Directors are generally given five years from commencing service on the Board to meet the stock ownership guidelines.  All of the current independent directors meet or exceed these guidelines.

Leadership Structure of the Board

Mr. Capo, a non-employee independent director, has served as DTG’s Chairman of the Board sincefrom 2003 whileto November 29, 2010, when Mr. Neu, also a non-employee independent director, assumed that role.  Mr. Thompson serves as our Chief Executive Officer and President.  Separating thesethe positions of Chairman of the Board and Chief Executive Officer allows our Chief Executive Officer to focus on our day-to-day business, while allowing the Chairman of the Board to lead the boardBoard in its fundamental role of providing advice to, and independent oversight of, management. The Board recognizes the time, effort and energy that the Chief Executive Officer is required to devote to his position in the current business environment, as well as the commitment required to serve as our Chairman.  While DTG’s By-lawsBy-Laws and Corporate Governance Policy do not require that our Chairman and Chief Executive Officer positions be separate, the Board believes that having separa teseparate positions and having an independent director serve as Chairman of the Board is the appropriate leadership structure for the Company at this time and demonstrates the Company’s commitment to good corporate governance.time.

19

Board’s Role in Risk Oversight

The Board as a whole has responsibility for risk oversight, with reviews of certain risks and exposures being delegated as described below to Board committees that report on their deliberations to the full Board.  The oversight responsibility of the Board and its committees is supported by management reporting processes that are designed to surface key risk exposures and assist the Board in evaluating them in light of the Company’s overall risk profile and in assessing the scope and effectiveness of risk management and mitigation initiatives.  The Audit Committee plays a principal role in evaluating the process by which the Board and its committees exercise their oversight responsibilities with respect to risk.  The Board believes that its leadership structure, which includes a non-executive chairma n,Chairman of the Board, facilitates an independent assessment of the Company’s risk profile and major risk exposures.

The Board’s oversight focuses on four principal areas of risk:  strategic; financial; operational; and compliance and regulatory.  The Board annually conducts an in-depth review of the business, which addresses strategic and other key risks that could materially affect execution of the Company’s plans.  This review is supplemented throughout the year with regular management presentations that highlight material risks and exposures and related initiatives.  In addition, the Board and its committees have,conduct, as needed or appropriate, executive sessions with management personnel responsible for certain areas of risk.  For example, the head of internal audit and the Chief Financial Officer each meet separately with the Audit Committee periodically, without any other management per sonnelpersonnel present.
21

Oversight of risks directly relating to the responsibilities of the Board’s committees is undertaken at the committee level.  The allocation of risk oversight among the Board’s committees is as follows:

  
Audit Committee
Risks and exposures associated with financial matters, particularly credit and liquidity matters,
financial reporting, accounting, tax, internal control over
financial reporting and ethics matters.
  
Governance Committee
Risks and exposures relating to corporate compliance, legal
and regulatory matters.
  
Human Resources and
Compensation Committee
Risks and exposures associated with the Company’s
compensation programs and arrangements, leadership
development and management succession planning.
 


Communications with Stockholders

Stockholders may send communications to the Board, or to any individual director or the non-management or independent directors as a group.  Such communications should be addressed to the Secretary at Dollar Thrifty Automotive Group, Inc., 5330 East 31st Street, Tulsa, Oklahoma 74135.  All such communications received by the Secretary will be forwarded to the Chairman of the Board and to the Chief Executive Officer.  The Secretary and the Chairman of the Board will review the communications and determine whether or not it is appropriate to forward the communications to the Board or any director or group of directors.

20



EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

20092010 Overview

After an extremely difficult yearDespite lingering economic uncertainty in 2008,2010, management shifted its focus on stabilization during 2009 to a strategy of maximizing profitability and cash flow.  The objectives of this shift were to further strengthen the Company faced unprecedented challenges as it began 2009, including:

·the potential bankruptcy of what had historically been the Company’s largest supplier of vehicles and the most significant debtor to the Company;
·the recessionary economic environment, which severely depressed consumer demand in the travel industry, as well as continued constrained credit markets;
·a potentialbalance sheet, enhance liquidity crisis resulting from the Company’s inability to comply with covenants under its senior secured credit facilities and its inability to access credit markets, particularly the asset backed securitization market;
·the potential bankruptcy of one or more of the monoline or bond insurers that provide credit support for the Company’s asset backed medium term notes, which, if such bankruptcy had occurred, could have triggered an early amortization of the Company’s obligations under the notes, requiring a more rapid repayment; and
·potential delisting from the NYSE due to the Company’s depressed Share price and its inability to meet the minimum listing standards as a result.

Given these circumstances, management of the Company was required to execute a business plan that involved stabilizing the Company’s operations in a depressed operating environment, while at the same time working to maximize liquidity in order to survive the economic downturn and position the Company for future success.success and growth in a recovering economic environment.

While management was focused on the execution of this stand-alone business plan, it faced the additional challenge of delivering on this plan while attempting to minimize the distractions to its personnel and operations resulting from the execution in April of a merger agreement with Hertz Global Holdings, Inc.  Throughout the first nine months of 2010 until the failure of the stockholder vote to approve the merger in September, management was required to devote significant time and resources to merger-related activities, while keeping the business running as a profitable stand-alone entity.  This required a significant emphasis on retaining and engaging key employees in light of the uncertainty caused by the potential merger.

As discussed in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2010, management successfully executed on its stand-alone business plan for 2010, maximizing profitability and further strengthening the balance sheet through continued focus on cost control and operating efficiencies.  The Company generated corporate earnings before interest, taxes, depreciation and amortization (“Corporate Adjusted EBITDA”) of $235.7 million in 2010.  Excluding $22.6 million of expenses related to a proposed merger, the Company delivered the highest level of Corporate Adjusted EBITDA in its history, totaling $258.3 million in 2010, a $158.9 million improvement from the $99.4 million reported in 2009.  There was also significant growth in Corporate Adjusted EBITDA over the last three years as shown by the chart below:

The Company was able to successfully mitigate personnel distractions and disruptions to its operations related to the proposed merger by keeping employees informed of developments, implementing retention tools and ensuring that everyone’s focus remained on product delivery and customer service during the period of uncertainty.  The Company favorably resolved fleet financing issues in 2010, completing over $1 billion of new financing to support the Company’s rental business, and ended 2010 with profitable operations, abundant liquidity and a share price that had improved from $25.61 on December 31, 2009 to $47.26 on December 31, 2010, an increase of approximately 85%.  In a study by Bespoke Investment Group LLC of Harrison, New York, DTG was named as having the second best performing shares in the Russell 3000 Index over the past two years.
 
2221

 
The Human Resources and Compensation Committee determinedCommittee’s actions during 2010 with respect to executive pay reflected these circumstances and results.  Given the ongoing uncertainty in the economy and the fact that it would need to take extraordinary measuresthe Company had only recently completed the first phase of its turnaround plan in 2009, in orderthe Human Resources and Compensation Committee chose not to ensure the engagement and continuity of the newly retained management team as they addressed the significant issues facing the Company.  The Company implemented a two-pronged programincrease base pay for theits named executive officers that (i) modifiedfor 2010.  In addition, the cash bonus plan established in October 2008 to provide both retentiveHuman Resources and performance componentsCompensation Committee did not issue equity as a component of management’s compensation plans for 2010, taking into account the retention value and (ii)alignment of interests with stockholders provided the named executive officers with specialby equity grants vesting over three years to align their interests with the interests of our stockholders.  made in 2009.

The retention element of the cash bonus plan provided the named executive officers with the ability to earn a guaranteed portion of the regularCompany’s annual cash bonus if they remained employed by the Com pany through December 31, 2009, as their continued employment was deemed essential to the successful turnaround of the Company, particularly in light of the significant reduction in the number of officers in the fourth quarter of 2008.  The performance component of the cash bonusincentive plan for 2010 was designed to provide additional incentive compensation in excess of the retention bonus payments in the event the Company was able to exceed certain financial targets, with such performance bonusesincentives capped at a pre-determined level.

While the Human Resources and Compensation Committee took the above actions to reward positive short- and long-term performance, the committee also chose not to increase base pay for named executive officers in 2009.

Management of the Company believes that it successfully executed its plan to navigate through the economic downturn while positioning the Company for long-term prosperity.  The Company streamlined its operations and returned them to profitability through a number of key initiatives including improvements in revenue and fleet management processes, cost reduction and cost efficiency initiatives, re-franchising of non-strategic locations and performance management initiatives in the area of personnel management.  As a result of these initiatives, the Company was able to generate a corporate earnings before interest, taxes, depreciation and amortization (“Corporate Adjusted EBITDA”) of $99.4 million in 2009, a $101.7 million improvement from t he $2.3 million loss reported in 2008.  In addition to these operating performance improvements, the Company was able to diversify its fleet investment for the first time in the Company’s history, reducing its dependence on Chrysler, by executing vehicle supply agreements with General Motors, Ford Motor Company and Nissan.  The Company favorably resolved its credit facility issues during 2009, and as a result of the significant recovery in its Share price, was able to recapitalize the Company in the fourth quarter of 2009 through a successful secondary equity offering, raising an additional $120 million of capital.  The Company ended 2009 with profitable operations, substantial liquidity and a Share price that had improved from $1.09 on December 31, 2008 to $25.61 on December 31, 2009, an increase of approximately 2,250%.

As a result of Because the Company significantly exceedingexceeded the financial targets under the cashannual incentive plan for 2009,2010, management (including the named executive officers wereofficers) was paid cash bonusesincentive awards at the maximum amounts determined under the plan.  In addition, the

The Human Resources and Compensation Committee believes that the grants of Option Rights madecompensation actions in May 2009 provided, and continue to provide, a strong incentive to improve the Company’s Share price.  The resulting value of the Option Rights reflects the Company’s improved Share price and return to stockholders during 2009.

In the aggregate, the Human Resources and Compensation Committee believes that the actions2010, taken in conjunction with the 2009 actions with respect to equity incentives to reward and retain management, were necessaryappropriate in light of the existing business conditions, that the retention and engagement of the remaining management team through these actions helped position the Company for future success, and that the actions were a key factor in driving the superior return to stockholders realized during 2009.conditions.

Objectives of Compensation Program

The Human Resources and Compensation Committee is guided by the following key objectives in determining the compensation of the Company’s executives (Staff Vice President level and higher employees):
23named executive officers:
 
Competitive Pay

Compensation should reflect the competitive marketplace so that the Company can attract, retain and motivate high-caliber executives.  However, in light of the challenging period facing the Company in 2009, the Human Resources and Compensation Committee did not engage or commission the preparation of compensation data for benchmarking or other purposes.  In 2009, base salaries of the officers and the percentage for individual awards under the cash incentive plan were not adjusted, and the incentive compensation plan was determined based solely on considerations of management retention, individual performance and Company performance, and not on any benchmarking data.

Accountability for Business Performance

Compensation should be tied largely to overall Company financial and operating performance, so that executives are held accountable through their compensation for achievement of Company financial and operating results.

Accountability for Individual Performance

Compensation should also be tied to the individual’s performance to encourage and reflect individual contributions to the Company’s performance.

Alignment with Stockholder Interests

Compensation should reflect DTG’s Common Stock performance through equity-based incentives, such as Performance Shares, Performance Units, Restricted Stock, Restricted Stock Units and Option Rights, to align the interests of executives with those of the DTG’s stockholders.

Design and Risk Mitigation

DTG’s executive compensation program is designed to clearly and fairly relate pay to performance, with the objective of creating long-term stockholder value.  DTG’s executive compensation program is also designed to match pay practices with corporate goals.  Each year, the Human Resources and Compensation Committee establishes annual cash incentive award levels and considers the grant of long-term equity incentive compensation awards under the Plan.Second Amended and Restated Long-Term Incentive Plan and Director Equity Plans (as amended, the “Plan”).  At the end of each year, the Human Resources and Compensation Committee conducts a full review of the elements of compensation and compares those elements to DTG’s key objectives.

A primary objective of DTG’s executive compensation-programcompensation program is to encourage and reward performance by the executives, including the named executive officers, that meets or exceeds ourDTG’s financial and operational performance goals, without encouraging the taking of excessive risks that could be detrimental to the interests of DTG’s stockholders.  
22

Further, the Company strives to develop overall compensation packages that include a variety of short- and long-term awards, as well as a balanced mix of cash and equity incentives.  Performance targets for our performance-based awards, whether cash or equity, are established to encourage the executives, including the named executive officers, to maximize DTG’s performance over the long-term, as opposed to focusing on short-term profits.

The Human Resources and Compensation Committee believes that theits compensation decisions for 2009 wereare aligned with these objectives.objectives and that risks arising from the compensation programs, if any, would not be reasonably likely to have a material adverse affect on the Company.

Participants in Compensation Decisions

The following table identifies the various individuals and groups who participate in decision making for DTG’s executive compensation program and their duties in 20092010 in connection with such participation.
24
 
Participant
 
 Duties
 
Human Resources and Compensation
Committee
 
·
 
 
 
·
 
 
·
 
 
·
 
Reviewed the performance of the Chief Executive Officer, the other
named executive officers and other select members of the executive
group
 
Approved the compensation of the Chief Executive Officer andafter
discussed its reviewconsultation with the Boardother independent directors
 
Made all decisions regarding cash and equity award plans for
executives after consultation with other independent directors
 
Consulted with Towers Watson, its independent compensation
consultant, as a part of all compensation reviews
 
 
Chief Executive Officer
 
 
·
 
Contributed to the review process of select members of the executive
group
 
 
Towers Watson – external consultant
to the Human Resources and
Compensation Committee
 
·
 
 
·
 
 
 
·
 
·
 
Worked directly for the Human Resources and Compensation
Committee
 
Reviewed the Company’s compensation programs, including
whether the Company’s compensation programs are reasonably
likely to have a materially adverse effect on the Company
Reviewed all presentation materials developed by or at the request of
DTG management for presentation to the Human Resources and
Compensation Committee
 
Consulted with, asked questions of and provided comments to DTG
management, management's external compensation consultant, and
the Human Resources and Compensation
Committee regarding all
compensation plans, presentations,
proposed actions, documents and
related materials
 
 
Vice President, Human ResourcesFrederic W. Cook & Co., Inc. –
external consultant to DTG
management
 
·
 
Based on approvalEngaged by management to conduct a review of total compensation
for the officers of the Company
Senior Vice President, Human
Resources
Prepared recommendations for executive compensation for review
by Towers Watson and the Human Resources and Compensation
Committee prepared
Worked with Frederic W. Cook & Co., Inc. to prepare
recommendations for cash and equity awards
for review by Towers Watsontotal executive compensation
 

23

Comparative Data and Benchmarking

Due to the difficult year in 2008 and the challenges facing the Company in 2009 asCompany’s operating environment discussed previously under the heading of “2009“2010 Overview,” the Human Resources and Compensation Committee determined that the salaries and target annual bonus opportunities for the named executive officers would not be adjusted.  The grant date value of the option awards made in 2009 was significantly less than the value of previous long-term incentive awards due to the decline in DTG’s Share price.  Given these factors, no market pay data against which to compare was prepared for, or reviewed by, the Human Resources and Compensation Committee, and the Human Resources and Compensation Committee did not engage in external benchmarking with respect to any element of executive compensation.compensation for 2010.  The Committee also determined that the salaries and target annual incentive opportunities for the named executive officers would not be adjusted for 2010.

25As discussed below under “2011 Compensation Decisions,” during the last quarter of 2010, management engaged Frederic W. Cook & Co., Inc. to collect compensation data from which to benchmark executive compensation for the fiscal year beginning January 1, 2011 and to provide recommendations to the Human Resources and Compensation Committee for salary adjustments, annual incentive opportunities and equity awards.
 
Internal Pay Equity

Compensation levelsopportunities for the named executive officers are targeted at the median market range and are also based on competitive considerations, individual performance over time, overall financial results and job duties and responsibilities.  Accordingly, Mr. Thompson has the highest compensation among the named executive officers.  Messrs. Buster, Anderson Buster and Morris and Ms. Vaniman, each an Executive Vice President, have similar compensation opportunities according to their responsibilities.  Our Human Resources and Compensation Committee believes that this similar compensation opportunity among our Executive Vice Presidents encourages their collaboration, support and team effort, and is consistent with the Company’s overall compensation philosophy.

General Information Regarding Elements of Compensation

The Company’s executive compensation objectives are achieved through five elements: base salary, cash incentive compensation, long-term incentive compensation, retirement benefits and from time to time other compensation (including perquisites).  In 2009,2010, DTG used these elements of compensation to create an overall executive compensation program that included no salary increases, and focused ona short-term incentivesincentive opportunity in the form of cash incentive compensation and long-term incentives in the form of outstanding Option Rights.Rights and Performance Units.  The outstanding Option Rights, which vest over a three-year period, were granted in 2009 as a strategic long-term compensation element designed to reward and retain management through 2010 and further into 2011.  The Performance Units were granted in 2008 and designed to incent multi-year operational and financial results over the period of 2008 to 2010.  No new grants of Option Rights or Performance Units were made for 2010.  DTG believes the use of these various compensation elements provides the proper balance between short- and long-term performance equity and cash compensation, financial and market metrics, and corporate and individual results,results.  Overall, the pay package is intended to ultimately leadinglead to a strong alignment of the long-term interests of executivesofficers with the l ong-termlong-term interests of stockholders.  There is no pre-defined allocation of value between short- and long-term pay or between cash and equity compensation, but decisions are made with a focus on the majority of compensation being long term and performance based.

Discussion of Elements of Compensation

Base Salary

As previously discussed, no market salary data waswere requested or reviewed by the Human Resources and Compensation Committee for 2009,2010, and the base salaries of the named executive officers were not increased in 2009.2010.

20092010 Cash Incentive Compensation

1.           Cash Incentive Plan
For 2009,2010, DTG established a cash incentive plan for executives (the “Cash Incentive Plan”), including the named executive officers, based on the Company’s Corporate Adjusted EBITDA.  With 2008 Corporate Adjusted EBITDA being recorded as a $2.3 million loss, theThe Cash Incentive Plan set forth a$99.4 million, the level attained in 2009, as the minimum Corporate Adjusted EBITDA of $27.5 million, which had to be obtainedachieved in 2010 prior to any payment under the plan.Cash Incentive Plan.  The Cash Incentive Plan also set forth a target Corporate Adjusted EBITDA level of $45.6$110 million, which, if achieved, would result in 100% payout of the target award, and set a cap onthat limited the amount (150%awards to 150% of target) that could be paid at $69.2 million Corporate Adjusted EBITDA,the target award regardless of the actual growth of the Company’s Corporat eCorporate Adjusted EBITDA.

While a
24

Corporate Adjusted EBITDA-based planEBITDA is sufficient for establishmentthe primary measurement used to determine the maximum amount of the cash incentive compensation, the actual compensationannual bonus awards for theeach named executive officers are determined atofficer under the discretion of, and subject to adjustment by,Cash Incentive Plan.   However, the Human Resources and Compensation Committee.  The cashCommittee reserves the right to adjust any award in its sole discretion.    Cash incentive compensation is allocated to executive participants in the Plan based on individual award levelstheir job responsibilities and may be adjusted to reflect individual performance, prior to the award being finalized, if appropriate.  The target award levels also differ by participant based on their job responsibilities.  In 2010, the responsibilitiesHuman Resources and Compensation Committee did not consider or make any adjustments to any award, and awards were determined based solely on the level of achievement of the positions held by each such participant.Corporate Adjusted EBITDA target.  In addition, the annual incentive compensation plan includes a mechanism for recovery ofCash Incentive Plan permits the Company to recover awards whereif a participant engages in certain conduct detrimental activities,to the Company, including competing with DTG, solic itationsolicitation of employees for other employment, disclosure of confidential information, activityany conduct that results in termination for cause, any conduct determined to be harmful to the DTG orand any conduct that causes the need fora restatement of any financial statements or financial results of DTG.DTG.
26

The Cash Incentive Plan resulted in the payment to the named executive officers of the maximum payment potential of 150% of the target award due to the Company’sbased on Corporate Adjusted EBITDA, performanceexcluding merger-related expenses, of $99.4$258.3 million, which exceeded the target Corporate Adjusted EBITDA by approximately $148 million.

Corporate Adjusted EBITDA is not defined under GAAP and should not be considered as an alternative measure of the Company’s net income, operating performance, cash flow or liquidity.  The Company believes Corporate Adjusted EBITDA is important as it provides investors with a supplemental measure of the Company’s liquidity by adjusting earnings to exclude non-cash items.  Corporate Adjusted EBITDA amounts may not be comparable to similar measures disclosed by other companies.  For a further discussion of Corporate Adjusted EBITDA and a reconciliation of Corporate Adjusted EBITDA to the most directly comparable GAAP financial measure, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Use of Non-GAAP Measures For Measuring Results” ; in DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009, as filed with the SEC.2010.

2.           Retention Plan

In October 2008, in response to challenging market conditions and significant internal restructuring at the executive level and below, DTG adopted a retention bonus plan (the “Retention Plan”) pursuant to which selected employees, including the named executive officers, had the opportunity to earn a cash bonus based on a percentage of the executive’s base salary if the executive remained continuously employed by the Company through December 31, 2009.  The Retention Plan also provided that each named executive officer was only eligible to receive the greater of his or her retention bonus under the Retention Plan or the bonus he or she earned under the Cash Incentive Plan described above.  Since the Cash Incentive Plan awards exceeded those under the Retention Plan, no Retention Plan bonuses were paid to the named executive officers or any other employees of the Company.

Long-Term Incentive Compensation

DTG provides the named executive officers with long-term incentive compensation pursuant to the Plan.  The Plan is intended to primarily provide equity-based incentives to executives and directors of the Company to ensure that serve to align theirmanagement’s interests are aligned with thosethe interests of the Company’s stockholders.  DTG adopted the Plan to encourage participants to focus on long-term Company performance and to provide an opportunity for executive officers and certain designated key employees to increase their stake in the Company through grants of equity and equity-based compensation.  Pursuant to the Plan, the Human Resources and Compensation Committee has the discretion to grant Option Rights, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Shares, Performance Units and other equity and equity-based awards.

1.  Options and Restricted Stock Units

TheDuring 2009, the Human Resources and Compensation Committee deemed it essential that the interests of management interests be aligned with the interests of DTG stockholders and that it was necessary to take actions to ensure the continuity of the newly retainedthen newly-retained management team during the challenging period the Company was facing during 2009.  Infacing.  Therefore, in May 2009, the Company requested that the stockholders approve the additionmade a special grant of 1,300,000 Shares to the Plan.  Upon stockholder approval given at the annual meeting, the Human Resources and Compensation Committee granted most of the additional SharesOption Rights to the executives of the Company, including the named executive officers.officers, with vesting to occur over three years.  These awards were granted to provide greater incentive to create value for all stockholders, recognize the management transition and provide incentive tofor the newly retained m anagementnewly-retained management team to remain in place through the restructuring process.    The Option Rights awarded in May 2009 were at fair market value on the grant date and vest over three years as follows:  20% on each of the first and second anniversaries of the grant date, and 60% on the third anniversary of the grant date.  As part of the approval process, and to address potential stockholder concerns regarding the dilutive impact of the equity grants, the Board committed to the stockholders that for the three years commencing January 1, 2009, it would not award grants greater than 3.18% of the average number of Shares it believes will be outstanding over such three-year period.  In addition to Option Rights, Mr. Thompson was awarded 50,000 Restricted Stock Units in 2009, which vest over three years in the same proportion as the grants of Option Rights discussed above.years.  The Restricted Stock Units were granted to recognize limitations on the number of Option Rights that co uldcould be provided to Mr. Thompson under the terms of the Plan.
  As these special grants (a) were designed to provide greater incentive to create value for all stockholders; (b) vested over a three-year period; and, (c) were in amounts greater than prior grants, no additional Option Rights were granted in 2010.
 
2725

 
2.  Performance SharesUnits

In 2007,2008, a target number of Performance SharesUnits were granted under the Plan to executives including the named executive officers, other than Messrs. Thompson and Buster (who were not employed by DTG on the grant date) relating to the 2007-2009 a three-year performance period (“Performance Period.  ThePeriod”) of 2008-2010.  Two management objectives were used to determine the number of Performance SharesUnits ultimately earned for the 2007-20092008-2010 Performance Period were (a)Period:  (i) DTG’s total shareholderstockholder return (“TSR”) performance compared to companies included in the Russell 2000 Index during the Performance Period, (b) increasing non-airport revenue, (c) maintaining market share atPeriod; and (ii) the top 100 U.S. airports, (d) providing consistent customer service as measured by an internal customer dissatisfaction index metric (“CDI”) and (e) increasingincrease in customer retention as measured by an internal customer retention index (“CRI”) metric.  Mr. Buster received a pro-rated award in 2010 because he was not employed on the 2008 grant date. The management objectives are calculated as follows:

           (a)           The TSR award (a market-based condition) is determined by comparing DTG’s TSR results versusto the TSR results for certain companies which are in and remain in the Russell 2000 Index during the Performance Period.  The TSR for each company is calculated by using the average stock price for theall trading days induring the month of December 2009,2010, plus any dividends paid during the Performance Period, and then dividing by the average stock price for theall trading days induring the month of December 2006.2007.  The Performance Units earned are computed according to the payout schedule below using the Company’s performance relative to the range of performance among the Russell 2000 companies.
 Threshold Target Maximum
Percentile
20th
35th
50th
65th
80th
 
Award Earned
(% of Target)
 
 
0%
 
50%
 
100%
 
150%
 
200%
If the TSR performance equals the 20th percentile or less, then the payout will be 0% of target.  Likewise, if the TSR performance equals the 80th percentile or better, the payment will be 200% of target.

           (b)           The non-airport revenue growth award is determined by revenue growth  set in the 5-year business plan pertaining to the Performance Period.

           (c)           The market share goal award is based on a measurement year beginning on October 1 and ending on September 30, and uses the cumulative revenues of the Dollar brand and the Thrifty brand compared to total revenues at the applicable airports.

           (d)           The CDI target is to achieve a rating of no more than 5.5 in 18 calendar months during the Performance Period.

           (e)           The CRI goal is to increase the number of customers that are very likely to rent from the Company by 15% from the 2007 base year CRI of 53.5%54% as determined by survey data collected by a third-party vendor.  The Performance Units earned under the CRI calculation are an adjustment to those earned under the TSR calculation and are determined according to the payout schedule below:
 Threshold Target Maximum
CRI %
46%
50%
54% 62%
 
Award
Adjustment
(% of Target)
 
 
90%
 
95%
 
100%
 
105%
 
110%
If the CRI performance equals 46% or less, then the adjustment factor is 90%.  Likewise, if CRI performance equals 62% or better, the adjustment factor is 110%.

Awards were conditioned on positive TSR over the Performance Period and achievement of aggregate Corporate Adjusted EBITDA in excess of $300 million over the Performance Period.

If the TSR calculations resultcalculation results in a payout of 0%, then the payment for all metrics will be 0%.  If the TSR calculations result in a payout greater than 0%, then the five award percentages computed abovefor TSR are added togethersubject to formthe applicable CRI award adjustment to set the final adjustment factor.  The final adjustment factor which will beis then applied to the target grant of Performance SharesUnits to arrive at the actual number of Shares issued.  For the 2008-2010 Performance Period, the TSR calculation resulted in the maximum payout of 200%.  Accordingly, although it improved significantly over the Performance Period to be issued.63%, the CRI was not used as an adjustment factor because the awards were in all cases capped at 200% of target.

Based on
26

Because TSR was at the results of the objectives94th percentile for the 2007-20092008-2010 Performance Period, 71.8%200% of the established Target Performance SharesUnits were awarded to the executives in the Plan, including Mr. Thompson (18,900 Shares), Mr. Buster (8,640 Shares), Mr. Anderson (7,325(11,962 Shares), Mr. Morris (3,231(7,656 Shares), and Ms. Vaniman (5,027(14,832 Shares).  All remaining Target Performance Shares of such individuals were forfeited.  The table below shows the calculations behind the payout discussed above.
28
MeasurementsThresholdTargetMaximum
                
Total Shareholder Return - 50% of Payout               
                
Percentile in Russell 2000 20th  35th  50th  65th  80th 
                
Common Stock Earned (% of Target)  0%   25%   50%   75%   100% 
                     
  Performance of 1,512 remaining Russell 2000  -70.6%   -53.0%   -36.0%   -20.2%   0.5% 
                     
DTG Return      -47.6%             
DTG Payout      33.0%             
Non-Airport Revenue Growth - 10% of Payout ($ in millions)                 
                     
Revenue Growth % (Business Plan) 80% BP  90% BP  100% BP  110% BP  120% BP 
Revenue Growth $ $70.25  $79.03  $87.81  $96.59  $105.37 
                     
Common Stock Earned(% of Target)  0%   5%   10%   15%   20% 
                     
DTG Net Growth $27.06                 
DTG Payout  0%                 
Market Share Growth - 20% of Payout                    
                     
Market Share Growth %  -0.50%   -0.25%   0%   1%   2% 
Market Share Target  12.36%   12.46%   12.55%   12.93%   13.32% 
                     
Common Stock Earned(% of Target)  0%   10%   20%   30%   40% 
                     
DTG Actual Mkt Share          12.79%         
DTG Payout          26.30%         
Customer Dissatisfaction Index - 10% of Payout                    
                     
                     
  Months with CDI less than or equal to 5.5  6   12   18   24   30 
                     
Common Stock Earned (% of Target)  0%   5%   10%   15%  20% 
                     
Actual Months <= 5.5          21         
DTG Payout          12.5%        
Customer Retention Index - 10% of Payout                    
                     
CRI %  53.50%   57.25%   61.00%   62.50%  64.00% 
                     
Common Stock Earned (% of Target)  0%   5%   10%   15%  20% 
                     
2009 Performance Avg  48.70%                 
DTG Payout  0%                 
Total Payout 71.8%

Pay versus Performance Units grantedDiscussion

As discussed in “Executive Compensation – Objectives of Compensation Program” above, key objectives of our executive compensation program include motivating our executives to achieve financial and operating results including increased profitability and stockholder returns, and attracting and retaining high caliber executives.  Accordingly, in addition to paying fixed compensation in the form of a market-based salary, we provide our named executive officers in 2008 in respectwith variable short- and long-term compensation opportunities that are based on DTG’s performance.  Our Cash Incentive Plan rewards executives on increased Corporate Adjusted EBITDA, while awards under our Long-Term Incentive Compensation Plan rewards executives on long-term Company performance and TSR, typically over  a three-year Performance Period.  Stock Options and Performance Units link the amount our executives earn to the performance of the Common Stock.
In 2010, DTG’s performance was strong, with Corporate Adjusted EBITDA (excluding merger-related expenses) increasing by $158.9 million, or 159.7%, from December 31, 2009 to December 31, 2010.  In addition, over the 2008-2010 Performance Period also continuethe Company achieved aggregate Corporate Adjusted EBITDA of $355.4 million (excluding merger-related expenses), and the price of the Common Stock increased from a low of $0.64 on October 10, 2008 to remain outstanding.  There is no$47.26 on December 31, 2010.  As a result of this exceptional performance, our named executive officers received the maximum potential award under our annual Cash Incentive Plan, and the Performance ShareUnits granted pursuant to the Plan for the 2009-20112008-2010 Performance Period.
29Period paid out at the maximum potential award.  We believe these payouts demonstrate a link between strong Company performance and the variable compensation opportunities for our named executive officers.
 
Supplemental Retirement

Effective January 1, 2009, DTG adopted a deferred compensation plan (the “2009 Deferred Compensation Plan”) to (i) replace certain existing deferred compensation arrangements that had not been funded since 2006 and (ii) provide a more streamlined approach, with lower administrative costs, that permits the Company’s executives, including the named executive officers, to participate in the samea common deferred compensation plan.  The 2009 Deferred Compensation Plan is intended to provide an equitable program for retirement income and retention for executives of the Company, including the named executive officers, and provides for an aggregate annual contribution by the Company in respect of each participant of an amount equal to 15% of the executive’s base salary, contributed in quarterly installments.  All contributions by the Company are immediately 100% vested.  Each participant is also permitted, on an annual basis, to contribute to the Deferred Compensation Plan.
 
DTG has established a single non-qualified trust to provide a source of payment for benefits under the 2009 Deferred Compensation Plan.  Separate accounts are maintained for each participant of the 2009 Deferred Compensation Plan and the Bank of Oklahoma, N.A., is the trustee.

Other

As of March 31, 2009, DTG eliminated personal car usage privilegesThe Deferred Compensation Plan remained in place during 2010 and continues for its executives, and instead provides car allowances, resulting in a reduction in expenses such as potential loss expense, insurance, maintenance and vehicle license costs.2011.

           Change in Control Arrangements

            There are no employment contracts or non-compete agreements with any officer, including the named executive officers.  DTG has entered into a change in control agreement with Mr. Thompson (the “Employment Continuation Agreement”), as well as a change in control plan for other executive officers, including the other named executive officers (the “Employment Continuation Plan”).  The Employment Continuation Agreement and the Employment Continuation Plan are designed to promote stability and continuity of executives in the event of a transition in corporate control.  Information regarding applicable payments under such Employment Continuation Agreement and Employment Continuation Plan for the named executive officers is provided below under the heading “Potential Payments Upon Termination or Change in Control.”  The Company believes these agreements are in line with typical market practice and provide value to the stockholders.
27

2011 Compensation Decisions

As briefly discussed above, during the last quarter of 2010, management engaged Frederic W. Cook & Co., Inc. (“FWC”) to conduct a study of benchmark compensation levels and practices for our senior executive team, including the named executive officers.  In addition, FWC was asked to provide recommendations to the Human Resources and Compensation Committee for salary adjustments and equity awards for 2011. Management worked with FWC to identify appropriate market benchmarks for each named executive officer.  The benchmark pay sources included a comparator group of publicly traded peers, which was developed by FWC with input from management, and third-party compensation surveys.  The Human Resources and Compensation Committee’s independent consultant, Towers Watson, reviewed the methodology used by FWC to develop the compensation benchmarks and provided advice to the Human Resources and Compensation Committee regarding the reasonableness of the study’s results.

FWC identified the following 14 companies as the comparator group:
Alexander & Baldwin, Inc. Hertz Global Holdings, Inc. 
AMERCO  Kirby Corp. 
Asbury Automotive Group, Inc.  Lithia Motors, Inc. 
Avis Budget Group, Inc. Old Dominion Freight Line, Inc. 
CarMax, Inc.   The Pep Boys – Manny, Moe & Jack 
Genesee & Wyoming, Inc.   Ryder System, Inc. 
Group 1 Automotive, Inc. Werner Enterprises, Inc. 
           The comparator companies include direct competitors to DTG (i.e., car rental and automotive retailers) and other comparably-sized companies in the same Global Industry Classification Standard Group classification as DTG. DTG Management also reviewed general industry pay statistics from the following third-party executive pay surveys:  2010 Mercer Executive Benchmark Survey (utilizing 108 companies with revenues of $1 billion to $2.5 billion), 2010 Towers Watson U.S. CDB Survey (utilizing 170 companies with revenues of $1 billion to $3 billion), 2010/11 Towers Watson Top Management Survey (utilizing 919 companies with data regressed to revenues of $1.5 billion) and 2010 FWC Survey of Long-Term Incentives (utilizing 57 companies for comparison of plans).

           Based on DTG’s relative size and recent performance versus the benchmark data sources, FWC advised the Human Resources and Compensation Committee that target total compensation opportunities in the median market range would be appropriate.

           The Human Resources and Compensation Committee considered FWC’s study and recommendations, together with the advice of Towers Watson, its independent consultant, in making certain determinations regarding 2011.  The Human Resources and Compensation Committee also considered the Company’s performance since Mr. Thompson became CEO in October of 2008.  In particular, the Human Resources and Compensation Committee considered the significant increase in the price of the Common Stock and the growth in Corporate Adjusted EBITDA during this period, and management’s success in executing its 2010 business plan despite the uncertainty and disruption caused by the potential merger, as discussed above in “2010 Overview.”

           Based on these factors, the Human Resources and Compensation Committee determined that it would target total compensation opportunities (base salary, target short-term incentive and long-term incentive fair values) for its named executive officers at the market median for 2011.  Accordingly, the Human Resources and Compensation Committee approved the following base salaries for its named executive officers, positioning the named executive officers at the market median:  Mr. Thompson, $800,000; Mr. Buster, $425,000; Mr. Anderson, $425,000; Ms. Vaniman, $300,000; and Mr. Morris, $250,000.

           At the end of 2010, the Human Resources and Compensation Committee also approved the grant of Performance Units to the named executive officers.  These awards are contingent on the achievement of a specified level of Corporate Adjusted EBITDA in 2011; if the specified  level is not achieved, the awards will be forfeited.  If the Company achieves the specified level of Corporate Adjusted EBITDA in 2011, 25% of the Performance Units will vest on December 31, 2012 and the remaining 75% will vest on December 31, 2013, in each case subject to the applicable named executive officer’s continued employment with the Company through the vesting date.  The Performance Units granted to each of the named executive officers, subject to achievement of the Corporate Adjusted EBITDA performance measure, are as follows:  Mr. Thompson (45,000 units); Mr. Buster (16,000 units); Mr. Anderson (16,000 units); Ms. Vaniman (9,000 units) and Mr. Morris (7,000 units).

28

Impact of Accounting and Tax Treatment on Compensation

Accounting Treatment

The Human Resources and Compensation Committee is aware of the accounting treatment accorded to DTG’s compensation program.  However, the treatment has not been a significant factor in such compensation program or in the decisions of the Human Resources and Compensation Committee concerning the amount or type of compensation.

Section 162(m) of the Internal Revenue Code

Pursuant to Section 162(m) of the Internal Revenue Code of 1986 (the “Code”), publicly-held corporations are prohibited from deducting compensation paid to the named executive officers except the Chief Financial Officer, as of the end of the fiscal year, in excess of $1 million, unless the compensation is “performance-based.”  Generally, it is the Human Resources and Compensation Committee’s policy that the long-term incentive compensation paid to executive officers qualifyqualifies for deductibility to the extent not inconsistent with DTG’s fundamental compensation policies.  In furtherance of this policy, the Company has in the past and is requesting this year,requested that the stockholders re-approve the performance measures that may be used under the Plan in future years to satisfy the performance-based compensation requirements of Section 162(m) of the Code.

With respect to the annual bonus plan,Cash Incentive Plan, in recentprior years the Company has determined that its need for flexibility in designing an effective compensation plan to meet our objectives and to respond quickly to marketplace needs has outweighed its need to maximize the deductibility of its annual compensation.  The Human Resources and Compensation Committee will review this policy from time to time.
30

Common Stock Ownership Guidelines

DTG maintains Common Stock ownership guidelines to more closely align the interests of executives, including the named executive officers, with those of stockholders, ranging from one half of the annual base salary for the most junior executives to five times the annual base salary for the Chief Executive Officer if he or she is also serving as a director.  Generally, each executive has five years from the later of (i) the date of hire and (ii) the date of promotion within which to attain the ownership guidelines set for his or her position.

As of the date of this Proxy Statement, each named executive officer is in compliance with the Common Stock ownership guidelines.

Compensation Committee Report

The Human Resources and Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Human Resources and Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement.

THE HUMAN RESOURCES AND
COMPENSATION COMMITTEE



Hon. Edward C. Lumley, Chairman
Thomas P. Capo, ex-officioChair
Maryann N. Keller
John C. Pope

March  31, 2011

March  24, 2010
 
3129

 
Summary Compensation Table

The following table provides certain summary information concerning compensation of DTG’s Chief Executive Officer and each of the other named executive officers of DTG for the fiscal year ended December 31, 2009.2010.


20092010 SUMMARY COMPENSATION TABLE

Name and Principal
Position
 
Year
 
 
 
 
 
 
 
 
  
Salary
($)
 
 
 
 
 
 
 
  
Bonus
($)
 
 
 
 
 
 
 
  
Stock Awards
($)
 
 
 
 
 
 
 
  
Option Awards
($)
 
 
 
 
 
 
 
  
Non-Equity Incentive Plan Compensation
($)
 
 
 
 
 
  
Change in Pension
Value and
Non-Qualified Deferred Compensation Earnings
($)
  
All Other Compensation
($)
 
 
 
 
 
 
  
Total
($)
 
 
 
 
 
 
 
  
Year
 
 
 
 
 
 
 
 
  
Salary
($)
 
 
 
 
 
 
 
  
Bonus
($)
 
 
 
 
 
 
 
  
Stock Awards
($)
 
 
 
 
 
 
 
  
Option Awards
($)
 
 
 
 
 
 
 
  
Non-Equity Incentive Plan Compensation
($)
 
 
 
 
 
  
Change in Pension
Value and
Non-Qualified Deferred Compensation Earnings
($)
  
All Other Compensation
($)
 
 
 
 
 
 
  
Total
($)
 
 
 
 
 
 
 
 
(a)
 
(b)
 
  
(c)
 
  
(d)
 
  
(e)(1)
 
  
 (f)(1)
 
  
 (g)(2)
 
  
(h)
 
  
(i)(3)
 
  
(j)
 
  
(b)
 
  
(c)
 
  
(d)
 
  
(e)(1)
 
  
 (f)(1)
 
  
 (g)(2)
 
  
(h)
 
  
(i)(3)
 
  
(j)
 
 
Scott L. Thompson,
Chief Executive
Officer, President
and Director
 
2009
 
2008
  
550,000
 
241,731
  
----
 
----
  
222,000
 
370,040
  
741,405
 
383,088
  
825,000
 
----
  
----
 
----
  
125,084
 
68,920
  
2,463,489
 
1,063,779
  
2010
 
2009
 
2008
 
  
550,000
 
550,000
 
241,731
  
----
 
----
 
----
  
2,120,850
 
222,000
 
370,040
  
----
 
741,405
 
383,088
  
825,000
 
825,000
 
----
  
----
 
----
 
----
  
157,625
 
125,084
 
68,920
  
3,653,475
 
2,463,489
 
1,063,779
 
H. Clifford Buster
III, Senior Executive
Vice President and
Chief Financial
Officer
 
2009
 
2008
  
300,000
 
50,769
  
----
 
----
  
----
 
----
  
444,843
 
41,430
  
337,500
 
----
  
----
 
----
  
82,506
 
10,141
  
1,164,849
 
102,340
  
2010
 
2009
 
2008
  
300,000
 
300,000
 
50,769
  
----
 
----
 
----
  
962,693
 
----
 
----
  
----
 
444,843
 
41,430
  
337,500
 
337,500
 
----
  
----
 
----
 
----
  
93,144
 
82,506
 
10,141
  
1,693,337
 
1,164,849
 
102,340
 
R. Scott Anderson,
Senior Executive
Vice President,
Global Operations
 
2009
 
2008
 
2007
 
  
425,000
 
379,082
 
368,149
  
----
 
----
 
----
  
----
 
145,817
 
478,380
  
444,843
 
183,728
 
----
  
478,125
 
----
 
----
  
----
 
----
 
----
  
83,897
 
38,292
 
201,943
  
1,431,865
 
746,919
 
1,048,472
  
2010
 
2009
 
2008
 
  
425,000
 
425,000
 
379,082
  
----
 
----
 
----
  
754,080
 
----
 
45,817
  
----
 
444,843
 
183,728
  
478,125
 
478,125
 
----
  
----
 
----
 
----
  
125,070
 
83,897
 
38,292
  
1,782,275
 
1,431,865
 
746,919
 
Vicki J. Vaniman,
Executive Vice
President and
General Counsel
 
2009
 
2008
  
285,000
 
272,885
  
----
 
----
  
----
 
180,802
  
296,562
 
170,158
  
256,500
 
----
  
----
 
----
  
61,060
 
35,423
  
899,122
 
659,268
  
2010
 
2009
 
2008
 
  
285,000
 
285,000
 
272,885
  
----
 
----
 
----
  
424,170
 
----
 
180,802
  
----
 
296,562
 
170,158
  
256,500
 
256,500
 
----
  
----
 
----
 
----
  
88,980
 
61,060
 
35,423
  
1,054,650
 
899,122
 
659,268
 
Rick L. Morris,
Executive Vice
President and Chief
Information Officer
  2009  250,000  ----  ----  296,562  225,000  ----  56,181  827,743  
 2010
 
2009
  
250,000
 
250,000
  
----
 
----
  
329,910
 
----
  
----
 
296,562
  
225,000
 
225,000
  
----
 
----
  
79,806
 
56,181
  
884,716
 
827,743
 

(1)
The amount shown in column (e), with respect to Performance Shares, Performance Units and Restricted Stock Units, and column (f), with respect to Option Rights, for each named executive officer reflects the grant date fair value in accordance with ASC 718 for awards pursuant to the Plan.  The January 31, 2008December 3, 2010  grant date fair value of the Performance SharesUnits to the named executive officers  (May 23, 2008 for Mr. Thompson)is based on thea performance condition only, and not includingonly.  For Mr. Buster, the market conditionamounts shown in column (e) for 2010 includes a portion related to the 2008-2010 Performance  Period is as follows:  Mr. Thompson, $72,668; Mr. Anderson, $80,210; Ms. Vaniman, $99,446; and Mr. Morris, $51,320 (all based on the January 31, 2008October 8, 2010 grant date stock price of $24.38 except for Mr. Thompson’s, which was based on the May 23, 2008 stock price of $13.98).  For the 2007-2009 Performance Perio d, the grant date fair value of the Performance Shares for Mr. Anderson, based on the performance condition only, and not including the market condition, is $239,190.  For the assumptions used, refer to Note 13 of Notes to Consolidated  Financial Statements as set forth in DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009.$48.29. 

 
3230

 

(2)The Company’s non-equity incentive plan, the Cash Incentive Plan, as shown in column (g) is a cash incentive compensation plan with an established performance targetthat pays out based on the level of Corporate Adjusted EBITDA.EBITDA achieved for the year.  Awards are allocated based on established target levels and the Human Resources and Compensation Committee has the discretion, along with input from management, to adjust the awards based on individual performance.  The maximum limitation on the award payment is 150% of the target as a percentage of base pay.  The Company exceeded the maximum target of Corporate Adjusted EBITDA in 2009,2010, and therefore incentive compensation was paid to the named executive officers at the highest level as described in the 20092010 Executive Compensation Plan (150% of target). and no discretionary adjustments were made to the awards.

 (3)The amount shown in column (i) includes the following:

(a) for each named executive officer, the Company’s contribution to the 401(k) plan and the 2009 Deferred Compensation Plan.  The amounts attributable to the Company’s contributions for the 2009 Deferred Compensation Plan for each named executive officer that exceeds $10,000 is as follows:  Mr. Thompson, $82,500; Mr. Buster, $45,000; Mr. Anderson, $63,750; Ms. Vaniman, $42,750; and Mr. Morris, $37,500.

(b) for each named executive officer, the aggregate incremental cost to the Company for the following benefits:  (i) supplemental executive life insurance, (ii) supplemental long-term disability insurance premiums, (iii) health club dues reimbursement and (iv) vehicle allowance.  For Messrs. Thompson and Buster, column (i) also includes relocation costs and living expenses.  The amount attributable to each such perquisite or benefit for each named executive officer that exceeds the greater of $25,000 and 10% of the total amount of perquisites for such named executive officer is as follows:  relocation costs and living expenses for Mr. Thompson, $27,807.
 (a) for each named executive officer, the Company’s contribution to the 401(k) plan and the Deferred Compensation Plan.  The amounts attributable to the Company’s contributions for the Deferred Compensation Plan for each named executive officer are as follows:  Mr. Thompson, $82,500; Mr. Buster, $45,000; Mr. Anderson, $63,750; Ms. Vaniman, $42,750; and Mr. Morris, $37,500.

 Grants
(b) for each named executive officer, the aggregate incremental cost to the Company for the following benefits:  (i) supplemental executive life insurance, (ii) supplemental long-term disability insurance premiums, (iii) health club dues reimbursement; and (iv) vehicle allowance.  No amount attributable to each such perquisite or benefit for each named executive officer exceeds the greater of Plan-Based Awards$25,000 and 10% of the total amount of perquisites for such named executive officer.

(c)  a pay out of Paid Time Off (“PTO”) due to the change in the PTO plan of the Company, effective January 1, 2010.
31

Grants of Plan-Based Awards
The following table provides certain summary information concerning grants of plan-based awards to the named executive officers for the fiscal year ended December 31, 2009.2010.

2009
2010 GRANTS OF PLAN-BASED AWARDS

     Estimated Future Payouts Under Non-Equity Incentive Plan Awards (1) Estimated Future Payouts Under Equity Incentive Plan Awards        
Estimated Future Payouts Under Non-
Equity Incentive Plan Awards (1)
 
Estimated Future Payouts Under
Equity Incentive Plan Awards
      
Grant Threshold  Target  Maximum Threshold Target
Maximum
 All Other Stock Awards: Number of Shares of Stock or Units  
All Other Option Awards: Number of Securities Underlying Options
  Exercise or Base Price of Option or Stock Awards  
Full Grant
Date Fair
Value
 Grant 
Threshold
 
  
Target
 
  
Maximum
 
 
Threshold
 
 
Target
 
Maximum
 
 
All Other Stock Awards: Number of Shares of Stock or Units
 
  
All Other Option Awards: Number of Securities Underlying Options
 
  
Exercise or
Base Price
of Option or Stock Awards
 
  
Grant Date 
Fair Value of 
Stock and
Option Awards
 
 
Name Date  ($) ($)  ($) (#) (#)(#)  (#) (2)  (#)  ($/Sh) (3) Date  ($) ($)  ($) (#) (#)(#)  (#)  (#)  ($/Sh) ($)(2) 
(a)(b) (c)  (d)  (e) (f) (g)(h) (i)  (j)  (k)  (l) (b) (c)  (d)  (e) (f) (g)(h) (i)  (j)  (k)  (l) 
                                                    
Scott L. ThompsonScott L. Thompson $137,500  $550,000  $825,000                 Scott L. Thompson $137,500  $550,000  $825,000                 
Stock Option5/14/2009                     250,000  $4.44  $741,405 
Restricted Stock Units5/14/2009                  50,000      $4.44  $222,000 
Performance Units12/3/10                  45,000      $47.13  $2,120,850 
                                                                  
H. Clifford Buster IIIH. Clifford Buster III $56,250  $225,000  $337,500                     H. Clifford Buster III $56,250  $225,000  $337,500                     
Stock Option5/14/2009                      150,000  $4.44  $444,843 
Performance Units 10/8/10                   4,320      48.29   208,613 
Performance Units12/3/10                   16,000      $47.13  $754,080 
                                                                  
R. Scott AndersonR. Scott Anderson $79,688  $318,750  $478,125                     R. Scott Anderson $79,688  $318,750  $478,125                     
Stock Option5/14/2009                      150,000  $4.44  $444,843 
Performance Units12/3/10                   16,000      $47.13  $754,080 
                                                                  
Vicki J. VanimanVicki J. Vaniman $42,750  $171,000  $256,500                     Vicki J. Vaniman $42,750  $171,000  $256,500                     
Stock Option5/14/2009                      100,000  $4.44  $296,562 
Performance Units12/3/10                   9,000      $47.13  $424,170 
                                                                  
Rick L. Morris  $37,500  $150,000  $225,000                       $37,500  $150,000  $225,000                     
Stock Option5/14/2009                      100,000  $4.44  $296,562 
Performance Units12/3/10                   7,000      $47.13  $329,910 

 (1)
The Cash Incentive Plan provided for target payouts as follows: (a) 100% of base salary (Mr. Thompson); (b) 75% of base salary (Messrs. Buster and Anderson); and (c) 60% of base salary (Mr. Morris and Ms. Vaniman).  There was a threshold amount of 25% of the target payment and a maximum limitation on the award payment of 150% of the target payout.  The maximum amounts are included in column (g) of the Summary Compensation Table.   For more information on the Cash Incentive Plan, see “Compensation Discussion and Analysis – Discussion of Elements of Compensation – 20092010 Cash Incentive Compensation.”

  (2)This column sets forth grants of Restricted Stock Units to Mr. Thompson.  For more information on Restricted Stock Units, see “Compensation Discussion and Analysis – Discussion of Elements of Compensation  – Long Term Incentive Compensation.”
33
(3)The amounts shown in column (l) represent the aggregate grant date fair value computed in accordance with ASC 718.  For the assumptions used, refer to Note 13 to Consolidated Financial Statements as set forth in DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009.

Outstanding Equity Awards
32

Outstanding Equity Awards at Fiscal Year-End

The following table provides certain summary information concerning the outstanding equity awards of the named executive officers for the fiscal year ended December 31, 2009.2010.

OUTSTANDING EQUITY AWARDS AT 20092010  FISCAL YEAR END
 
   Option Awards Stock Awards    Option Awards Stock Awards 
                                                  
Name Grant Date 
Number of Securities Underlying Unexercised Options
(#)
 
Equity Incentive Plan Awards:  Number of Securities Underlying Unexercised Unearned Options
(#)
 
Option Exercise Price
($)
 Option Expiration Date 
Number of Shares or Units of Stock That Have Not Vested
(#)
  
Market Value of Shares or Units of Stock that Have Not Vested
($)
  Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights that Have Not Vested  Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units, or Other Rights that Have Not Vested  Grant Date 
Number of Securities Underlying
Unexercised Options
(#)
 
Equity Incentive
Plan Awards:  
Number of
Securities
Underlying
Unexercised
Unearned Options
(#)
 
Option
Exercise
Price
($)
 
Option
Expiration Date
 
Number of
Shares or
Units of Stock
That Have
Not Vested
(#)
  
Market Value of
Shares or Units of
Stock That Have Not Vested
($)
  
Equity Incentive
Plan Awards: Number of
Unearned
Shares, Units or Other Rights
 that Have Not
Vested
(#)
  
Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units, or Other Rights that Have Not Vested
($)
 
   Exercisable  Unexercisable                     Exercisable  Unexercisable                  
(a)(1)   (b) (2)  (c) (d) (e) (f) (g)  (h)  (i)(3)  (j)    (b) (2)  (c) (d) (e) (f) (g)  (h)  (i)(3)  (j) 
                                                  
Scott L. Thompson                                                  
                                                  
Stock Option (a) 5/23/2008  0   35,800   $13.98 5/22/2018             5/23/08  0   35,800   $13.98 5/22/18            
Stock Option (b) 5/23/2008  12,925   38,775   $13.98 5/22/2018             5/23/08 25,850   25,850   $13.98 5/22/18            
Stock Option (c) 10/13/2008  65,833   131,667   $0.97 10/12/2018             10/13/08  131,667   65,833   $0.97 10/12/18            
Stock Option (d) 5/14/2009  0   250,000   $4.44 5/13/2019             5/14/09  50,000   200,000   $4.44 5/13/19            
Restricted Stock Units (b) 5/23/2008               10,163  $260,274        5/23/08               6,774  $320,139       
Restricted Stock Units (c) 10/13/2008     ��          33,334  $853,709        10/13/08                16,670  $787,824       
Restricted Stock Units (d) 5/14/2009                50,000  $1,280,500        5/14/09                40,000  $1,890,400       
Performance Shares 5/23/2008                        9,450  $242,015 
Performance Units 5/23/08                        18,900   893,214 
Performance Units 12/3/10                        45,000  $2,126,700 
                                                                
H. Clifford Buster III                                                                
                                                                
Stock Options (c) 10/21/2008  33,334   66,666   $0.77 10/20/2018                 10/21/08  66,667   33,333   $0.77 10/20/18                
Stock Options (d) 5/14/2009  0   150,000   $4.44 5/13/2019                 5/14/09  30,000   120,000   $4.44 5/13/19                
Performance Units  10/8/10                      8,640    408,326 
Performance Units  12/3/10                      16,000    756,160 
                                                                
R. Scott Anderson                                                                
                                                                
Stock Options (c) 9/28/2000  25,800   0   $19.38 9/28/2010                
Stock Options (a) 1/31/2008  0   12,054   $24.38 1/30/2018                 1/31/08  0   12,054   $24.38 1/30/18                
Stock Options (c) 10/13/2008  41,667   83,333   $0.97 10/12/2018                 10/13/08  83,334   41,666   $0.97 10/12/18                
Stock Options (d) 5/14/2009  0   150,000   $4.44 5/13/2019                 5/14/09  30,000   120,000   $4.44 5/13/19                
Performance Shares 2/1/2007                        10,200  $261,222 
Performance Shares 1/31/2008                        5,981  $153,173 
Performance Units 1/31/08                        11,962  $565,324 
Performance Units 12/3/10                        16,000  $756,160 
                                                                
Vicki J. Vaniman                                                                
                                                                
Stock Options (a) 1/31/2008  0   14,947   $24.38 1/30/2018                 1/31/08  0   14,947   $24.38 1/30/18                
Stock Options (c) 10/13/2008  15,000   30,000   $0.97 10/12/2018                 10/13/08  30,000   15,000   $0.97 10/12/18                
Stock Options (d) 5/14/2009  0   100,000   $4.44 5/13/2019                 5/14/09  20,000   80,000   $4.44 5/13/19                
Performance Shares 2/1/2007                        7,000  $179,270 
Performance Shares 1/31/2008                        7,416  $189,924 
Performance Units 1/31/08                        14,832  $700,960 
Performance Units 12/3/10                        9,000  $425,340 
                                                                
Rick L. Morris                                                                
Stock Options (a) 1/31/2008  0   7,715   $24.38 1/30/2018                 1/31/08  0   7,715   $24.38 1/30/18                
Stock Options (c) 10/13/2008  15,000   30,000   $0.97 10/12/2018                 10/13/08  30,000  15,000   $0.97 10/12/18                
Stock Options (d) 5/14/2009  0   100,000   $4.44 5/13/2019                 5/14/09  20,000   80,000   $4.44 5/13/19                
Performance Shares 2/1/2007                        4,500  $115,245 
Performance Shares 1/31/2008                        3,828  $98,035 
Performance Units 1/31/08                        7,656  $361,822 
Performance Units 12/3/10                        7,000  $330,820 


(1)The vesting schedules for the awards shown in column (a), identified by grant date, is as follows:
33

(1)           The vesting schedules for the Stock Option Rights and Restricted Stock Units awards shown in column (a),
identified by grant date, is as follows:
 (a)Stock Option Rights with grant dates of May 23, 2008 and January 31, 2008 vest in full on May 22, 2011 and January 31, 2011, respectively.
 (b)Stock Option Rights and Restricted Stock Units granted to Mr. Thompson on May 23, 2008 vest in four equal annual installments beginning on May 22, 2009.
34
 (c)Stock Option Rights with grant dates of October 13, 2008 and October 21, 2008, and Restricted Stock Units with a grant date of October 13, 2008 vest in three equal annual installments beginning on October 31, 2009 (for the Stock Option Rights) and October 13, 2009 (for the Restricted Stock Units).
 (d)
Stock Option Rights with a grant date of May 14, 2009 and Restricted Stock Units with a grant date of May 14, 2009 vest 20% on each of May 13, 2010 and May 13, 2011, and the remaining 60% vest on May 13, 2012.
  
 (2)All Stock Option Rights listed in column (b) are fully vested.  These Stock Option Rights expire 10 years from the respective grant date.

 (3)
Performance Shares and Performance Units granted to executives may be earned over a three-yearfor the 2008-2010 Performance Period and are subject to adjustment based on performance against certain management objectives.  The Performance Shares and Units vest immediately upon approval by the Human Resources and Compensation Committee following completion of the Performance Period.  Target Performance SharesUnits granted in 2007 (10,200 to Mr. Anderson, 7,000 to Ms. Vaniman and 4,500 to Mr. Morris) will be paid at 71.81% of target (although 100% offor the target2008-2010 Performance Shares are represented in the table above as they were not vested on December 31, 2009, as approval by the Human Resources and Compensation Committee occurred on January 27, 2010).  These SharesPeriod were paid on March 4, 20102, 2011 at 200% of target based on the performance during the three-year period fro m 2007 through 2009.    Target2008-2010 Performance Period.   Performance Units granted on December 3, 2010 as shown in 2008 (9,450 to Mr. Thompson, 5,981 to Mr. Anderson, 7,416 to Ms. Vaniman and 3,828 to Mr. Morris)column (i) above will be adjusted following a one-year performance period of 2011 and, if the specified Corporate Adjusted EBITDA has been met for 2011, will be paid in 20112012 and 2013 based on performance during the three-year period from 2008 through 2010.
continued employment of the named executive officers with the Company at the time of the payment.


Option Exercises and Stock Vested

The following table provides certain summary information concerning the exercise of non-qualified Option Rights and vesting of Performance ShareUnits and Restricted Stock UnitUnits awards made under the Plan for each of the named executive officers for the fiscal year ended December 31, 2009.2010.

20092010 OPTION EXERCISES AND STOCK VESTED

  Option Awards  Stock Awards 
Name
 
 
 
(a)
 
 
Number of Shares
Acquired on Exercise
(#)
 
(b)
 
  
Value Realized on
Exercise
($)
 
(c)
 
  
Number of Shares
Acquired on Vesting
(#)
 
(d)
 
  
Value Realized on
Vesting
($)
 
(e) (1)
 
 
Scott L. Thompson
 
  -0-   -0-  
 3,388
 
16,665
 
  
 23,343
 
438,956
 
H. Clifford Buster III
 
  -0-   -0-   -0-   -0- 
R. Scott Anderson
 
  14,300   22,996   2,673   3,288 
Vicki J. Vaniman
 
  -0-   -0-   1,203   1,480 
Rick L. Morris
 
  -0-   -0-   -0-   -0- 

  Option Awards  Stock Awards 
Name
 
 
 
(a)
 
 
Number of Shares
Acquired on Exercise
(#)
 
(b)
 
  
Value Realized on
Exercise
($)
 
(c)
 
  
Number of Shares
Acquired on Vesting
(#)
 
(d)
 
  
Value Realized on
Vesting
($)
 
(e) (1)
 
 
Scott L. Thompson
 
  -0-   -0-  
 10,000
 
3,388
 
16,665
 
  
 494,200
 
155,645
 
810,752
 
H. Clifford Buster III
 
  -0-   -0-   -0-   -0- 
R. Scott Anderson
 
  25,800   1,325,346   7,325   225,024 
Vicki J. Vaniman
 
  -0-   -0-   5,027   154,429 
Rick L. Morris
 
  -0-   -0-   3,232   99,287 
34

(1)The value shown in column (e) is computed by multiplying the number of Shares by the closing price per Share on the date of vesting.  Mr. Thompson’s 10,000 shares vested on May 13, 2010 at the closing share price of $49.42, his 3,388 Shares vested on May 22, 20092010 at a closing Share price on May 24, 2010 of $6.89$45.94 and his 16,665 Shares vested on October 13, 20092010 at a closing Share price of $26.34.  Mr.$48.65.  Messrs. Anderson’s and Morris’s and Ms. Vaniman’s Shares of 2,6737,325, 3,232 and 1,203,5,027, respectively, vested on January 29, 2009March 4, 2010 at a closing Share price of $1.23.$30.72.
35
 
Nonqualified Deferred Compensation
 
Nonqualified Deferred Compensation

           The following table provides certain summary information concerning nonqualified deferred compensation of the named executive officers of DTG during the fiscal year ended December 31, 2009.2010.

20092010 NONQUALIFIED DEFERRED COMPENSATION

Name
(a)
 
Executive
Contributions
in Last FY
($)
 
(b)
 
  
Registrant
Contributions
in Last FY
($)
 
(c) (1)
 
  
Aggregate Earnings
/Losses in Last FY
($)
 
 
(d) (2)
 
  
Aggregate
Withdrawals/ Distributions
($)
 
(e)
 
  
Aggregate
Balance at Last
FYE
($)
 
(f)
 
  
Executive
Contributions
in Last FY
($)
 
(b)
 
  
Registrant
Contributions
in Last FY
($)
 
(c) (1)
 
  
Aggregate Earnings
/Losses in Last FY
($)
 
 
(d) (2)
 
  
Aggregate
Withdrawals/ Distributions
($)
 
(e)
 
  
Aggregate
Balance at Last
FYE
($)
 
(f)
 
 
Scott L.
Thompson
  -0-   82,500   9,962   -0-   92,462   -0-   82,500   21,771   -0-   196,733 
H. Clifford
Buster III
  -0-   45,000   46   -0-   45,046   -0-   45,000   9,610   -0-   99,656 
R. Scott
Anderson
  -0-   63,750   8,331   -0-   72,081   -0-   63,750   14,650   -0-   151,146 
Vicki J.
Vaniman
  -0   42,750   537,855   -0-   580,605   -0-   42,750   482,007   -0-   1,129,525 
Rick L. Morris
  -0-   37,500   74   -0-   37,574   -0-   37,500   71   -0-   81,014 
 (1)The amount shown in column (c) for each named executive officer is also reported as compensation to such named executive officer in column (i) of the Summary Compensation Table.  These contributions were made pursuant to the 2009 Deferred Compensation Plan.

(2)The total amount shown in column (d) for each named executive officer is the aggregate earnings during the last fiscal year, and reflects the increase in the value of the Common Stock in the participant’s deferred compensation account during 20092010 and/or market rate of interest, and is not shown as compensation to such named executive officers in any column of the Summary Compensation Table.

For more information on the 2009 Deferred Compensation Plan and its predecessor plans, see “Compensation Discussion and Analysis – Discussion of Elements of Compensation – Supplemental Retirement Benefits.”

Potential Payments Upon Termination or Change in Control

Introduction

The tables set forth below provide certain summary information concerning the amount of compensation that would be payable to each of the named executive officers upon a termination of employment or upon a change in control of DTG.  The amounts in the tables assume that such termination or change in control was effective as of December 31, 2009,2010, and therefore include amounts earned through such date and are estimates of the amounts which would be paid out to each executive.  None of the named executive officers have any agreement that provides, nor do any of the named executive officers participate in a plan that provides for the payment of any severance or provision of any benefit continuation in the event of a termination of employment other than a termination of employment that follows a change in control of DTG .DTG.  
 
 
3635

 
The amounts listed below under “severance” and “benefit continuation” (other than amounts relating to a change in control) are those that may be provided, in the sole discretion of the Company, to the executive pursuant to general severance guidelines (the “Severance Guidelines”) established by the Company and applicable to all employees generally.  Any payments to be made pursuant to the 2009 Deferred Compensation Plan and its predecessor plans are payable in accordance with their terms and are not referenced below.  For more information, see the “2009“2010 Nonqualified Deferred Compensation Table” above and the description of such plan in “Compensation Discussion and Analysis – Discussion of Elements of Compensation – Supplemental Retirement Benefits” section above.   0;Mr. Thompson is party to the Employment Continuation Agreement and the other named executive officers participate in the Employment Continuation Plan (together, the “Employment Continuation Arrangements”), both of which provide certain payments and benefits in the event of a change in control or a termination of employment thereafter.  The actual payments to be made, and value of benefits to be provided, can only be determined at the time of such executive’s separation from DTG.    The actual severance and benefits received under each scenario are discussed in the narrative preceding each table.

Payments Made Upon Involuntary Termination With Cause or Voluntary Termination (Other Than Retirement)

In general, no payments are made (other than payments required by law, such as accrued vacation) and no benefits are provided, and all outstanding Option Rights, as well as any outstanding Performance Shares, Performance Units or Restricted Stock Units, are forfeited.  In the absence of a change in control of the Company, “cause” means misconduct of the named executive officer that is willful or involves gross negligence, as determined by DTG.
 
Payments Made Upon Involuntary Termination Without Cause or Due to a Reduction in Force

The Severance Guidelines provide that in the event of an involuntary termination without cause, the Company, with the approval of the Human Resources and Compensation Committee, has the discretion to provide the named executive officerofficers with (i) a minimum of 26 weeks of salary plus a prorated bonus pursuant to the annual cash incentive plan,Cash Incentive Plan, (ii) continuation of health benefits during the period of salary continuation and (iii) continuation of the vehicle allowance for the period of salary continuation.  The table below utilizes a one-year severance for salary and the actual bonus amount paid to the named executive officers for 2009.2010.  In no event do the Severance Guidelines or any other guidelines, agreements or policies entitle the named executive officers to such payments and benefits.  In general, unves tedunvested Option Rights are forfeited and vested Option Rights are exercisable until the earlier of six months after termination and the expiration date of the Options Rights.  Target Performance Shares or Performance Units will be prorated (based on the days employed by the Company during the Performance Period and at the current accounting accrual rate at the time of termination) and paid by March 15 of the year following the Performance Period and based on actual Company performance during the Performance Period.  Restricted Stock Units are also prorated based on days of service with the exception of the May 14, 2009 grant to Mr. Thompson, which provides that the Restricted Stock Units will be forfeited to the extent not vested.  Notwithstanding the foregoing, in the event the termination is in connection with a reduction in force, the vested Option Rights may be exercised (if prior to the stated expiration date) for a period equal to the greater of (a) six months after termination and (b) two times the number of weeks of salary given for severancethe period of salary continuation, but not to exceed one year.

 
3736

 
Involuntary Termination Without Cause or Due to Reduction In Force 
INVOLUNTARY TERMINATION WITHOUT CAUSE OR DUE TO REDUCTION IN FORCE
INVOLUNTARY TERMINATION WITHOUT CAUSE OR DUE TO REDUCTION IN FORCE
 
       Equity Awards              Equity Awards       
Name Severance  
Benefits
Continuation
  
Vesting of Performance 
Shares or
Units
  
Vesting of
Restricted
Stock &
Options
  
Accrued
Vacation
  
Total
($)
  Severance  
Benefits
Continuation
  
 
Vesting of Performance 
Shares or
Units
  
Vesting of
Restricted
Stock &
Options
  
Accrued
Vacation
  
Total
($)
 
(a) (b)(1)  (c)  (d)  (e)  (f)  (g)  (b)(1)  (c)  (d)  (e)  (f)  (g) 
                                    
Scott L. Thompson $1,375,000  $24,865  $-  $450,796  $67,692  $1,918,353  $1,375,000  $25,832  $-  $790,803  $67,692  $2,259,327 
                                                
H. Clifford Buster III $637,500  $20,184  $-  $-  $36,923  $694,607  $637,500  $20,870  $-  $-  $36,923  $695,293 
                                                
R. Scott Anderson $903,125  $20,418  $-  $-  $52,308  $975,851  $903,125  $21,105  $-  $-  $52,308  $976,538 
                                                
Vicki J. Vaniman $541,500  $18,952  $-  $-  $35,077  $595,529  $541,500  $19,544  $-  $-  $35,077  $596,121 
                                                
Rick L. Morris $475,000  $24,865  $-  $-  $30,769  $530,634  $475,000  $25,832  $-  $-  $30,769  $531,601 
(1)The amounts in column (b) for each named executive officer include one year of base salary and the actual incentive compensation earned for the year 2009, as the termination date is assumed to be December 31, 2009.earned.
Payments Made Upon Retirement, Death or Disability
Payments Made Upon Retirement, Death or Disability

In general, no severance payments are made, and no benefits are provided, upon a termination of employment as the result of the named executive officer’s retirement, death or disability.  In the case of retirement, Option Rights continue to vest in accordance with the option grant agreements, and vested Option Rights are exercisable for up to three years from the retirement date, but in no event shall any Option Right be exercisable after the expiration date.  Target Performance Shares, Performance Units and Restricted Stock Units will be prorated as of the date of retirement, and the remaining unvested Performance Shares or PerformanceRestricted Stock Units are forfeited (with the exception of the May 14, 2009 Restricted Stock Unit grant, which will continue to vest in accordance with the terms of the grant).  All Performance Units will be prorated based on the accounting accrual rate at the time of retirement if retirement occurs prior to the completion of the Performance Period and will vest in full if retirement occurs following the Performance Period.  In the event o fof death or disability, unvested Option Rights are forfeited, and vested Option Rights are exercisable for up to six months from the date of death or disability, provided that in no event shall any Option Right be exercisable after the expiration date.  Target Performance Shares or Performance Units, if the termination occurs prior to the completion of the Performance Period, will be prorated (based on the days employed during the Performance Period and at the current accounting accrual rate at the time of termination), and paid by March 15 of the year following termination.  Restricted Stock Units are also prorated based on days of employment with the exception of the May 14, 2009 grant to Mr. Thompson, which provides that the Restricted Stock Units will continue to vest as scheduled, pursuant to the grant agreement.

Retirementfor the grants relating to the 2008-2010 Performance Period is defined as the named executive officer’s voluntary termination of employment if, as of the date of termination, he or she is (a) age 61 or older with five or more years of service with the Company or (b) has 20 or more years of service with the Company.  For the purposes of the Performance Units Grant Agreement dated December 3, 2010, “Retirement” is defined as the voluntary termination of employment by a named executive officer if, as of the date of such termination, he or she is age 62 or older with at least five years of service with the Company.

 
3837

 
Payments Made Upon Retirement, Death or Disability 
        Equity Awards       
Name Severance  
Benefits
Continuation
  
Vesting of Performance 
Shares or
Units
  
Vesting of
Restricted
Stock &
Options
  
Accrued
Vacation
  
Total
($)
 
(a) (b)  (c)  (d)  (e)  (f)  (g) 
                   
Scott L. Thompson $-  $-  $161,343  $450,796  $67,692  $679,831 
                         
H. Clifford Buster III $-  $-  $-  $-  $36,923  $36,923 
                         
R. Scott Anderson $-  $-  $289,699  $-  $52,308  $342,007 
                         
Vicki J. Vaniman $-  $-  $255,350  $-  $35,077  $290,427 
                         
Rick L. Morris $-  $-  $148,114  $-  $30,769  $178,883 
 
PAYMENTS MADE UPON RETIREMENT, DEATH OR DISABILITY
 
 
        Equity Awards       
Name Severance  
Benefits
Continuation
  
 
Vesting of Performance 
Shares or
Units
  
Vesting of
Restricted
Stock &
Options
  
Accrued
Vacation
  
Total
($)
 
(a) (b)  (c)  (d)  (e)  (f)  (g) 
                   
Scott L. Thompson $-  $-  $893,214  $790,803  $67,692  $1,751,709 
                         
H. Clifford Buster III $-  $-  $408,326  $-  $36,923  $445,249 
                         
R. Scott Anderson $-  $-  $565,324  $-  $52,308  $617,632 
                         
Vicki J. Vaniman $-  $-  $700,960  $-  $35,077  $736,037 
                         
Rick L. Morris $-  $-  $361,822  $-  $30,769  $392,591 
Payments Made Upon a Change in Control

DTG has entered into an Employment Continuation Agreement with Mr. Thompson and thean Employment Continuation Plan in which Messrs. Anderson, Buster and Morris and Ms. Vaniman (the “Participating NEOs”) are participants.  The following is a description of the payments and benefits provided pursuant to the Employment Continuation Arrangementsarrangements in the event of a change in control and in the event the executive’s employment is terminated within the two-year period immediately following a change in control.  Where provided, “prorata bonuses” are determined based upon the greater of actual performance and target payout within the meaning of the applicable bonus plan, and “continuation of benefits” means the perqui sites,perquisites, benefits and service credits for benefits provided under any retirement, deferred compensation, income and welfare benefit policies, plans and arrangements in which the employee is entitled to participate.

Generally, a change in control of DTG is deemed to occur upon the happening of any of the following events:

 1.
DTG is merged, consolidated or reorganized into another corporation or other legal person, unless, in each case, immediately following such merger, consolidation or reorganization, the stock entitled to vote generally in the election of the Board (the “Voting Stock”) of DTG outstanding immediately prior to such merger, consolidation or reorganization continues to represent (either by remaining outstanding or by being converted into Voting Stock of the surviving entity or any parent thereof), more than 60% of the combined voting power of the then outstanding shares of Voting Stock of the entity resulting from such merger, consolidation or reorganization (including, without limitation, an entity which as a result of such merger, consolidation or reorganization owns DTG or all or substantially all of DTG’s assets either directly or t hroughthrough one or more subsidiaries);

 2.DTG sells or otherwise transfers all or substantially all of its assets to another corporation or other legal person, unless, in each case, immediately following such sale or transfer, the Voting Stock of DTG outstanding immediately prior to such sale or transfer continues to represent (either by remaining outstanding or by being converted into Voting Stock of the surviving entity or any parent thereof), more than 60% of the combined voting power of the then outstanding shares of Voting Stock of the entity resulting from such sale or transfer (including, without limitation, an entity which as a result of such transaction owns DTG or all or substantially all of DTG’s assets either directly or through one or more subsidiaries);
 
3938

 
 3.The acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) of beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of 35% or more or the combined voting power of the Voting Stock of DTG then outstanding after giving effect to such acquisition; or

 4.
Individuals who, as of December 9, 2008, constitute the Board (the “Incumbent Board”) cease for any reason to constitute at least a majority of the Board; provided, however, that any individual becoming a director subsequent to December 9, 2009 whose election or nomination for election by DTG’s stockholders, was approved by a vote of at least two-thirds of the directors then comprising the Incumbent Board (either by a specific vote or by approval of the proxy statement of DTG in which such person is named as a nominee for director, without objection to such nomination) shall be deemed to be or have been a member of the Incumbent Board.

Notwithstanding the foregoing, a change in control shall not be deemed to occur unless the events that have occurred would also constitute a “Change in the Ownership or Effective Control of a Corporation or in the Ownership of a Substantial Portion of the Assets of a Corporation” under Treasury Department Final Regulation 1.409A-3(j)(5), or any successor regulation thereto.
 
Involuntary Termination Without Cause or for Good Reason
 
In the event of an involuntary termination without cause or for good reason on the date of or within the two years immediately following the occurrence of a change in control, the named executive officer will receive (a) a severance payment equal to three times base salary (Mr. Thompson) or two and one-half times base salary (the Participating NEOs), plus (b) three times (Mr. Thompson) or two and one-half times (the Participating NEOs) the greater of (i) the average of the annual incentive payment made during the last two fiscal years, (ii) the amount of the annual incentive payment made in the fiscal year immediately preceding the fiscal year in which the change in control occurs, and (iii) the target bonus opportunity for the fiscal year in which the change in control occurs, plus (c) the greater of the actual or target incentive co mpensationcompensation amount, prorated for the year of termination and (d) benefit continuation for three years (Mr. Thompson) or two and one-half years (the Participating NEOs).  All Option Rights are immediately vested and exercisable for the term of the grant.  Performance Shares, Performance Units and Restricted Stock Shares and Restricted Stock Units will also immediately vest and become non-forfeitable.
In addition, the named executive officers will be provided with outplacement benefits of up to $35,000 for Mr. Thompson and up to $20,000 for each of the Participating NEOs.  The named executive officers will also be entitled to a vehicle allowance for three years (Mr. Thompson) or two and one-half years (the Participating NEOs) in accordance with the policies and procedures of DTG, and Mr. Thompson will receive the benefit of a tax-gross up.

The Employment Continuation Arrangementsarrangements define “cause” as:  (i) a criminal violation involving fraud, embezzlement or theft in connection with the employee’s duties or in the course of employment with the Company; (ii) intentional wrongful damage to property of the Company; or (iii) intentional wrongful disclosure of secret processes or confidential information of the Company and, in each case, such shall have been materially harmful to the Company.  Good reason exists if (a) there is a failure to re-elect or maintain the executive in the same office or position with the Company, (b) there is a significant adverse change in the named executive officer’s authority, power and responsibilities, (c) there is a material reduction i nin pay, (d) there is a reduction, termination or denial of employee benefits, (e) the named executive officer determines that a change in DTG’s business has made him or her unable to substantially carry out his or her responsibilities, (f) the successor entity is liquidated, dissolved, merged, consolidated or reorganized or all of its assets are transferred unless the successor entity assumed all of the duties and obligations of DTG under the Employment Continuation Agreement, (g) DTG or the named executive officer’s work location is relocated in excess of 50 miles from the location prior to the change in control or in the case of Mr. Thompson, requires him to travel at least 20% more than the average number of days of travel required during the three full years prior to the change in control without his consent, or (h) DTG or its successor materially breaches the Employment Continuation Agreement or Employment Continuation Plan, as applicable.  With respect to items (a) – (h), DTG has a 10-day period within which to remedy the default under the Employment Continuation Agreement and a 30-day period under the Employment Continuation Plan.
 
4039

 
In addition, Mr. Thompson may terminate employment with DTG for any reason, or without reason, during the 30-day period immediately following the one year anniversary of the occurrence of the change in control and still receive all of the payments that he would have received in the event of an involuntary termination without cause due to a change in control of DTG.

Involuntary Termination with Change in Control 
INVOLUNTARY TERMINATION WITH CHANGE IN CONTROLINVOLUNTARY TERMINATION WITH CHANGE IN CONTROL 
       Equity Awards                    
 
Equity Awards
             
Name Severance (1)  Benefits Continuation  
Vesting of Performance 
Shares or
Units (2)
  
Vesting of Restricted
Stock &
Options
  
Accrued
Vacation
  Outplacement Services  Gross-Up  
Total 
($)
  Severance (1)  Benefits Continuation  
 
Vesting of Performance 
Units
(2)
  
 
Vesting of Restricted
Stock &
Options
(3)
  
Accrued
Vacation
  Outplacement Services  Gross-Up  
Total 
($)
 
(a) (b)  (c)  (d)  (e)  (f)  (g)  (h)  (i)  (b)  (c)  (d)  (e)  (f)  (g)  (h)  (i) 
                                                
Scott L. Thompson $4,125,000  $74,596  $242,015  $11,798,516  $67,692  $35,000  $3,044,739  $19,387,558  $4,125,000  $77,497  $3,019,914  $16,661,485  $67,692  $35,000  $3,954,862  $27,941,450 
                                                                
H. Clifford Buster III $1,650,000  $50,460  $-  $4,831,483  $36,923  $20,000  $-  $6,588,866  $1,650,000  $52,176  $1,164,486  $6,688,051  $36,923  $20,000  $-  $9,611,636 
                                                                
R. Scott Anderson $2,337,500  $51,046  $340,757  $5,243,652  $52,308  $20,000  $-  $8,045,263  $2,337,500  $52,762  $1,321,484  $7,342,915  $52,308  $20,000  $-  $11,126,969 
                                                                
Vicki J. Vaniman $1,396,500  $47,379  $318,658  $2,874,585  $35,077  $20,000  $-  $4,692,199  $1,396,500  $48,860  $1,126,300  $4,461,937  $35,077  $20,000  $-  $7,088,674 
                                                                
Rick L. Morris $1,225,000  $62,164  $180,793  $2,865,689  $30,769  $20,000  $-  $4,384,415  $1,225,000  $64,581  $692,643  $4,296,469  $30,769  $20,000  $-  $6,329,462 

(1)The amounts in column (b) for each named executive officer include three times base salary (Mr. Thompson) or two and one-half times base salary (the Participating NEOs) plus three times (Mr. Thompson) or two and one-half times (the Participating NEOs) the target incentive compensation opportunity for the year 2009,2010, plus the actual incentive compensation for the year 2009,2010, as the Changechange in Controlcontrol date is assumed to be December 31, 2009.2010.

(2)The amounts in column (d) for Mr. Anderson, Ms. Vaniman and Mr. Morris include 71.81% of the target award for the Performance Share Plan covering the 2007-2009 performance period, and, for all of the named executive officers except Mr. Buster, 100%include 200% of the target award for the Performance Unit Plan covering the 2008-2010 performance period,Performance Period, as provided for in such Plans.plan and the granted awards under the December 3, 2010 Performance Units Grant Agreement, as provided for in such agreement.

(3)The amounts in column (e) for the named executive officers include the value of the outstanding and unvested Option Rights and Restricted Stock Units.

Continued Employment

In the event the named executive officer’s employment continues following a change in control of DTG, the named executive officer will receive, as of the date of the change in control, a prorated portion of the outstanding target Performance Shares orUnits for the 2008-2010 Performance Period, and the one-year Performance Period for the Performance Units granted in December 2010 will be deemed to have been completed and forall management objectives deemed to have been met, and the Performance Units will continue to vest in accordance with the terms of that grant agreement.   Mr. Thompson will also receive the unvested portion of the Restricted Stock Unit grant dated May 23, 2008 (with reinstatement rights of the forfeited portion of the awards should a termination of employment occur within two years following the change in control).  All outstanding non-qualified Option Rights shall immediately vest and remain exercisable until the applicable expiration date.  The Restricted Stock Units granted to Mr. Thompson, other than those granted on May 23, 2008 discussed above, will immediately vest and become non-forfeitable.

 
4140

 
Change in Control - Continued Employment 
CHANGE IN CONTROL - CONTINUED EMPLOYMENTCHANGE IN CONTROL - CONTINUED EMPLOYMENT 
       Equity Awards                 
 
Equity Awards
          
Name Severance  Benefits Continuation  
Vesting of Performance 
Shares or
Units (1)
  
Vesting of Restricted
Stock & Options (2)
  
Accrued
Vacation
  Outplacement Services  
Total 
($)
  Severance  Benefits Continuation  
 
Vesting of Performance 
Units
(1)
  
 
Vesting of Restricted Stock
& Options
(2)
  
Accrued
Vacation
  Outplacement Services  
Total 
($)
 
(a) (b)  (c)  (d)  (e)  (f)  (g)  (h)  (b)  (c)  (d)  (e)  (f)  (g)  (h) 
                                          
Scott L. Thompson $-  $-  $161,343  $11,642,897  $-  $-  $11,804,240  $-  $-  $893,214  $16,550,106  $-  $-  $17,443,320 
                                                        
H. Clifford Buster III $-  $-  $-  $4,831,483  $-  $-  $4,831,483  $-  $-  $408,326  $6,688,051  $-  $-  $7,096,377 
                                                        
R. Scott Anderson $-  $-  $289,699  $5,243,652  $-  $-  $5,533,351  $-  $-  $565,324  $7,342,915  $-  $-  $7,908,239 
                                                        
Vicki J. Vaniman $-  $-  $255,350  $2,874,585  $-  $-  $3,129,935  $-  $-  $700,960  $4,461,937  $-  $-  $5,162,897 
                                                        
Rick L. Morris $-  $-  $148,114  $2,865,689  $-  $-  $3,013,803  $-  $-  $361,822  $4,296,469  $-  $-  $4,658,291 
(1)The amounts in column (d) for Messrs. Anderson and Morris, and Ms. Vaniman, include 71.81% of the target award for the Performance Share Plan covering the 2007-2009 performance period, and, for all the named executive officers except Mr. Buster, 100%include 200% of the target award for the Performance Unit Grant Plan covering the 2008-2010 performance period, prorated for the term of service through December 31, 2009,Performance Period, as provided for in such Plans.plan.

(2)The amounts in column (e) include the full vesting of all outstanding and unvested Option Rights and Restricted Stock Units with the exception of the May 23, 2008 grant of Restricted Stock Units to Mr. Thompson.  These Restricted Stock Units are included in column (e) on a pro rata basis based on the days of employment from May 23, 2008 through the date of the change in control (with reinstatement rights of the forfeited units if employment is terminated within two years of the change in control).

Other Terms

Pursuant to the Employment Continuation Arrangements,arrangements, each named executive officer covenants and agrees not to disclose any confidential or proprietary information of DTG or its subsidiaries, or, without DTG’s consent, directly or indirectly, attempt to influence, persuade or induce, or assist any other person in so influencing, persuading or inducing, any employee of DTG or its subsidiaries to give up, or not to commence, employment or a business relationship with DTG or its subsidiaries.  In addition, each named executive officer is required to execute a release, the form of which is contained in the Employment Continuation arrangements in order to receive any benefits under the Employment Continuation arrangements.

Upon death or disability of a named executive officer, he or she is not entitled to any severance compensation or benefits under the Employment Continuation Arrangements.arrangements.
 
4241

 

Equity Compensation Plan Information
 
The following table sets forth certain information for the fiscal year ended December 31, 20092010 with respect to the Plan under which the Common Stock of the Company is authorized for issuance.
 
Plan Category 
Number of Securities to be
Issued Upon Exercise of
Outstanding Options,
Warrants and Rights
 
 
 
(a)
 
  
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights
 
 
 
(b)
  
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plans (Excluding
Securities in Column (a))
 
(c)
 
  
Number of Securities to be
Issued Upon Exercise of
Outstanding Options,
Warrants and Rights
 
 
 
(a)
 
  
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights
 
 
 
(b)
  
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plans (Excluding
Securities in Column (a))
 
(c)
 
 
Equity compensation plans
approved by security
holders
  2,450,397  $6.55   442,711   2,276,564  $5.73   348,058 
Equity compensation plans
not approved by security
holders
 None  None  None  None  None  None 
Total
  2,450,397  $6.55   442,711 (1)   2,276,564  $5.73   348,058 (1) 
 
(1)At December 31, 2009,2010, total Common Stock authorized for issuance was 3,137,2712,909,728 Shares, which included 2,450,3972,276,564 unexercised Option Rights, and 244,163285,106 Performance Shares,Units, assuming a maximum payout for all nonvested Performance Shares for the 2008 Plan and the actual number of Shares to be issued under the 2007 Plan.Units. The Performance SharesUnits ultimately issued will likely be lessdiffer due to achievement of performance targets (refer to Item 8-Note8 – Note 13 of Notes to Consolidated Financial Statements as set forth in DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009)2010).  The remaining Common Stock available for future issuance at December 31, 20092010 is 442,711348,058 Shares.
 
4342

 

TRANSACTIONS WITH RELATED PERSONS, PROMOTERS
AND CERTAIN CONTROL PERSONS
 
DTG has established policies and procedures as part of its overall corporate compliance policies for the review and approval, ratification or disapproval of related party transactions.  Related parties include directors, director nominees, executive officers, beneficial owners of more than 5% of the Shares and their respective immediate family members.  Transactions subject to review include any business or commercial transaction, arrangement or relationship.  The Governance Committee is authorized to review and determine whether any related party transaction should be approved or ratified.  In making this determination, the Governance Committee considers whether the transaction is fair and reasonable to the Company and consistent with the best interests of the Company and its stockholders.  If the Governance Committee determines not to approve or ratify a related party transaction, the matter may be referred to legal counsel for review and consultation regarding possible further action, including termination of the transaction on a prospective basis, rescission of the transaction or modification of the transaction in a manner that would permit it to be ratified and approved by the Governance Committee.  There have been no related party transactions since January 1, 2009.2010.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Exchange Act requires the Company’s directors, executive officers and persons who beneficially own more than 10% of the Common Stock to file with the SEC initial reports of beneficial ownership and statements of changes in beneficial ownership of Common Stock, as well as annual statements of beneficial ownership.  The Company’s directors, executive officers and greater-than-10% stockholders are required by SEC rules to furnish us with copies of all Section 16(a) reports that they file.  The Company files Section 16(a) reports on behalf of its directors and executive officers to report their initial and subsequent changes in beneficial ownership of the Common Stock.  To the Company’s knowledge, based solely upon a review of forms the Company filed on behalf of its dir ectorsdirectors and executive officers, and all Section 16(a) forms furnished to the Company during the fiscal year ended December 31, 2009,2010, the Company believes that all Section 16(a) filing requirements applicable to the Company’s directors and executive officers were met, except for one Form 4 for each of Mr. Anderson and Ms. Vaniman with respect to one transaction.  Due to miscommunications, the Forms 4 to report the award of Performance Shares to such individuals were not filed on a timely basis.met.

CODE OF ETHICS

DTG has a Code of Business Conduct that is applicable to all directors, officers and other employees.  The Code of Business Conduct is located on DTG’s website at www.dtag.com under the heading “About DTG.”  DTG will provide, without charge, a copy of the Code of Business Conduct to any stockholder upon written request.  We intend to satisfy any disclosure requirement under Item 5.05(c) of Form 8-K regarding an amendment to, or a waiver of, a provision of the Code of Business Conduct by posting such information on the Company’s website (www.dtag.com) under the heading “About DTG.”

ANNUAL REPORT ON FORM 10-K

DTG’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009,2010, as filed with the SEC, including related financial statements and schedules, is available to stockholders, without charge, upon written request to the Investor Relations Department, Dollar Thrifty Automotive Group, Inc., 5330 East 31st Street, Tulsa, Oklahoma 74135.  DTG reserves the right to charge a reasonable fee for exhibits.

STOCKHOLDER PROPOSALS AND DIRECTOR NOMINATIONS FOR NEXT ANNUAL MEETING

Any stockholder proposal under SEC Rule 14a-8 intended to be presented at DTG’s Annual Meeting of Stockholders to be held in 20112012 must be received by the Secretary not later than the close of business on December 29, 201028, 2011 if the stockholder wishes the proposal to be included in DTG’s proxy materials relating to such Annual Meeting of Stockholders.  Such proposals, including any accompanying supporting statement, may not exceed 500 words and should be addressed to:  Secretary, Dollar Thrifty Automotive Group, Inc., 5330 East 31st Street, Tulsa, Oklahoma 74135.
 
4443

 

In addition, DTG’s By-laws contain certain advance notice and procedural requirements applicable to director nominations by stockholders and stockholder proposals, irrespective of whether the proposal is to be included in DTG’s proxy materials, which provide that the deadline for submitting proposals is not less than 90 nor more than 120 days before the Annual Meeting of Stockholders to be held in 2011, and a proposal received outside of this time frame will be untimely and not considered for the Annual Meeting of Stockholders to be held in 2011; provided, however, that in the event that less than 100 days’ notice or prior public disclosure of the date of the Annual Meeting of Stockholders is given or made to stockholders, then any such proposal will be considered timely if received not later than the close of busine ssbusiness on the tenth day following the day on which such notice of the date of the meeting was mailed or such public disclosure was made.  Such nominations and proposals, including any accompanying supporting statement, should be addressed to:  Secretary, Dollar Thrifty Automotive Group, Inc., 5330 East 31st Street, Tulsa, Oklahoma 74135.  The notice of any such nomination or proposal must meet other all other requirements contained in the By-laws, a copy of which can be obtained from the Secretary at the address set forth above.

OTHER MATTERS

As of the date of this Proxy Statement, the Board does not intend to present any matter for action at the Annual Meeting of Stockholders other than the matters set forth in the Notice of Annual Meeting of Stockholders.  If any other matters properly come before the meeting, the holders of the proxies intend to vote the Shares represented thereby in accordance with their best judgment.
 

By Order of the Board of Directors

/S/ VICKI VANIMAN

Vicki J. Vaniman
Secretary


Tulsa, Oklahoma
April 27, 201026, 2011
 
4544

 
APPENDIX A


(FRONT SIDE OF PROXY)
PLEASE FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED POSTAGE-PAID ENVELOPE.

Proxy - DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.

ANNUAL MEETING OF STOCKHOLDERS PROXY CARD

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Annual Meeting of Stockholders

June 10, 20109, 2011

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to Be Held on June 10, 20109, 2011

Stockholders may view the Proxy Statement, our form of proxy and our 20092010 Annual Report to Stockholders over the Internet by accessing the website, www.proxydocs.com/dtg.

The undersigned stockholder of Dollar Thrifty Automotive Group, Inc., a Delaware corporation, hereby appoints Kimberly D. Paul and Michael H. McMahon, or either of them voting singly in the absence of the other, attorneys and proxies with full power of substitution and revocation, to vote all shares of Common Stock of Dollar Thrifty Automotive Group, Inc. which the undersigned is entitled to vote at the Annual Meeting of Stockholders of said corporation to be held at the MayoDoubletree Hotel Warren Place in the Mayo MuseumParkview East Room 115 West 5th Street,6110 South Yale Avenue, Tulsa, Oklahoma 74103,74136, on June 10, 2010,9, 2011, at 11:9:00 a.m., C.D.T., or any postponement or adjournment thereof, in accordance with the instructions on the reverse side.

THE BOARD RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE ELECTION OF THE DIRECTOR NOMINEES IN PROPOSAL NO. 1, “FOR” PROPOSAL NO. 2, AND “FOR” PROPOSAL NO. 3.3, AND FOR A “1 YEAR” ADVISORY VOTE ON PROPOSAL NO. 4.

In their discretion, the proxies, orof each of them singly, are authorized to vote upon such other business as may properly come before the meeting (or any postponement or adjournment thereof), including to vote for the election as director(s) of such substitute nominee(s) as such proxies may select in the event that any nominee(s) named above become(s) unable or for good cause unwilling to serve.  This proxy, when properly executed, will be voted in the manner directed herein by the undersigned stockholder.  If no direction is made, the proxy will be voted “FOR” all director nominees in Proposal No. 1, “FOR” Proposal No. 2, and “FOR” Proposal No. 3.3, and for a “1 YEAR” advisory vote on Proposal No. 4.

YOUR VOTE IS IMPORTANT.  PLEASE VOTE BY MARKING, SIGNING AND DATING THIS PROXY ON THE REVERSE SIDE AND RETURNING IT PROMPTLY IN THE ACCOMPANYING POSTAGE-PAID ENVELOPE.

(Continued and to be marked, dated and signed on reverse side)


 
 
 

 
(REVERSE SIDE OF PROXY)
 
DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.
IMPORTANT ANNUAL MEETING INFORMATION
 
Using a black ink pen, mark your votes with an X as shown in this example.   x
Please do not write outside the designated areas.
 
Annual Meeting of Stockholders Proxy Card
 
PLEASE FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED POSTAGE-PAID ENVELOPE.


A.
Proposals -- The Board of Directors recommends a vote FOR the election of each of the director nominees in Proposal No. 1, FOR Proposal No. 2, and FOR Proposal No. 3.3, and for a 1 YEAR advisory vote on  Proposal No. 4.

1.Election of Directors:  
    
  ForWithhold
    
 01 - Thomas P. Capo
_____
_______
    
 
02 - Maryann N. Keller
____________
    
 03 - The Hon. Edward C. Lumley____________  
  Lumley____________
    
 04 - Richard W. Neu____________
    
 05 - John C. Pope____________
    
 06 - Scott L. Thompson____________
    

2.Ratification of DeloitteErnstForAgainstAbstain
 & ToucheYoung LLP as the   
 independent registered public   
 accounting firm for the   
 fiscal year 2010.2011.__________________
     
3.Approval of the managementAdvisory vote on compensationForAgainstAbstain
objectives for performance- 
 based awards under
the Dollar Thrifty
Automotive Group, Inc.
Second Amended and
Restated Long-Term
Incentive Plan and
Director Equity Plan.of named executive officers. __________________
     
4.Advisory vote on frequency of1 Yr2 Yrs 3 YrsAbstain
future advisory votes on 
executive compensation. ________________________

B.Non-Voting Items

 
Change of Address -- Please print new address below.

 __________________________________________________________

 C.Authorized Signatures -

 This section must be completed for your vote to be counted -- Date and Sign Below

Please sign exactly as your name(s) appears hereon.  Joint owners should each sign.  When signing as attorney, executor, administrator, corporate officer, trustee, guardian or custodian, please give full title.

Date (mm/dd/yyyy)Signature 1Signature 2
Please print date below.Please keep signature within the box.Please keep signature within the box.
_____/_____/___________________________________________________________________
 
 
EXHIBIT A
DOLLAR THRIFTY AUTOMOTIVE GROUP,  INC.
SECOND AMENDED AND RESTATED LONG-TERM INCENTIVE PLAN
AND DIRECTOR EQUITY PLAN
(AS AMENDED AND RESTATED EFFECTIVE DECEMBER 9, 2008)

TABLE OF CONTENTS
  
Page
 
1.
Establishment and Purpose
 
1
2.
Definitions
 
1
3.
Shares Available Under the Plan
 
6
4.
Option Rights
 
7
5.
Appreciation Rights
 
9
6.
Restricted Stock
 
11
7.
Restricted Stock Units
 
12
8.
Performance Shares and Performance Units
 
13
9.
Awards to Non-Employee Directors
 
14
10.
Other Awards
 
15
11.
Transferability
 
16
12.
Adjustments
 
16
13.
Change in Control
 
17
14.
Fractional Shares
 
18
15.
Withholding Taxes
 
18
16.
Foreign Employees
 
19
17.
Administration of the Plan
 
19
18.
Amendments, Etc
 
20
19.
Detrimental Activity
 
21
20.
Governing Law
 
22
21.
Termination
 
22
22.
Compliance with Section 409A of the Code
 
22
23.General Provisions22


DOLLAR THRIFTY AUTOMOTIVE GROUP, INC.
SECOND AMENDED AND RESTATED LONG-TERM INCENTIVE PLAN
AND DIRECTOR EQUITY PLAN
(AS AMENDED AND RESTATED EFFECTIVE DECEMBER 9, 2008)
1.           Establishment and Purpose.
(a)           Establishment.  The Long-Term Incentive Plan was adopted by the Board of Directors of Dollar Thrifty Automotive Group, Inc., a Delaware corporation, on December 11, 1997, was amended by the First Amendment on September 29, 1998 and was further amended by the Second Amendment on May 25, 2000 (the “Original Plan”).  Effective as of March 23, 2005, the Original Plan was amended and restated in its entirety, and was adopted by shareholders on May 20, 2005.  Effective as of December 9, 2008 the Plan is amended and restated in its entirety.  Grants or awards made under the Original Plan shall continue to be governed by the terms of such grants and awards and the Original Plan.
(b)           Purpose.  The purpose of the Dollar Thrifty Automotive Group, Inc. Amended and Restated Long-Term Incentive Plan and Director Equity Plan is to attract and retain officers and other key employees for Dollar Thrifty Automotive Group, Inc. and its Subsidiaries and to motivate and provide to such persons incentives and rewards for superior performance, and to enhance shareholder value.  The purpose is also to attract and retain Non- Employee Directors and to provide compensation in the form of equity to align their interests with those of shareholders.
2.           Definitions.  As used in this Plan,
(a)           “Appreciation Right” means a right granted pursuant to Section 5 of this Plan, and will include both Tandem Appreciation Rights and Free-Standing Appreciation Rights.
(b)           “Base Price” means the price to be used as the basis for determining the Spread upon the exercise of a Free-Standing Appreciation Right and a Tandem Appreciation Right.
(c)           “Board” means the Board of Directors of the Company and, to the extent of any delegation by the Board to a committee (or subcommittee thereof) pursuant to Section 17 of this Plan, such committee (or subcommittee).
(d)           “Change in Control” has the meaning provided in Section 13 of this Plan.
(e)           “Code” means the Internal Revenue Code of 1986, and related Treasury Regulations, as amended from time to time.
(f)           “Common Shares” means the shares of common stock, par value $.01 per share, of the Company or any security into which such Common Shares may be changed by reason of any transaction or event of the type referred to in Section 12 of this Plan.

1

 

(g)           “Company” means Dollar Thrifty Automotive Group, Inc., a Delaware corporation.
(h)           “Covered Employee” means a Participant who is, or is determined by the Board to be likely to become, a “covered employee” within the meaning of Section 162(m) of the Code (or any successor provision).
(i)           “Date of Grant” means the date specified by the Board on which a grant of Option Rights, Appreciation Rights, Performance Shares, Performance Units or a grant or sale of Restricted Stock, Restricted Stock Units, or other awards contemplated by Section 10 of this Plan will become effective (which date will not be earlier than the date on which the Board takes action with respect thereto).
(j)           “Detrimental Activity” means:
(i)Engaging in any activity, as an employee, principal, agent, or consultant for another entity that competes with the Company in any actual, researched, or prospective product, service, system, or business activity for which the Participant has had any direct responsibility during the last two years of his or her employment with the Company or a Subsidiary, in any territory in which the Company or a Subsidiary manufactures, sells, markets, services, or installs such product, service, or system, or engages in such business activity.
(ii)Soliciting any employee of the Company or a Subsidiary to terminate his or her employment with the Company or a Subsidiary.
(iii)The disclosure to anyone outside the Company or a Subsidiary, or the use in other than the Company’s or a Subsidiary’s business, without prior written authorization from the Company, of any confidential, proprietary or trade secret information or material relating to the business of the Company and its Subsidiaries, acquired by the Participant during his or her employment with the Company or its Subsidiaries or while acting as a consultant for the Company or its Subsidiaries thereafter.
(iv)The failure or refusal to disclose promptly and to assign to the Company upon request all right, title and interest in any invention or idea, patentable or not, made or conceived by the Participant during employment by the Company and any Subsidiary, relating in any manner to the actual or anticipated business, research or development work of the Company or any Subsidiary or the failure or refusal to do anything reasonably necessary to enable the Company or any Subsidiary to secure a patent where appropriate in the United States and in other countries.

2

(v)Activity that results in Termination for Cause.  For the purposes of this Section, “Termination for Cause” shall mean a termination:
(A)due to the Participant’s willful and continuous gross neglect of his or her duties for which he or she is employed, or
(B)due to an act of dishonesty on the part of the Participant constituting a felony resulting or intended to result, directly or indirectly, in his or her gain for personal enrichment at the expense of the Company or a Subsidiary.
(vi)Any other conduct or act determined to be injurious, detrimental or prejudicial to any significant interest of the Company or any Subsidiary unless the Participant acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests of the Company.
(vii)Conduct by a Participant, including errors, omissions or fraud, that caused or partially caused the need for the restatement of any financial statements or financial results of the Company.
(k)           “Director” means a member of the Board of Directors of the Company.
(l)           “Disability” means permanent and total disability within the meaning of Section 22(e)(3) of the Code.
(m)           “Evidence of Award” means an agreement, certificate, resolution or other type or form of writing or other evidence approved by the Board that sets forth the terms and conditions of the awards granted, which may be in an electronic medium, may be limited to notation on the books and records of the Company and, with the approval of the Board, need not be signed by a representative of the Company or a Participant.
(n)           Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations thereunder, as such law, rules and regulations may be amended from time to time.
(o)           “Free-Standing Appreciation Right” means an Appreciation Right granted pursuant to Section 5 of this Plan that is not granted in tandem with an Option Right.
(p)           “Incentive Stock Options” means Option Rights that are intended to qualify as “incentive stock options” under Section 422 of the Code or any successor provision.
(q)           “Incumbent Board” has the meaning set forth in Section 13(a)(v).
 
 

 
3

(r)           “Management Objectives” means the measurable performance objective or objectives established pursuant to this Plan for Participants who have received grants of Performance Shares or Performance Units or, when so determined by the Board, Option Rights, Appreciation Rights, Restricted Stock, Restricted Stock Units, dividend credits and other awards pursuant to this Plan.  Management Objectives may be described in terms of Company-wide objectives or objectives that are related to the performance of the individual Participant or of the Subsidiary, division, department, region or function within the Company or Subsidiary in which the Participant is employed.  T he Management Objectives may be made relative to the performance of other companies.  The Management Objectives applicable to any award to a Covered Employee will be based on specified levels of or growth in one or more of the following criteria:
1.earnings before interest and taxes;
2.earnings before interest, taxes, depreciation and amortization;
3.net income;
4.revenues;
5.earnings per share;
6.pre-tax profit;
7.pre-tax profit margin;
8.cash flow;
9.return on equity;
10.return on investment;
11.return on assets;
12.stock price;
13.total shareholder return;
14.economic value added;
15.performance against business plan;
16.customer service;
17.market share;
18.profit per vehicle;
19.employee satisfaction;
20.quality; and
21.vehicle utilization.
If the Board determines that a change in the business, operations, corporate structure or capital structure of the Company, or the manner in which it conducts its business, or other events or circumstances render the Management Objectives unsuitable, notwithstanding any loss of deduction under Section 162(m) of the Code to the Company, the Board may in its discretion modify such Management Objectives or the related minimum acceptable level of achievement, in whole or in part, as the Board deems appropriate and equitable.  Further, on or before the Date of Grant, in connection with the establishment of Management Objectives, the Board may exclude the impact on performance of charges for restructurings, discontinued operations, extraordinary items, and other unusual or non-recurring items and the cumulative effects of changes in tax law or accounting principles, as such are defined by generally accepted accounting principles or the Securities and Exchange Commission.
(s)           “Market Value Per Share” of the Common Shares on a given date shall be based upon either (i) if the Common Shares are listed on a national securities exchange or quoted in an interdealer quotation system, the last sales price or, if unavailable, the average of the closing bid and asked prices per Common Share on such date (or, if there was no trading or quotation in the Common Shares on such date, on the next preceding date on which there was trading or quotation) as provided by one of such organizations or (ii) if the Common Shares are not listed on a national securities exchange or quoted in an interdealer quotation system, the price will be equal to the Company’s fair marke t value, as determined by the Board in good faith based upon the best available facts and circumstances at the time.

4

(t)           “Non-Employee Director” means a person who is a “non-employee director” of the Company within the meaning of Rule 16b-3 of the Securities and Exchange Commission promulgated under the Exchange Act.
(u)           “Optionee” means the optionee named in an Evidence of Award evidencing an outstanding Option Right.
(v)           “Option Price” means the purchase price payable on exercise of an Option Right.
(w)           “Option Right” means the right to purchase Common Shares upon exercise of an option granted pursuant to Section 4 or Section 9 of this Plan.
(x)           “Original Plan” has the meaning set forth in Section 1(a) of this Plan.
(y)           “Participant” means a person who is selected by the Board to receive benefits under this Plan and who is at the time an officer or other key employee of the Company or any one or more of its Subsidiaries, or who has agreed to commence serving in any of such capacities within 90 days of the Date of Grant, and will also include each Non-Employee Director who receives Common Shares or an award of Option Rights, Appreciation Rights, Restricted Stock, Restricted Stock Units or other awards under this Plan.  The term “Participant” shall also include any person who provides services to the Company or a Subsidiary that are equivalent to those typically provided by an employee.
(z)           “Performance Period” means, in respect of a Performance Share or Performance Unit, a period of time established pursuant to Section 8 of this Plan within which the Management Objectives relating to such Performance Share or Performance Unit are to be achieved.
(aa)           “Performance Share” means a bookkeeping entry that records the equivalent of one Common Share awarded pursuant to Section 8 of this Plan.
(bb)           “Performance Unit” means a bookkeeping entry that records a unit equivalent to $1.00 awarded or such other value as is determined by the Board pursuant to Section 8 of this Plan.
(cc)           “Person” means any individual, entity or group (within the meaning of Section 13(d)(3) or Section 14(d)(2) of the Exchange Act).
(dd)           “Plan” means this Dollar Thrifty Automotive Group, Inc. Amended and Restated Long-Term Incentive Plan and Director Equity Plan.

5

(ee)           “Restricted Stock” means Common Shares granted or sold pursuant to Section 6 or Section 9 of this Plan as to which neither the substantial risk of forfeiture nor the prohibition on transfers has expired.
(ff)           “Restriction Period” means the period of time during which Restricted Stock Units are subject to restrictions, as provided in Section 7 or Section 9 of this Plan.
(gg)           “Restricted Stock Unit” means an award made pursuant to Section 7 or Section 9 of this Plan of the right to receive Common Shares or cash at the end of a specified period.
(hh)           “Spread” means the excess of the Market Value Per Share on the date when an Appreciation Right is exercised, or on the date when Option Rights are surrendered in payment of the Option Price of other Option Rights, over the Option Price or Base Price provided for in the related Option Right or Free-Standing Appreciation Right, respectively.
(ii)           “Subsidiary” means a corporation, company or other entity (1) more than 50 percent of whose outstanding shares or securities (representing the right to vote for the election of directors or other managing authority) are, or (ii) which does not have outstanding shares or securities (as may be the case in a partnership, joint venture or unincorporated association), but more than 50 percent of whose ownership interest representing the right generally to make decisions for such other entity is, now or hereafter, owned or controlled, directly or indirectly, by the Company except that for purposes of determining whether any person may be a Participant for purposes of any grant of Incentive Stock Options, “Subsidiary” means any corporation in which at the time the Company owns or controls, directly or indirectly, more than 50 percent of the total combined voting power represented by all classes of stock issued by such corporation.
(jj)           “Tandem Appreciation Right” means an Appreciation Right granted pursuant to Section 5 of this Plan that is granted in tandem with an Option Right.
(kk)           “Ten Percent Shareholder” shall mean any Participant who owns more than 10% of the combined voting power of all classes of stock of the Company, within the meaning of Section 422 of the Code.
(ll)           “Voting Stock” means the then-outstanding securities entitled to vote generally in the election of Directors.
3.           Shares Available Under the Plan.
(a)           Subject to adjustment as provided in Section 12 of this Plan, the number of Common Shares that may be issued or transferred (i) upon the exercise of Option Rights or Appreciation Rights, (ii) as Restricted Stock and released from substantial risks of forfeiture thereof, (iii) as Restricted Stock Units, (iv) in payment of Performance Shares or Performance Units that have been earned, (v) as awards to Non-Employee Directors, or (vi) as awards contemplated by Section 10 of this Plan will not exceed in the aggregate 660,000 Common Shares, plus (i) any Common Shares that remained available for issuance or transfer under the Original Plan, (ii) any Common Shares that remained available for issuance or transfer under t he Plan, and (iii) any shares relating to awards heretofore or hereafter made, whether granted, reserved and outstanding under this Plan or the Original Plan, that expire or are forfeited (including Performance Shares) or are cancelled.  Common Shares covered by an award granted under this Plan shall not be counted as used unless and until they are actually issued and delivered to a Participant.  

6
Without limiting the generality of the foregoing, upon payment in cash of the benefit provided by any award granted under this Plan, any Common Shares that were covered by that award will be available for issue or transfer hereunder.  Notwithstanding anything to the contrary contained herein: (A) shares tendered in payment of the Option Price of a Option Right shall not be added to the aggregate plan limit described above; (B) shares withheld by the Company to satisfy the tax withholding obligation shall not be added to the aggregate Plan limit described above; (C) shares that are repurchased by the Company with Option Right proceeds shall not be added to the aggregate plan limit described above; and (D) all shares covered by an Appreciation Right, to the extent that it is exercised and shares are actually issued to the Participant upon exercise of the right, shall be considered issued or transferred pursuant to this Plan.  Such shares may be shares of original issuance or treasury shares or a combination of the foregoing.
(b)           Notwithstanding anything in this Section 3, or elsewhere in this Plan, to the contrary and subject to adjustment as provided in Section 12 of this Plan, (i) the aggregate number of Common Shares actually issued or transferred by the Company upon the exercise of Incentive Stock Options will not exceed 1,500,000 Common Shares; and (ii) during any calendar year, no Participant will be granted:
A.Option Rights in excess of 285,000 Common Shares;
B.Appreciation Rights in excess of 285,000 Common Shares;
C.Performance Shares that specify Management Objectives in excess of 160,000 Common Shares;
D.Restricted Stock that specifies Management Objectives in excess of 80,000 Common Shares;
E.Restricted Stock Units that specify Management Objectives in excess of 80,000 Common Shares; and
F.Performance Units that specify Management Objectives having an aggregate maximum value as of their respective Dates of Grant in excess of $7,100,000.
4.           Option Rights.  The Board may, from time to time and upon such terms and conditions as it may determine, authorize the granting to Participants of Option Rights to purchase Common Shares.  Each such grant may utilize any or all of the authorizations, and will be subject to all of the requirements contained in the following provisions:
(a)           Each grant will specify the number of Common Shares to which it pertains subject to the limitations set forth in Section 3 of this Plan.

7

(b)           Each grant will specify an Option Price per share, which may not be less than the Market Value Per Share on the Date of Grant.
(c)           Each grant will specify whether the Option Price will be payable (i) in cash or by check acceptable to the Company or by wire transfer of immediately available funds, (ii) by the actual or constructive transfer to the Company of Common Shares owned by the Optionee for at least six (6) months (or such shorter period as may be possible without triggering negative accounting treatment) (or other consideration authorized pursuant to Section 4(d)) having a value at the time of exercise equal to the total Option Price, (iii) any other legal consideration that the Board may deem appropriate on such basis as the Board may determine in accordance with this Plan, or (iv) by a combination of such methods of payment.  No fractional Common Shares will be issued or accepted .
(d)           To the extent permitted by law, any grant may provide for deferred payment of the Option Price from the proceeds of sale through a bank or broker on a date satisfactory to the Company of some or all of the Common Shares to which such exercise relates.
(e)           Successive grants may be made to the same Participant whether or not any Option Rights previously granted to such Participant remain unexercised.
(f)           Each grant will specify the period or periods of continuous service by the Optionee with the Company or any Subsidiary that is necessary before the Option Rights or installments thereof will become exercisable and may provide for the earlier exercise of such Option Rights in the event of a Change in Control.
(g)           Any grant of Option Rights may specify Management Objectives that must be achieved as a condition to the exercise of such rights, in which case such grant will specify that, before the Option Rights will become exercisable, the Board must certify that the Management Objectives have been satisfied.
(h)           Option Rights granted under this Plan may be (i) options, including, without limitation, Incentive Stock Options, that are intended to qualify under particular provisions of the Code, (ii) options that are not intended to so qualify, or (iii) combinations of the foregoing.  Incentive Stock Options may only be granted to Participants who meet the definition of “employees” under Section 3401(c) of the Code.
(i)           The Board may, at or after the Date of Grant of any Option Rights (other than Incentive Stock Options), provide for the payment of dividend equivalents to the Optionee on either a current or deferred or contingent basis, provided that any such dividend equivalent shall be structured in such a manner that complies with Section 409A of the Code.
(j)           The exercise of an Option Right will result in the cancellation on a share-for-share basis of any Tandem Appreciation Right authorized under Section 5 of this Plan.
(k)           No Option Right will be exercisable more than 10 years from the Date of Grant.

8

(l)           The Board reserves the discretion at or after the Date of Grant to provide for (i) the payment of a cash bonus at the time of exercise; (ii) the availability of a loan at exercise, to the extent permitted by applicable law; and (iii) the right to tender in satisfaction of the Option Price nonforfeitable, unrestricted Common Shares, which are already owned by the Optionee and have a value at the time of exercise that is equal to the Option Price.
(m)           The Board may substitute, without receiving Participant permission, Appreciation Rights paid only in Common Shares (or Appreciation Rights paid in Common Shares or cash at the Board’s discretion) for outstanding Options provided, that the terms of the substituted Appreciation Rights are the same as the terms for the Options and the difference between the Market Value Per Share of the underlying Common Shares and the Base Price of the Appreciation Rights is equivalent to the difference between the Market Value Per Share of the underlying Common Shares and the Option Price of the Options.
(n)           Each grant of Option Rights will be evidenced by an Evidence of Award.  Each Evidence of Award shall be subject to this Plan and shall contain such terms and provisions as the Board may approve.
(o)           The Board may provide for termination of an Option Right in the case of termination of employment or directorship or any other reason.
(p)           An Option Right granted hereunder may be exercisable, in whole or in part, by written notice delivered in person or by mail to the Secretary of the Company at its principal office, specifying the number of Common Shares to be purchased and accompanied by payment thereof and otherwise in accordance with the Evidence of Award pursuant to which the Option Right was granted.
5.           Appreciation Rights.
(a)           The Board may authorize the granting (i) to any Optionee, of Tandem Appreciation Rights in respect of Option Rights granted hereunder, and (ii) to any Participant, of Free-Standing Appreciation Rights.  A Tandem Appreciation Right will be a right of the Optionee, exercisable by surrender of the related Option Right, to receive from the Company an amount determined by the Board, which will be expressed as a percentage of the Spread (not exceeding 100 percent) at the time of exercise.  Tandem Appreciation Rights may be granted at any time prior to the exercise or termination of the related Option Rights; provided, however, t hat a Tandem Appreciation Right awarded in relation to an Incentive Stock Option must be granted concurrently with such Incentive Stock Option.  A Free-Standing Appreciation Right will be a right of the Participant to receive from the Company an amount determined by the Board, which will be expressed as a percentage of the Spread (not exceeding 100 percent) at the time of exercise.
(b)           Each grant of Appreciation Rights may utilize any or all of the authorizations, and will be subject to all of the requirements, contained in the following provisions:
(i)
Any grant may specify that the amount payable on exercise of an Appreciation Right may be paid by the Company in cash, inCommon Shares or in any combination thereof and may either grant to the Participant or retain in the Board the right to elect among those alternatives.

9
(ii)Any grant may specify that the amount payable on exercise of an Appreciation Right may not exceed a maximum specified by the Board at the Date of Grant.
(iii)Any grant may specify waiting periods before exercise and permissible exercise dates or periods.
(iv)Any grant may specify that such Appreciation Right may be exercised only in the event of, or earlier in the event of, a Change in Control.
(v)Any grant may provide for the payment to the Participant of dividend equivalents thereon in cash or Common Shares on a current, deferred or contingent basis, provided that any such dividend equivalent shall be structured in such a manner that complies with Section 409A of the Code.
(vi)Any grant of Appreciation Rights may specify Management Objectives that must be achieved as a condition of the exercise of such Appreciation Rights, in which case such Appreciation Rights will specify that, before the Appreciation Rights will become exercisable, the Board must certify that the Management Objectives have been satisfied.
(vii)Each grant of Appreciation Rights will be evidenced by an Evidence of Award, which Evidence of Award will describe such Appreciation Rights, identify the related Option Rights (if applicable), and contain such other terms and provisions, consistent with this Plan, as the Board may approve.
(c)           Any grant of Tandem Appreciation Rights will provide that such Tandem Appreciation Rights may be exercised only at a time when the related Option Right is also exercisable and at a time when the Spread is positive, and by surrender of the related Option Right for cancellation.
(i)In the case of a Tandem Appreciation Right granted in relation to an Incentive Stock Option to an employee who is a Ten Percent Shareholder on the date of such grant, the amount payable with respect to each Tandem Appreciation Right shall be equal in value to the applicable percentage of the excess, if any, of the Market Value Per Share on the exercise date over the Base Price of the Tandem Appreciation Right, which exercise price shall not be less than 110 percent of the Market Value Per Share on the date the Tandem Appreciation Right is granted.

10

(d)Regarding Free-Standing Appreciation Rights only:
(i)Each grant will specify in respect of each Free-Standing Appreciation Right a Base Price, which will be equal to or greater than the Market Value Per Share on the day immediately preceding the Date of Grant;
(ii)Successive grants may be made to the same Participant regardless of whether any Free-Standing Appreciation Rights previously granted to the Participant remain unexercised; and
(iii)No Free-Standing Appreciation Right granted under this Plan may be exercised more than 10 years from the Date of Grant.
6.           Restricted Stock.  The Board may authorize the grant or sale of Restricted Stock to Participants.  Each such grant or sale may utilize any or all of the authorizations, and will be subject to all of the requirements, contained in the following provisions:
(a)           Each such grant or sale will constitute an immediate transfer of the ownership of Common Shares to the Participant in consideration of the performance of services, entitling such Participant to voting, dividend and other ownership rights, but subject to the substantial risk of forfeiture and restrictions on transfer hereinafter referred to.
(b)           Each such grant or sale may be made without additional consideration or in consideration of a payment by such Participant that is less than the Market Value Per Share at the Date of Grant.
(c)           Each such grant or sale will provide that the Restricted Stock covered by such grant or sale will be subject to a “substantial risk of forfeiture” within the meaning of Section 83 of the Code for a period of not less than three (3) years (which may include pro-rata or graded vesting over such period) to be determined by the Board at the Date of Grant and may provide for the earlier lapse of such substantial risk of forfeiture in the event of a Change in Control or other similar or event; provided, however, that the three-year substantial risk of forfeiture period may be reduced in the case of (i) grants to newly hired Participants to replace forfeited awards from a prior employer, (ii) grants that are a form of payment for earned Performance Shares or Performance Units or (iii) grants, as provided in Section 6(e).
(d)           Each such grant or sale will provide that during the period for which such substantial risk of forfeiture is to continue, the transferability of the Restricted Stock will be prohibited or restricted in the manner and to the extent prescribed by the Board at the Date of Grant (which restrictions may include, without limitation, rights of repurchase or first refusal in the Company or provisions subjecting the Restricted Stock to a continuing substantial risk of forfeiture in the hands of any transferee).
(e)           Any such grant or sale may specify Management Objectives that, if achieved, will result in termination or early termination of the restrictions applicable to such Restricted Stock.  Each grant or sale may specify in respect of such Management Objectives a minimum acceptable level of achievement and may set forth a formula for determining the number of shares of Restricted Stock on which restrictions will terminate if performance is at or above the minimum level, but falls short of full achievement of the specified Management Objectives.  Such grant or sale will specify that, before the Restricted Stock will be earned and paid, the Board must certify that the Management Objec tives have been satisfied.

11
(f)           Any such grant or sale may require that any or all dividends or other distributions paid thereon during the period of such restrictions be automatically deferred and reinvested in additional shares of Restricted Stock, which may be subject to the same restrictions as the underlying award.
(g)           Each grant or sale will be evidenced by an Evidence of Award and will contain such terms and provisions, consistent with this Plan, as the Board may approve.  Unless otherwise directed by the Board, all certificates representing shares of Restricted Stock will be held in custody by the Company until all restrictions thereon will have lapsed, together with a stock power or powers executed by the Participant in whose name such certificates are registered, endorsed in blank and covering such Common Shares.
(h)           A Participant may make the election under Section 83(b) of the Code with respect to any award of Restricted Stock.
7.           Restricted Stock Units.The Board may authorize the granting or sale of Restricted Stock Units to Participants.  Each such grant or sale may utilize any or all of the authorizations, and will be subject to all of the requirements contained in the following provisions:
(a)           Each such grant or sale will constitute the agreement by the Company to deliver Common Shares or cash to the Participant in the future in consideration of the performance of services, but subject to the fulfillment of such conditions during the Restriction Period as the Board may specify.
(b)           Each such grant or sale may be made without additional consideration or in consideration of a payment by such Participant that is less than the Market Value Per Share at the Date of Grant.
(c)           Each such grant or sale made to a Participant who is (i) an officer or other key employee will be subject to a Restriction Period of not less than three (3) years (which may include pro-rata or graded vesting over such period) or (ii) a Non-Employee Director or not an officer or other key employee will be subject to a Restriction Period of not less than six (6) months, as determined by the Board at the Date of Grant, and may provide for the earlier lapse or other modification of such Restriction Period in the event of a Change in Control, provided that for such purposes a Change in Control shall not be deemed to occur unless the events that have occurred would also constitute a “Change in the Ownership or Effective Control of a Corporation or in the Ownership of a Substantial Portion of the Assets of a Corporation” under Treasury Department Final Regulation 1.409A-3(j)(5), or any successor thereto.
(d)           During the Restriction Period, the Participant will have no right to transfer any rights under his or her award and will have no rights of ownership in the Restricted Stock Units and will have no right to vote them, but the Board may, at or after the Date of Grant, authorize the payment of dividend equivalents on such Restricted Stock Units on either a current or deferred or contingent basis, either in cash or in additional Common Shares.

12
(e)           Each such grant or sale will be evidenced by an Evidence of Award and will contain such terms and provisions, consistent with this Plan, as the Board may approve.
8.           Performance Shares and Performance Units.  The Board may authorize the granting of Performance Shares and Performance Units that will become payable to a Participant upon achievement of specified Management Objectives.  Each such grant may utilize any or all of the authorizations, and will be subject to all of the requirements, contained in the following provisions:
(a)           Each such grant specify the number of Performance Shares or Performance Units to which it pertains, which number may be subject to adjustment to reflect changes in compensation or other factors; provided, however, that no such adjustment will be made in the case of a Covered Employee where such action would result in the loss of the otherwise available exemption of the award under Section 162(m) of the Code.
(b)           The Performance Period with respect to each Performance Share or Performance Unit will be such period of time (not less than six (6) months), as determined by the Board at the Date of Grant which may be subject to earlier lapse or other modification in the event of a Change in Control or other similar or event; provided, however, that the six-month Performance Period may be reduced in the case of grants to newly hired Participants to replace forfeited awards from a prior employer.
(c)           Any such grant will specify Management Objectives which, if achieved, will result in payment or early payment of the award, and each grant may specify in respect of such specified Management Objectives a minimum acceptable level of achievement and will set forth a formula for determining the number of Performance Shares or Performance Units that will be earned if performance is at or above the minimum level, but falls short of full achievement of the specified Management Objectives.  Such grant will specify that, before the Performance Shares or Performance Units will be earned and paid, the Board must certify that the Management Objectives have been satisfied.
(d)           Each grant will specify the time and manner of payment of Performance Shares or Performance Units that have been earned.  Any grant may specify that the amount payable with respect thereto may be paid by the Company in cash, in Common Shares or in any combination thereof and may either grant to the Participant or retain in the Board the right to elect among those alternatives.
(e)           Any such grant of Performance Shares may specify that the amount payable with respect thereto may not exceed a maximum specified by the Board at the Date of Grant.  Any grant of Performance Units may specify that the amount payable or the number of Common Shares issued with respect thereto may not exceed maximums specified by the Board at the Date of Grant.
(f)           The Board may, at or after the Date of Grant of Performance Shares, provide for the payment of dividend equivalents to the holder thereof on either a current or deferred or contingent basis, either in cash or in additional Common Shares, provided that any such dividend equivalent shall be structured in such a manner that complies with Section 409A of the Code.

13
(g)           Each such grant will be evidenced by an Evidence of Award and will contain such other terms and provisions, consistent with this Plan, as the Board may approve.
9.           Awards to Non-Employee Directors. The Board may, from time to time and upon such terms and conditions as it may determine, authorize the granting to Non-Employee Directors of Option Rights, Appreciation Rights or other awards contemplated by Section 10 of this Plan and may also authorize the grant or sale of Common Shares, Restricted Stock or Restricted Stock Units to Non-Employee Directors.
(a)           Each grant of Option Rights awarded pursuant to this Section 9 will be upon terms and conditions consistent with Section 4 of this Plan and will be evidenced by an Evidence of Award in such form as will be approved by the Board.  Each grant will specify an Option Price per share, which will not be less than the Market Value Per Share on the day immediately preceding the Date of Grant.  Each such Option Right granted under this Plan will expire not more than 10 years from the Date of Grant and will be subject to earlier termination as hereinafter provided. Unless otherwise determined by the Board, such Option Rights will be subject to the following additional terms and conditions:
(i)Each grant will specify the number of Common Shares to which it pertains subject to the limitations set forth in Section 3 of this Plan.
(ii)If a Non-Employee Director subsequently becomes an employee of the Company or a Subsidiary while remaining a member of the Board, any Option Rights held under this Plan by such individual at the time of such commencement of employment will not be affected thereby.
(iii)Option Rights may be exercised by a Non-Employee Director only upon payment to the Company in full of the Option Price of the Common Shares to be delivered. Such payment will be made (i) in cash or by check acceptable to the Company or by wire transfer of immediately available funds, (ii) by the actual or constructive transfer to the Company of Common Shares owned by the Non-Employee Director for at least six (6) months (or such shorter period as may be possible without triggering negative accounting treatment) (or other consideration authorized pursuant to Section 9(b)) having a value at the time of exercise equal to the total Option Price, (iii) any other legal consideration that the Board may deem appropriate on such basis as the Board may determine in accordance with this Plan, or (iv) by a combination of such methods of payment. No fractional Common Shares will be issued or accepted.

14

(b)To the extent permitted by law, any grant may provide for deferred payment of the Option Price from the proceeds of sale through a bank or broker on a date satisfactory to the Company of some or all of the Common Shares to which such exercise relates.
(c)           Each grant or sale of Appreciation Rights pursuant to this Section 9 will be upon terms and conditions consistent with Section 5 of this Plan.
(d)           Each grant or sale of Restricted Stock pursuant to this Section 9 will be upon terms and conditions consistent with Section 6 of this Plan.
(e)           Each grant or sale of Restricted Stock Units pursuant to this Section 9 will be upon terms and conditions consistent with Section 7 of this Plan.
(f)           Non-Employee Directors may be granted, sold, or awarded other awards as contemplated by Section 10 of this Plan.
(g)           Non-Employee Directors, pursuant to this Section 9, may be awarded, or may be permitted to elect to receive, pursuant to procedures established by the Board, all or any portion of their annual retainer, meeting fees or other fees in Common Shares in lieu of cash.
10.           Other Awards.
(a)           The Board may, subject to limitations under applicable law, grant to any Participant such other awards that may be denominated or payable in, valued in whole or in part by reference to, or otherwise based on, or related to, Common Shares or factors that may influence the value of such Common Shares, including, without limitation, convertible or exchangeable debt securities, other rights convertible or exchangeable into Common Shares, purchase rights for Common Shares, awards with value and payment contingent upon performance of the Company or specified Subsidiaries, affiliates or other business units thereof or any other factors designated by the Board, and awards valued by reference to the book value of Common Shares or the value of securities of, or the performance of specified Subsidiaries or affiliates or other business units of the Company.  The Board shall determine the terms and conditions of such awards.  Common Shares delivered pursuant to an award in the nature of a purchase right granted under this Section 10 shall be purchased for such consideration, paid for at such time, by such methods, and in such forms, including, without limitation, cash, Common Shares, other awards, notes or other property, as the Board shall determine.
(b)           Cash awards, as an element of or supplement to any other award granted under this Plan, may also be granted pursuant to this Section 10 of this Plan.
(c)           The Board may grant Common Shares as a bonus, or may grant other awards in lieu of obligations of the Company or a Subsidiary to pay cash or deliver other property under this Plan or under other plans or compensatory arrangements, subject to such terms as shall be determined by the Board.
 
 

15

11.           Transferability.
(a)           Except as provided in Section 11(b) and 11(c) below, no Option Right, Appreciation Right or other derivative security granted under this Plan shall be transferable by the Participant except by will or the laws of descent and distribution or, except with respect to an Incentive Stock Option, pursuant to a domestic relations order (within the meaning of Rule 16a-12 promulgated under the Exchange Act).  Except as otherwise determined by the Board, Option Rights and Appreciation Rights will be exercisable during the Participant’s lifetime only by him or her or, in the event of the Participant’s legal incapacity to do so, by his or her guardian or legal representative acting on behalf of the Participant in a fiduciary capacity under state law and/or cou rt supervision.
(b)           Notwithstanding Section 11(a) above, an Option Right, Appreciation Right or other derivative security granted under this Plan may be transferable upon the death of the Participant, without payment of consideration therefor, to any one or more family members (as defined in the General Instructions to Form S-8 under the Securities Act of 1933) of the Participant, as may have been designated in writing by the Participant by means of a form of beneficiary designation approved by the Company.  Such beneficiary designation may be made at any time by the Participant and shall be effective when it is filed, prior to the death of the Participant, with the Company.  Any beneficiary designation may be changed by the filing of a new beneficiary designation, whic h will cancel any beneficiary designation previously filed with the Company.
(c)           Notwithstanding Section 11(a) above, an Option Right (except with respect to an Incentive Stock Option), Appreciation Right or other derivative security granted under this Plan may be transferable by the Participant without payment of consideration therefor, to any one or more family members (as defined in the General Instructions to Form S-8 under the Securities Act of 1933) of the Participant; provided, however, that such transfer will not be effective until notice of such transfer is delivered to the Company; and provided, further, however, that any such transferee is subject to the same terms and conditions hereunder as the Participant.
(d)           The Board may specify at the Date of Grant that part or all of the Common Shares that are (i) to be issued or transferred by the Company upon the exercise of Option Rights or Appreciation Rights, upon the termination of the Restriction Period applicable to Restricted Stock Units or upon payment under any grant of Performance Shares or Performance Units or (ii) no longer subject to the substantial risk of forfeiture and restrictions on transfer referred to in Section 6 of this Plan, will be subject to further restrictions on transfer.
12.           Adjustments.
(a)           The Board may make or provide for such adjustments in the numbers of Common Shares covered by outstanding Option Rights, Appreciation Rights, Restricted Stock Units, and Performance Shares granted hereunder and, if applicable, in the number of Common Shares covered by other awards granted pursuant to Section 10 hereof, in the Option Price and Base Price provided in outstanding Appreciation Rights, and in the kind of shares covered thereby, as the Board, in its sole discretion, exercised in good faith, may determine is equitably required to prevent dilution or enlargement of the rights of Participants or Optionees that otherwise would result from (a) any stock dividend, stock split, combination of shares, recapitalization or other change in the capital structure of the Company, or (b) any merger, consolidation, spin-off, split-off, spin-out, split-up, reorganization, partial or complete liquidation or other distribution of assets, issuance of rights or warrants to purchase securities, or (c) any other corporate transaction or event having an effect similar to any of the foregoing.

16

(b)           Moreover, in the event of any such transaction or event specified in Section 12(a) above, the Board, in its discretion, may provide in substitution for any or all outstanding awards under this Plan such alternative consideration as it, in good faith, may determine to be equitable in the circumstances and may require in connection therewith the surrender of all awards so replaced.  In the event of any such transaction or event specified in Section 12(a) above, the Board, in its discretion, may also provide for the assumption by another corporation of any or all outstanding awards under this Plan.
(c)           The Board may also make or provide for such adjustments in the numbers of shares specified in Section 3 of this Plan as the Board in its sole discretion, exercised in good faith, may determine is appropriate to reflect any transaction or event described in this Section 12; provided, however, that any such adjustment to the number specified in Section 3(b)(i) will be made only if and to the extent that such adjustment would not cause any Option intended to qualify as an Incentive Stock Option to fail so to qualify.
13.           Change in Control.
(a)           For purposes of this Plan, except as may be otherwise prescribed by the Board in an Evidence of Award, a “Change in Control” will mean if at any time any of the following events will have occurred:
(i)the Company is merged or consolidated or reorganized into or with another corporation or other legal person, and as a result of such merger, consolidation or reorganization 60% or less of the combined voting power of the Voting Stock of such corporation or person immediately after such transaction is held in the aggregate by the holders of Voting Stock of the Company immediately prior to such transaction;
(ii)the Company sells or otherwise transfers all or substantially all of its assets to another corporation or legal person, and as a result of such sale or transfer, 60% or less of the combined voting power of the then-outstanding Voting Stock of such corporation or person immediately after such sale or transfer is held in the aggregate by the holders of Voting Stock of the Company immediately prior to such sale or transfer;
(iii)
the acquisition by any Person of beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of 35% or more of the combined voting power of the Voting Stock then outstanding after giving effect to such acquisition; or

17
(iv)
individuals who, as of the date hereof, constitute the Board (the “Incumbent Board”) cease, for any reason, to constitute at least a majority of the Board; provided, however, that any individual becoming a Director subsequent to the date hereof whose election or nomination for election by the Company’s shareholders, was approved by a vote of at least two-thirds of the Directors then comprising the Incumbent Board (either by a specific vote or by approval of the proxy statement of the Company in which such person is named as a nominee for Director, without objection to such nomination) shall be deemed to be or have been a member of the Incumbent Board;
provided, however, notwithstanding the Section l3(a)(iii) above, unless otherwise determined in a specific case by majority vote of the Board, a “Change in Control” shall not be deemed to have occurred for purposes of Section 13(a)(iii) solely because (A) the Company, (B) a Subsidiary, or (C) any Company-sponsored employee stock ownership plan or any other employee benefit plan of the Company or any Subsidiary, either files or becomes obligated to file a report or proxy statement under or in response to Schedule 13D or Schedule 14D-1 (or any successor schedule, form or report or item therein) under the Exchange Act, disclosing beneficial ownership by it of shares of Voting Stock, whether in exces s of 35% or otherwise.
(b)           In the event of a Change in Control affecting the Company, then, notwithstanding any provision of this Plan to the contrary, unless otherwise expressly determined in an Evidence of Award entered into between the Company and any Participant, all awards that have not expired and which are then held by any Participant (or the person or persons to whom any deceased Participant’s rights have been transferred) shall, as of such Change in Control, become fully and immediately vested and, with respect to Option Rights, exercisable and may be exercised for the remaining term of the Option Right.  Notwithstanding the foregoing, no acceleration shall occur with respect to Restricted Stock Units or other awards to the extent they are subject to Section 409A of the C ode unless the events that have occurred would also constitute a “Change in the Ownership or Effective Control of a Corporation or in the Ownership of a Substantial Portion of the Assets of a Corporation” under Treasury Department Final Regulation 1.409A-3(j)(5), or any successor thereto.
14.           Fractional Shares.  The Company will not be required to issue any fractional Common Shares pursuant to this Plan.  The Board may provide for the elimination of fractions or for the settlement of fractions in cash.
15.           Withholding Taxes.  To the extent that the Company is required to withhold federal, state, local or foreign taxes in connection with any payment made or benefit realized by a Participant or other person under this Plan, and the amounts available to the Company for such withholding are insufficient, it will be a condition to the receipt of such payment or the realization of such benefit that the Participant or such other person make arrangements satisfactory to the Company for payment of the balance of such taxes required to be withheld, which arrangements (in the discretion of the Board) may include relinquishment of a portion of such benefit.

18
16.           Foreign Employees.  In order to facilitate the making of any grant or combination of grants under this Plan, the Board may provide for such special terms for awards to Participants who are foreign nationals or who are employed by the Company or any Subsidiary outside of the United States of America or who provide services to the Company under an agreement with a foreign nation or agency, as the Board may consider necessary or appropriate to accommodate differences in local law, tax policy or custom.  Moreover, the Board may approve such supplements to or amendments, restatements or alternative versions of this Plan as it may consider necessary or appropriate for such purposes, without thereby af fecting the terms of this Plan as in effect for any other purpose, and the Secretary or other appropriate officer of the Company may certify any such document as having been approved and adopted in the same manner as this Plan.  No such special terms, supplements, amendments or restatements, however, will include any provisions that are inconsistent with the terms of this Plan as then in effect unless this Plan could have been amended to eliminate such inconsistency without further approval by the shareholders of the Company.
17.           Administration of the Plan.
(a)           This Plan will be administered by the Board, which may from time to time delegate all or any part of its authority under this Plan to the compensation committee of the Board (or committee or a subcommittee consisting exclusively of not less than two or more members of the Board, each of whom shall be a “non-employee director” within the meaning of Rule 16b-3 of the Securities and Exchange Commission promulgated under the Exchange Act, an “outside director” within the meaning of Section 162(m) of the Code and an “independent director” within the meaning of the rules of the New York Stock Exchange), as constituted from time to time.  To the extent of any such delegation, references in this Plan to the Board will be deemed to b e references to such committee or subcommittee.  A majority of the committee (or subcommittee) will constitute a quorum, and the action of the members of the committee (or subcommittee) present at any meeting at which a quorum is present, or acts unanimously approved in writing, will be the acts of the committee (or subcommittee).
(b)           To the extent of any delegation by the Board of its authority to administer the Plan to the committee (or subcommittee), as set forth in Section 17(a) of this Plan, such committee (or subcommittee) shall have full discretionary authority in all matters relating to the discharge of its responsibilities under this Plan, including, without limitation, its exercise of negative discretion in determining the size of an award if the Management Objective has been achieved, if in the committee’s (or subcommittee’s) sole judgment, such application is appropriate in order to act in the best interests of the Company and its shareholders.  The interpretation and construction by the Board of any provision of this Plan or of any Evidence of Award, and any determi nation by the Board pursuant to any provision of this Plan or of any such Evidence of Award, shall be final and conclusive.  No member of the Board will be liable for any such action or determination made in good faith.

19

(c)           The Board or, to the extent of any delegation as provided in Section 17(a), the committee, may delegate to one or more of its members or to one or more officers of the Company, or to one or more agents or advisors, such administrative duties or powers as it may deem advisable, and the Board, the committee, or any person to whom duties or powers have been delegated as aforesaid, may employ one or more persons to render advice with respect to any responsibility the Board, the committee or such person may have under this Plan.  The Board or the committee may, by resolution, authorize one or more officers of the Company to do one or both of the following on the same basis as the Bo ard or the committee: (i) designate employees to be recipients of awards under this Plan; and (b) determine the size of any such awards; provided, however, that (A) the Board or the committee shall not delegate such responsibilities to any such officer for awards granted to an employee who is an officer, Director, or more than 10% beneficial owner of any class of the Company’s equity securities that is registered pursuant to Section 12 of the Exchange Act, as determined by the Board in accordance with Section 16 of the Exchange Act; (B) the resolution providing for such authorization sets forth the total number of Common Shares such officer(s) may grant; and (iii) the officer(s) shall report periodically to the Board or the committee, as the case may be, regarding the nature and scope of the awards granted pursuant to the authority delegated.
18.           Amendments, Etc.
(a)           The Board may at any time and from time to time amend this Plan in whole or in part; provided, however, that any amendment which must be approved by the shareholders of the Company in order to comply with applicable law or the rules of the New York Stock Exchange or, if the Common Shares are not traded on the New York Stock Exchange, the principal national securities exchange upon which the Common Shares are traded or quoted, will not be effective unless and until such approval has been obtained.
(b)           The Board will not, without the further approval of the shareholders of the Company, authorize the amendment of any outstanding Option Right to reduce the Option Price.  Furthermore, no Option Right will be cancelled and replaced with awards having a lower Option Price without further approval of the shareholders of the Company.  This Section 18(b) is intended to prohibit the repricing of “underwater” Option Rights and will not be construed to prohibit the adjustments provided for in Section 12 of this Plan.
(c)           The Board also may permit Participants to elect to defer the issuance of Common Shares or the settlement of awards in cash under this Plan pursuant to such rules, procedures or programs as it may establish for purposes of this Plan.  The Board also may provide that deferred issuances and settlements include the payment or crediting of dividend equivalents or interest on the deferral amounts.
(d)           The Board may condition the grant of any award or combination of awards authorized under this Plan on the surrender or deferral by the Participant of his or her right to receive a cash bonus or other compensation otherwise payable by the Company or a Subsidiary to the Participant.

20

(e)           In case of termination of employment by reason of death, Disability or normal or early retirement, or in the case of hardship or other special circumstances, of a Participant who holds an Option Right or Appreciation Right not immediately exercisable in full, or any shares of Restricted Stock as to which the substantial risk of forfeiture or the prohibition or restriction on transfer has not lapsed, or any Restricted Stock Units as to which the Restriction Period has not been completed, or any Performance Shares or Performance Units which have not been fully earned, or any other awards made pursuant to Section 10 subject to any vesting schedule or transfer restriction, or who holds Commo n Shares subject to any transfer restriction imposed pursuant to Section 11(b) of this Plan, the Board may, in its sole discretion, accelerate the time at which such Option Right, Appreciation Right or other award may be exercised or the time at which such substantial risk of forfeiture or prohibition or restriction on transfer will lapse or the time when such Restriction Period will end or the time at which such Performance Shares or Performance Units will be deemed to have been fully earned or the time when such transfer restriction will terminate or may waive any other limitation or requirement under any such award, except to the extent, with respect to awards subject to Section 409A of the Code, such acceleration would result in a violation of Section 409A of the Code.
(f)           This Plan will not confer upon any Participant any right with respect to continuance of employment or other service with the Company or any Subsidiary, nor will it interfere in any way with any right the Company or any Subsidiary would otherwise have to terminate such Participant’s employment or other service at any time.
(g)           To the extent that any provision of this Plan would prevent any Option Right that was intended to qualify as an Incentive Stock Option from qualifying as such, that provision will be null and void with respect to such Option Right.  Such provision, however, will remain in effect for other Option Rights and there will be no further effect on any provision of this Plan.
(h)           The Board may amend the terms of any award theretofore granted under this Plan prospectively or retroactively, but subject to Section 12 above no such amendment shall impair the rights of any holder without his or her consent.  The Board may, in its discretion, terminate this Plan at any time.  Termination of this Plan will not affect the rights of Participants or their successors under any awards outstanding hereunder and not exercised in full on the date of termination.
19.           Detrimental Activity.  Any Evidence of Award may provide that if a Participant, either during employment by the Company or a Subsidiary or within a specified period after termination of such employment, shall engage in any Detrimental Activity, and the Board shall so find, forthwith upon notice of such finding, the Participant shall:
(a)           Return to the Company, in exchange for payment by the Company of any amount actually paid therefor by the Participant, all Common Shares that the Participant has not disposed of that were offered pursuant to this Plan within a specified period prior to the date of the commencement of such Detrimental Activity, and
(b)           With respect to any Common Shares so acquired that the Participant has disposed of, pay to the Company in cash the difference between:
(i)The Market Value Per Share of the Common Shares on the date of such acquisition, and

21

(ii)Any amount actually paid therefor by the Participant pursuant to this Plan.
To the extent that such amounts are not paid to the Company, the Company may set off the amounts so payable to it against any amounts that may be owing from time to time by the Company or a Subsidiary to the Participant, whether as wages, deferred compensation or vacation pay or in the form of any other benefit or for any other reason.
20.           Governing Law.  This Plan and all grants and awards and actions taken thereunder shall he governed by and construed in accordance with the internal substantive laws of the State of Delaware.
21.           Termination.  No grant will be made under this Plan more than 10 years after the date on which this Plan is first approved by the shareholders of the Company, but all grants made on or prior to such date will continue in effect thereafter subject to the terms thereof and of this Plan.
22.           Compliance with Section 409A of the Code; Awards to Specified Employees.  This Plan is intended to comply and shall be administered in a manner that is intended to comply with Section 409A of the Code and shall be construed and interpreted in accordance with such intent.  To the extent that an award, issuance and/or payment is subject to Section 409A of the Code, it shall be awarded and/or issued or paid in a manner that will comply with Section 409A of the Code, including proposed, temporary or final regulations or any other guidance issued by the Secretary of the Treasury and the Internal Revenue Service with respect thereto (the “Guidance”).  Notwithstanding anything her ein or in any grant agreement or other documentation related to an award to the contrary, to the extent that any award subject to Section 409A is payable in connection with the Participant’s separation from service and at the time of the separation from service the Participant is a “specified employee” (within the meaning of Section 409A(2)(B) of the Code) then such payment shall be made on the first business day of the first calendar month that begins after the six-month anniversary of the separation from service or, if earlier, on the date of the Participant’s death.  Any provision of this Plan that would cause an award, issuance and/or payment to fail to satisfy Section 409A of the Code shall have no force and effect until amended to comply with Section 409A of the Code (which amendment may be retroactive to the extent permitted by the Guidance).
23.           General Provisions.
(a)           No award under this Plan may be exercised by the holder thereof if such exercise, and the receipt of cash or stock thereunder, would be, in the opinion of counsel selected by the Board, contrary to law or the regulations of any duly constituted authority having jurisdiction over this Plan.
(b)           Absence on leave approved by a duly constituted officer of the Company or any of its Subsidiaries shall not be considered interruption or termination of service of any employee for any purposes of this Plan or awards granted hereunder, except with respect to awards subject to Section 409A of the Code, and to the extent the absence or leave would be considered a separation from service pursuant to Section 409A of the Code.  No awards may be granted to an employee while he or she is absent on leave.
(c)           No Participant shall have any rights as a shareholder with respect to any Common Shares subject to awards granted to him or her under this Plan prior to the date as of which he or she is actually recorded as the holder of such shares upon the stock records of the Company.



22

FIRST AMENDMENT TO SECOND AMENDED AND RESTATED
LONG-TERM INCENTIVE PLAN AND DIRECTOR EQUITY PLAN

The Second Amended and Restated Long-Term Incentive Plan and Director Equity Plan adopted by the Board of Directors of Dollar Thrifty Automotive Group, Inc. (“DTAG”) on December 9, 2008 and originally adopted by the stockholders of DTAG on May 20, 2005 (the “Plan”), is hereby amended as follows effective March 31, 2009:

1.           By deleting Section 18(b) in its entirety and replacing it with the following:

“(b)  The Board will not, without the further approval of the Shareholders of the Company, authorize the amendment of any Option Right or Appreciation Right to reduce the Option Price or the Base Price, respectively.  Furthermore, no Option Right or Appreciation Right will be cancelled and replaced with cash or awards having a lower Option Price or Base Price, as applicable, without further approval of the Shareholders of the Company.  This Section 18(b) is intended to prohibit the re-pricing of “underwater” Option Rights and/or Appreciation Rights and will not be construed to prohibit the adjustments provided for in Section 12 of the Plan.”

2.           By deleting the first sentence of Section 18(h) and replacing it with the following:

“(h)  The Board may amend the terms of any award theretofore granted under this Plan prospectively or retroactively, subject to the restrictions set forth in Section 12  and Section 18(b) above, and no amendment shall impair the rights of any holder without his or her consent.”

This First Amendment (the “First Amendment”) was approved by the Board of Directors of DTAG effective March 31, 2009.


SECOND AMENDMENT TO SECOND AMENDED AND RESTATED
LONG-TERM INCENTIVE PLAN AND DIRECTOR EQUITY PLAN

The Second Amended and Restated Long-Term Incentive Plan and Director Equity Plan adopted by the Board of Directors of Dollar Thrifty Automotive Group, Inc. (“DTAG”) on December 9, 2008 and amended by the Board effective March 31, 2009, and originally adopted by the stockholders of DTAG on May 20, 2005 (the “Plan”), is hereby amended as follows effective March 16, 2009, subject to stockholder approval as provided below:

1.By deleting the first sentence of Section 3(a) of the Plan in its entirety and replacing it with the following:

“(a) Subject to adjustment as provided in Section 12 of this Plan, the number of Common Shares that may be issued or transferred (i) upon the exercise of Option Rights or Appreciation Rights, (ii) as Restricted Stock and released from substantial risks of forfeiture thereof, (iii) as Restricted Stock Units, (iv) in payment of Performance Shares or Performance Units that have been earned, (v) as awards to Non-Employee Directors, or (vi) as awards contemplated by Section 10 of this Plan will not exceed in the aggregate 1,300,000 Common Shares, plus (i) any Common Shares that remain available for issuance or transfer under the Plan, and (ii) any shares relating to awards heretofore or hereafter made under the Plan, that expire or are forfeited (including Performance Shares) or are cancelled.”
This Second Amendment (the “Second Amendment”) was approved by the Human Resources and Compensation Committee of the Board of Directors of DTAG at its meeting held on March 16, 2009.  This Second Amendment shall become effective and operative if, and only if, (a) a majority of the Shares present in person or represented by proxy and entitled to vote at the Annual Meeting of Stockholders of DTAG to be held on May 14, 2009 (or any adjournment or adjournments thereof) or at any other duly held meeting or meetings within twelve (12) months after March 16, 2009 are in favor of this Second Amendment, and (b) the total number of votes actually cast on this Second Amendment represent more than 50% in interest of all stockholders entitled to vote on this Sec ond Amendment.  A failure to obtain such a vote within such time shall make all provisions of this Second Amendment null and void from inception.